1. Leveraging HubSpot Enterprise to Grow Your Agency Peter Caputa Date: 12-14-2011 Landing Page A/B Testing Examples

2. Agenda Advanced Landing Page Review Example A/B Test ABTests.com Your AB Tests Getting Help & What’s Next

3. ADVANCED LANDING PAGES REVIEW

4. Previous Session http://www.hubspot.tv/hubspot-partners/bid/105746/HubSpot- Enterprise-Training-Advanced-Landing-Pages

5. Value of Advanced Landing Pages Unlimited A/B Testing Landing pages run on your subdomain Extremely affordable method to A/B testing Allows marketers to avoid the typical technical issues with java script A/B testing Landing pages up and running quickly w/ no IT involvement required: – No designer needed, template system saves valuable time – Import tool allows a “1 click import” of your look and feel Detailed landing page reporting – Determine right offers/landing pages for different traffic sources – Quickly enable and disable landing page variations to maximize click through rate.

6. EXAMPLE A/B TEST

7. Demo Page Was Stuck @ 10% Conversion (Graph and Data from HubSpot’s “”Analyze Your Landing Page” App )

8. Old Demo Page

9. Theory: Karen Rubin to the Rescue!

10. Variation C

11. Variation D

12. Variation E

13. Variation F

14. The Results

15. MORE A/B TESTS

16. ABTests.com Upload Your Own Examples at ABTests.com

17. YOUR HOMEWORK

18. Homework 1.Launch an A/B Test 2.Share it on ABTest.com 3.We’ll Share it in Social Media

19. QUESTIONS?

20. Use the Forums We’ll post updates and to-do’s. You should respond when you do something, or when you get stuck. If you have product setup questions, call support. 888 HubSpot

21. See You Next Wednesday