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PORSCHE HYBRID SERIES PORSCHE INTELLIGENT PERFORMANCE
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-Porsche Hybrid Series -Hybrid Vehicle Business Overview
-What is Hybrid -Porsche Hybrid Series -Hybrid Vehicle Business Overview Trends, Target Market, SWOT -Marketing Strategies Auto Exhibition, Media exposure, Test Drive, Brand Value PORSCHE INTELLIGENT PERFORMANCE
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What is Hybrid? PORSCHE INTELLIGENT PERFORMANCE
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What is Hybrid? Recharging: Engine->Power Electronics->Cable->Flywheel Battery Release: Flywheel Batter->Cable->Power Electronics-> Electric Motors PORSCHE INTELLIGENT PERFORMANCE
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Less Gasoline, Higher Speed
What is Hybrid? -Advantages -Less CO2 Engine, Electric Motor -Higher Efficiency Less Gasoline, Higher Speed PORSCHE INTELLIGENT PERFORMANCE
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Porsche Hybrid Series PORSCHE INTELLIGENT PERFORMANCE
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Porsche Hybrid Series Cayenne 911 GT3 PORSCHE INTELLIGENT PERFORMANCE
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Porsche Hybrid Series PORSCHE INTELLIGENT PERFORMANCE
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Top Track Speed: 150 mph(240km/h)
Porsche Hybrid Series -Features and Specs rpm 0~60 mph: 6.1s Top Track Speed: 150 mph(240km/h) PORSCHE INTELLIGENT PERFORMANCE
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Porsche Hybrid Series -Prizes -Image -Brand Value -Performance
-Customers PORSCHE INTELLIGENT PERFORMANCE
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Hybrid Vehicle Business Overview PORSCHE INTELLIGENT PERFORMANCE
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Compare with Nissan, Ford and Toyota -Target Market
Business Overview -Trends Compare with Nissan, Ford and Toyota -Target Market -SWOT PORSCHE INTELLIGENT PERFORMANCE
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Business Overview -Trends: Hybrid PORSCHE INTELLIGENT PERFORMANCE
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-Trends: Compare with Ford, Toyota and Nissan Hybrid
Business Overview -Trends: Compare with Ford, Toyota and Nissan Hybrid PORSCHE INTELLIGENT PERFORMANCE
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United States of America Europe Taiwan
Business Overview -Target Market United States of America Europe Taiwan PORSCHE INTELLIGENT PERFORMANCE
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Business Overview -SWOT Strengths Weaknesses Opportunities Threats
-Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE
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Business Overview -SWOT Strengths Helpful Harmful Internal External
-Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE
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Business Overview -SWOT Strengths Weaknesses Opportunities Threats
-Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE
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-Focus on luxury segment leads to restricted
Business Overview -SWOT -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Weaknesses Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE
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Business Overview -SWOT Strengths Weaknesses Opportunities Threats
-Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE
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-Technological synergies with VW
Business Overview -SWOT -Technological synergies with VW -Reduce future consumption and environmental pollution Opportunities Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE
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Business Overview -SWOT Strengths Weaknesses Opportunities Threats
-Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE
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-Strong competitive rivalry in automobile industry
Business Overview -SWOT -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Threats -Strong competitive rivalry in automobile industry Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE
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Marketing Strategies PORSCHE INTELLIGENT PERFORMANCE
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Advertisement (Magazines an Television) Slogan 24 Hours Nürburgring
Marketing Strategies -Auto Exhibition Geneva motor show -Media exposure Advertisement (Magazines an Television) Slogan 24 Hours Nürburgring -Test Drive Focus on buyer who’ve already own a Porsche -Brand Value Porsche design PORSCHE INTELLIGENT PERFORMANCE
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Marketing Strategies -Auto Exhibition Geneva Motor Show PORSCHE
INTELLIGENT PERFORMANCE
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Marketing Strategies -Media exposure Advertisement
(Magazines and Television) PORSCHE INTELLIGENT PERFORMANCE
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-Slogan of Cayenne S Hybrid The future of the sports car.
Marketing Strategies -Slogan of Cayenne S Hybrid The future of the sports car. Future Power? Sports SUV Sports Car PORSCHE INTELLIGENT PERFORMANCE
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(Officially called ADAC 24h Rennen Nürburgring in German )
Marketing Strategies -Media exposure 24 Hours Nürburgring (Officially called ADAC 24h Rennen Nürburgring in German ) -May 13-16 -AT&T Williams -F1 Nico Hulkenberg PORSCHE INTELLIGENT PERFORMANCE
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Marketing Strategies -Test Drive PORSCHE INTELLIGENT PERFORMANCE
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Marketing Strategies -Brand Value Porsche design PORSCHE INTELLIGENT
PERFORMANCE
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PORSCHE INTELLIGENT PERFORMANCE
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Presented by Elsie 595202521 Kurt 595201034 Luc 594202043
Yen PORSCHE INTELLIGENT PERFORMANCE
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