1. Principles of Communication
Chapter 5: Public Speaking
W.I.I.F.M?

2. SCOPE Chapter 5 Lecture and Discussion:
Terminology for Public Speaking Events
Importance of Preparation for Public Speaking
Various Public Speaking Situations
Chapter 5 Case Study
Instructor Review
Student Q&A
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2/6/2015

3. 5.3 Audiences
An audience is an individual or group of people who are participating in a presentation to gain some new information.
You “adapt” your presentation to meet the needs, interests, and background of the audience.
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2/6/2015

4. 5.3 Audiences
Sometimes your presentation is informal, but other times a proposal or sales presentation is needed… formal.
Sales presentations are most successful in the long term when they:
Establish client relationships Focus on benefits not features
Consider client needs Use effective closings
Listen to and welcome clients’ participation
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2/6/2015

5. 5.3 Audiences Identify the common division of audiences…
Experts: These are the people who know the theory and the product inside and out.
Technicians: These are the people who build, operate, maintain, and repair the stuff that the experts design and theorize about.
Executives: These are the people who make business, economic, administrative, legal, governmental or political decisions on the stuff that the experts and technicians work with.
Non-specialists: These readers have the least technical knowledge of all.
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2/6/2015

6. 5.4 Audience Analysis
Knowing the common division of audiences is important, but it is not the end.
Consider the following…
What is the background knowledge, experience, and training history of the audience?
What are the needs and interests of the audience?
What are any other demographic characteristics? Age? Religion? Location?
Dusit Thani College
2/6/2015

7. 5.4 Audience Analysis
Audience analysis is the collection of information about an audience and determining the characteristics that would affect their participation.
More than one audience
Format the presentation for general audiences, and then add headings and section introductions to alert your audience about how to use your report.
Wide variability in an audience
Again, format for general audiences, and then put the supplemental information in appendixes or insert cross-references to beginners' books.
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2/6/2015

8. 5.5 Guidelines for Planning
Use the following considerations during your planning process…
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2/6/2015

9. Analogy
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2/6/2015

10. 5.5 Guidelines for Planning
Review the three tables on pages 64 to 65 for ideas on different techniques for presenting a speech.
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2/6/2015

11. 5.5 Guidelines for Planning
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2/6/2015

12. 5.6 Audience Adaptation
Audience adaptation refers to the process of adjusting one's
topic
purpose
language
communication style
in order to avoid offending or alienating members of the audience.
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2/6/2015

13. 5.6 Audience Adaptation
Add information readers need to understand your presentation.
Omit information your audience does not need.
Change the level of the information if necessary.
Add examples to help the audience understand.
Change the level of your examples.
Change the organization of your information.
Strengthen transitions… the connections between the main sections of your presentation.
Prepare stronger introductions for the presentation and individual sections.
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2/6/2015

14. 10.7 Persuasive Strategies
Credibility is the persuasive force that comes from the audience’s belief in and respect for the speaker.
Demonstrate Your Competence
Earn the Trust of Your Audience
Emphasize Your Similarity to the Audience
Aristotle crafted a study of ‘persuasion’ called “The Rhetoric”
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2/6/2015

15. Maximise your Credibility
Credibility is the persuasive force that comes from the audience’s: +
Belief
Respect
Demonstrate your competence
most influential when QUALIFIED on the SUBJECT
Earn the Trust
most important ingredient of TRUST is HONESTY
Emphasize your Similarity
most influential if similar ATTITUDES & BEHAVIOURS
Dusit Thani College
2/6/2015

16. 5.8 Public Speaking and Self-Confidence
Confidence is that innate quality in us that gives us the ability to make decisions without worrying that we might be wrong.
Self-confidence builds belief, faith and trust in
our own capabilities and makes us sure of ourselves.
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2/6/2015

17. 5.8 Public Speaking and Self-Confidence
The following are simple tips for gaining self-confidence in a speech:
Smile
Make eye contact
Change your inner voice
Forget other people’s standards
Make the most of your appearance
Dusit Thani College
2/6/2015

18. 5.8 Public Speaking and Self-Confidence
The following are simple tips for gaining self-confidence in a speech:
Pray or meditate briefly… (center yourself)
Reframe
Find the next step
Speak slowly
Contribute something
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2/6/2015

19. 5.9 Sample Persuasive Presentation
The sample presentation on pages 69 to 73 demonstrates most of the persuasive principles covered in this chapter as well as the general guidelines about speaking to an audience.
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2/6/2015

20. Lessons from Jobs Set the theme Make your theme clear and consistent
Provide the Outline (open and close each section)
Demonstrate Enthusiasm (Wow!)
Make numbers meaningful
Give ‘em a show
Rehearse, rehearse, rehearse
Oh! and ONE MORE THING………
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2/6/2015

21. On 5th MARCH!!!! You will provide a GROUP PRESENTATION FOR IHU
MAKE SURE You read P59 AND APPLY:
CLARITY, CONTROL and COMMITMENT
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2/6/2015

22. BREAK!
Now, take a 30-minute break and then return to the class to work on your assignment.
Enjoy!
Take a break!
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2/6/2015

23. Handout Review
You will now be given a handout with comprehension questions.
Use the book and the notes you’ve taken to answer the questions as best as possible.
You have 45-minutes to complete the handouts and return them to the instructor at the end of class.
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2/6/2015

24. Case Study Review
Take 15-minutes to compare your case study summaries with a partner and create a revised idea to present.
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2/6/2015