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Published byAnnabella Walsh Modified over 9 years ago
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Marina Industry Survey Why are survey statistics important? Marina industry statistics are generally non- existent. Vital for the growth of the industry (finding investors outside of firms that typically invest in marinas/waterfront development) Vital to your own growth (gauging how your business performs against your peers)
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Survey Topics Respondent profile – does this reflect the general population? Occupancy and Rates Products/Services Revenues and Expenses Profit National Perspective– gauge the overall health of the industry Region Waterbody Size/#of Slips Ownership Type of facility Age of the facility Average boat size
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States not represented: Alaska Arizona D.C. Iowa Louisiana Mississippi Montana Nebraska Nevada New Hampshire North Dakota Oregon South Dakota Utah Vermont West Virginia Wyoming
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Slips/Storage only vs. Service
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¾ majority ¼ mid-sized boats Megayacht market small %
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39% at mid-level occupancy GREAT! 38% at good occupancy
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Large majority 1/3 new are struggling
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1/3 not growing ¼ lower Majority higher
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1/3 increased rates Large majority unchanging Small %
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No Decreases
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Largest majority w/ increased rates
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Largest boats had largest decrease 0%0%
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In-water slips/services and storage Service/Maintenance Largest increases Minority decreases
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Boat sales/rental Extras Largest increases
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Large majority w/increases
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Very small minority had decreases Majority of expenses were same as 2011
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Very small minority had decreases
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Increase decrease stay same
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Large majority
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0% with no net profit
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