1. Strategic Business Planning for Commercial Producers How Do Goals and Objectives Implement My Strategy?

2. Strategic Business Planning for Commercial Producers Business Goals and Objectives In this section we will: Illustrate goals and objectives Begin to develop your business goals and objectives.

3. Strategic Business Planning for Commercial Producers Long-Term Business Goals Goals are open-ended statements of what one wishes to accomplish, with no quantification of what is to be achieved and no time frame for completion. –They provide targets for assessing progress in achieving the vision

4. Strategic Business Planning for Commercial Producers Long-Term Business Goals D irectional – Move you toward the general objectives of our vision statement R easonable – Are practical and obtainable; not extreme I nspiring – Are challenging; affect you positively V isible – Are easy to visualize E ventual – Will be fulfilled at a future time

5. Strategic Business Planning for Commercial Producers Long-Term Business Goals Examples of goals might be: –Maintain a profitable farming operation –Be considered the top farmer in the county –Be on the cutting edge of technology –Be able to service loans on time –Create employment for family members –Obtain a leadership position in the community

6. Strategic Business Planning for Commercial Producers Short-Term Objectives Objective are the end results of planned activities. –They should state what is to be accomplished by when and should be quantified. –Achievement of objectives should result in the fulfillment of the mission.

7. Strategic Business Planning for Commercial Producers Short-Term Objectives are: S pecific – The objective achieves a particular, detailed result. M easurable – There is a means to determine the objective. A ttainable – They are within economic and physical capabilities. R ewarding – They are profitable and self- satisfying. T imed – They have a deadline

8. Strategic Business Planning for Commercial Producers Objectives Examples of objectives might be: –To increase gross revenues 5 percent each year –To achieve 12-15 percent return on equity within 4 years –To reduce fixed expenses by 7 percent within 3 years –To achieve 21 pigs per sow per year by 2004 –To hold a position on the local school board within the next 5 years

9. Strategic Business Planning for Commercial Producers Areas for Defining Goals and Objectives Market standing Productivity Physical and financial resources Profitability Innovation Manager performance and development Worker performance and attitudes Public and social responsibilities

10. Strategic Business Planning for Commercial Producers Exercise Spend some time developing long-term business goals that will help you accomplish your business vision and mission. –You will find that many of these goals are related to personal and family goals. For each of your long-term goals develop a set of short- term objectives to help achieve the goal. –These objectives should be specific and measurable.

11. Strategic Business Planning for Commercial Producers