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Published byJodie Lane Modified over 9 years ago
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1 Value Proposition
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SKOLL CENTRE FOR SOCIAL ENTREPRENEURSHIP2 What is a Value Proposition? Identifies target market opportunity Explains cost and benefits how that combination is superior to other choices A value proposition is NOT a mission statement an elevator pitch = A sales pitch; Unique Selling Proposition
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SKOLL CENTRE FOR SOCIAL ENTREPRENEURSHIP3 For: List target customers or beneficiaries. Group them and ultimately define THE customer or beneficiary. Who: Define the need or opportunity. What is critical issue? The:Name your product, service or concept. Place the product, service, or concept into a generally understood category That: Quantify the benefits of the product, service, or concept. Identify the single most compelling benefit Unlike:List the competitors and competitive alternatives – Our:Differentiate the product, service, or concept. Set it apart from the competition. Creating your Value Proposition Asserts the VALUE of the offering POSITIONS the value
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SKOLL CENTRE FOR SOCIAL ENTREPRENEURSHIP4 Example: IDE India For: small scale rural farmers using surface irrigation Who: lose over 50% of usable water to surface runoff annually The: IDE-India low-cost drip irrigation system is an advanced irrigation device That: inexpensively and completely eliminates water loss from surface irrigation Unlike:currently used, expensive and large-scale drip systems Our:product is a customized, modular and scalable system that consistently reduces water loss and increases farmers’ yields For: List target customers or beneficiaries. Who: Define the need or opportunity, i.e. what critical issue for customer or beneficiary? The: Name the product or service or concept and place the product, service, or concept into a generally understood category. That: Quantify the benefits of the product, service, or concept. Identify the single most compelling benefit Unlike:List the competitors and competitive alternatives Our:The primary differentiation of the product, service, or concept.
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