1. CrossTour Fair “A Danubian Al-TOUR-native Dream” 26-30 January 2012
“Creation of a tourism product- steps and co-operations among guest houses, attractions”
January, 29th 2012
Rousse, Bulgaria

2. How to begin? – Chain of Tourist Product development vs. Satisfaction
To book, to get to and be back from the destination
To obtain information
The stay at the destination
Animation on the spot
Mediation and Transport
Information
Accommodation
Attractions
ADDITIONAL SERVICES

3. The Tourist Product Tourist Economy Primary element of tourism
Composition of various elements
Organic and sellable
80% of time composed by consumer itself

4. The Tourist Product Base Factors
Elements of spontaneous attractiveness
Natural
Cultural
Elements of derived attractiveness
Infrastructural
Organizational

5. FUNDAMENTAL ELEMENTS OF THE TOURIST PRODUCT
Building up of Tourist Products
FUNDAMENTAL ELEMENTS OF THE TOURIST PRODUCT

6. Fundamental elements of the Tourist Product
Elements of spontaneous attractiveness
Natural
Climatic
Landscape
Thermal resources
Health care resources
Cultural
Historical
Artistic
Folklore
Cultural events

7. Tourism Product Development
Tourism products are a combination of two components:
ACTIVITY
SETTING

8. Tourism Product Development
SETTINGS...
Built Environments
Natural Environments

9. Tourism Product Development
BUILT ENVIRONMENTS...
Theme parks
Resorts
Infrastructure

10. Tourism Product Development
CARRYING CAPACITY
Built Environments
Natural Environments

11. Tourism Product Development
NATURAL SETTING
Many tourists are accepting of a small number of people around them, but generally travel to natural settings to experience some degree of solitude and quiet.

12. Tourism Product Development

13. Fundamental elements of the Tourist Product
Elements of derived attractiveness
Accommodation structures and Catering
Communications, transportation systems and infrastructures

14. Fundamental elements of the Tourist Product
Elements of derived attractiveness
Complementary facilities
Sport
Events
Entertainment
Permanent (recreational, sport and cultural facilities)
Occasional (entertainment, cultural and art events)

15. Fundamental elements of the Tourist Product
Base Qualification
Human Contact +
Human resources requirements
The civic and cultural education
The technical and professional preparation
The conscientiousness
The readiness to help and
The sense of Hospitality
Tourism = Industry of Hospitality

16. CREATION AND BUILDING OF THE TOURIST PRODUCT
Creation of Tourist Products
CREATION AND BUILDING OF THE TOURIST PRODUCT

17. Creation and building of the Tourist Product
Tourist Product is a composed one!
It must be formulated, created and marketed as a
‘TOURIST PACKAGE’

18. Creation and building of the Tourist Product
Combination and mixture of elements of spontaneous and derived attractiveness
Essential factors like
transportation
recreational facilities
complementary services
Executed by capable organizations
TOUR OPERATORS

19. Creation and building of the Tourist Product
SPONTANEOUS
attractiveness
DERIVED
attractiveness
Transportation
Recreation facilities
Complementary services
PACKAGE

20. The best example of a Tourist Product
Packages
PACKAGES
The best example of a Tourist Product
BUILT by Tour Operator
SOLD by Travel Agent

21. Packages A package consists of:
series of integrated services (tourist and transportation)
bought, assorted and sold by Tour Operator
distributed by Travel Agents to Consumer
at fixed global price

22. Packages - Holiday Travel
ATTRACTIONS AND IMAGE
FACILITIES - SERVICES
EVENTS
Quality/Price Ratio

23. THE TOURISM PRODUCT INTEGRATION

24. TRANSFORMATION EFFORTS VS. OUTCOMESQ S P C T I M E
Q – quality; S – strategy; P – professionalism; C - capacity

25. Integration process
The concept of customer integration is defined as an engagement and moreover active interaction and participation of the customers in the process of tourist product provision:
At product level
At strategic level
At operational level

26. creative and social framework
The partnership’s
creative and social framework
Institutions. Library, Music school, Community centre, Sports facilities, Museum
People. Artists, innovators and engaged. Symbol analysis's and experts.
The Social capital. Clubs and associations. Voluntary work. Networks
Businesses. Innovative & knowledge-intensive industries
+ national
2007

27. The Partnership’s Creative Framework
Necessary in order to drive innovation in the experience society
Necessary so that the region can reach its strategic goals
Settlement and population
Business development
Tourism
2007

28. Challenge of the partnership within and outside the region (1)
To build upon its roots and renew its identity
To embrace globalisation, new cultures, values and opportunities
To seize its spot within the region(s)
To develop knowledge, arts, culture and Experience Economy
2007

29. Challenge of the partnership within and outside the region (2)
To place its creative framework requirements in a growth perspective
To involve residents, businesses and grass root organisations
Network city with a good narrative?
A bridged municipality?
2007

30. Alexander Graham Bell To keep eyes wide open…
“Sometimes we stare so long at a door that is closing that we see too late the one that is open!”
Alexander Graham Bell