1. Profit-Maximization 利润最大化

2.  A firm uses inputs j = 1…,m to make products i = 1,…n.  Output levels are y 1,…,y n.  Input levels are x 1,…,x m.  Product prices are p 1,…,p n.  Input prices are w 1,…,w m.

3.  The competitive firm takes all output prices p 1,…,p n and all input prices w 1,…,w m as given constants.

4.  The economic profit generated by the production plan (x 1,…,x m,y 1,…,y n ) is  Profit: Revenues minus economic costs.

5.  Accounting cost: a firm’s actual cash payments for its inputs (explicit costs)  Economic cost: the sum of explicit cost and opportunity cost ( 机会成本 ) (implicit cost).

6.  All inputs must be valued at their market value.  Labor  Capital  Opportunity cost: The next (second) best alternative use of resources sacrificed by making a choice.

7. ItemAccounting cost Economic cost Wages (w)$ 40 000 Interest paid 10 000 w of owner 0 3000 w of owner’s wife 0 1000 Rent 0 5000 Total cost 50 000 59 000

8.  Output and input levels are typically flows( 流量 ).  E.g. x 1 might be the number of labor units used per hour.  And y 3 might be the number of cars produced per hour.  Consequently, profit is typically a flow also; e.g. the number of dollars of profit earned per hour.

9.  How do we value a firm?  Suppose the firm’s stream of periodic economic profits is        … and r is the rate of interest.  Then the present-value of the firm’s economic profit stream is

10.  A competitive firm seeks to maximize its present- value.  How?

11.  Suppose the firm is in a short-run circumstance in which  Its short-run production function is  The firm’s fixed cost is and its profit function is

12.  A $  iso-profit line ( 等利润线 ) contains all the production plans that yield a profit level of $ .  The equation of a $  iso-profit line is  I.e.

13. has a slope of and a vertical intercept of

14. Increasing profit y x1x1

15.  The firm’s problem is to locate the production plan that attains the highest possible iso-profit line, given the firm’s constraint on choices of production plans.  Q: What is this constraint?  A: The production function.

16. x1x1 Technically inefficient plans y The short-run production function and technology set for

17. x1x1 Increasing profit y

18. x1x1 y

19. x1x1 y Given p, w 1 and the short-run profit-maximizing plan is

20. x1x1 y Given p, w 1 and the short-run profit-maximizing plan is And the maximum possible profit is

21. x1x1 y At the short-run profit-maximizing plan, the slopes of the short-run production function and the maximal iso-profit line are equal.

22. x1x1 y

23. is the value of marginal product of ( 边际产品价值 ) of input 1, the rate at which revenue Increases with the amount used of input 1. If then profit increases with x 1. If then profit decreases with x 1.

24. Suppose the short-run production function is The marginal product of the variable input 1 is The profit-maximizing condition is

25. Solvingfor x 1 gives That is, so

26. is the firm’s short-run demand for input 1 when the level of input 2 is fixed at units. The firm’s short-run output level is thus

27.  What happens to the short-run profit-maximizing production plan as the output price p changes?

28. The equation of a short-run iso-profit line is so an increase in p causes -- a reduction in the slope, and -- a reduction in the vertical intercept.

29. x1x1 y

30. x1x1 y

31. x1x1 y

32.  An increase in p, the price of the firm’s output, causes  an increase in the firm’s output level (the firm’s supply curve slopes upward), and  an increase in the level of the firm’s variable input (the firm’s demand curve for its variable input shifts outward).

33. The Cobb-Douglas example: When then the firm’s short-run demand for its variable input 1 is increases as p increases. and its short-run supply is increases as p increases.

34.  What happens to the short-run profit-maximizing production plan as the variable input price w 1 changes?

35. The equation of a short-run iso-profit line is so an increase in w 1 causes -- an increase in the slope, and -- no change to the vertical intercept.

36. x1x1 y

37. x1x1 y

38. x1x1 y

39.  An increase in w 1, the price of the firm’s variable input, causes  a decrease in the firm’s output level (the firm’s supply curve shifts inward), and  a decrease in the level of the firm’s variable input (the firm’s demand curve for its variable input slopes downward).

40. The Cobb-Douglas example: When then the firm’s short-run demand for its variable input 1 is decreases as w 1 increases. and its short-run supply is

41.  Now allow the firm to vary both input levels, i.e., both x 1 and x 2 are variable.  Since no input level is fixed, there are no fixed costs.

42.  The profit-maximization problem is  FOCs are: Long-Run Profit-Maximization

43.  Demand for inputs 1 and 2 can be solved as,

44.  For a given optimal demand for x 2, inverse demand function for x 1 is  For a given optimal demand for x 1 inverse demand function for x 2 is

45. x1x1 w1w1

46. The production function is First-order conditions are:

47.  Solving for x 1 and x 2 : Plug-in production function to get:

48.  If a competitive firm’s technology exhibits decreasing returns-to-scale （规模报酬递减），  then the firm has a single long-run profit- maximizing production plan.

49. x y y* x* Decreasing returns-to-scale

50.  If a competitive firm’s technology exhibits exhibits increasing returns-to-scale （规模报酬递增），  then the firm does not have a profit-maximizing plan.

51. x y y” x’ Increasing returns-to-scale y’ x” Increasing profit

52.  So an increasing returns-to-scale technology is inconsistent with firms being perfectly competitive.

53.  What if the competitive firm’s technology exhibits constant returns-to-scale （规模报酬不变） ?

54. x y y” x’ Constant returns-to-scale y’ x” Increasing profit

55.  So if any production plan earns a positive profit, the firm can double up all inputs to produce twice the original output and earn twice the original profit.

56.  Therefore, when a firm’s technology exhibits constant returns-to-scale, earning a positive economic profit is inconsistent with firms being perfectly competitive.  Hence constant returns-to-scale requires that competitive firms earn economic profits of zero.

57. x y y” x’ Constant returns-to-scale y’ x”  = 0

58.  Economic profit  Short-run profit maximization  Comparative statics  Long-run profit maximization  Profit maximization and returns to scale