1. ila The majority of women feel at risk walking home alone, especially at night. They desire protection and empowerment. When activated the alarm emits a unique female scream for help at a piercing 130dB Uniquely stylish and compact design - example designs as above Just larger than a Zippo lighter Includes a bag clip and key-ring clip – the alarm is best worn on the outside of a handbag so it’s within easy reach. Pull chain activation There are 129 million females aged 12 or older in the US 1 23 million crimes in the US per year 2 4.9 million violent crimes per year in the US 3 DUSK personal alarm Sources: 1. Bureaus of Justice statistics 2009 2. Bureau of Justice survey September 2009 3. Bureau of Justice survey September 2009 Website - ilasecurity.com Editorial presence in US press Press Ad Advertorials Press releases Posters Celebrity endorsement Standing banners & POS material TV appearances Website: www.ilasecurity.com

2. ila Every woman carries a key ring. This is therefore one of the best places to have an alarm. Every woman values peace of mind. Attractive feminine design. Small, ever-ready. Key ring included A piercing 130dB siren alarm when activated in case of emergency Unique activation method allowing you to retain the keys in your hand with the upper section of the unit, which detaches from the main body of the alarm Entry level price point, the perfect on counter product. Often bought on impulse & affordable 3 year battery life 1 year warranty PEBBLE personal alarm to be worn on keyring Sources: 1. Bureaus of Justice statistics 2009 2. Bureau of Justice survey September 2009 3. Bureau of Justice survey September 2009 4. Simmons Winter 2008 NCS Adult Full Year Study Website - ilasecurity.com Editorial presence in US press Press Ad Advertorials Press releases Posters Celebrity endorsement Standing banners & POS material TV appearances There are 129 million females aged 12 or older in the US 1 23 million crimes in the US per year 2 4.9 million violent crimes per year in the US 3 67% of women aged 18-34 are worried about crime and violence 4 Research shows that currently women have coping mechanisms for the fear of crime like carrying keys in their hands. The ila PEBBLE is the perfect effective addition to this behaviour and actually empowers women with something to help them. Website: www.ilasecurity.com

3. ila Women feel nervous walking their dogs at night or early in the morning. Built in emergency alarm and flashlight help give security at these times Beautiful feminine design brought to a tired category Built in alarm in case of emergency (130dB siren) High-beam flashlight for illuminating streets and pathways 3 metre automatic wind-in leash Replaceable batteries There are 45 million dog owners in the US, who own 63 million dogs 1 71% of dog owners have bought their dog a present 2 Dogs need to be walked at night, early morning or in low light conditions Majority of pet accessories are often unimaginative, dull and purely functional. The ila LEASH is a dramatic improvement over existing product’s form and function. 23 million crimes in the US per year 3 LEASH personal alarm, flashlight and dog leash in one Sources: 1. http://www.apapets.org/petstats2.htmhttp://www.apapets.org/petstats2.htm 2 Quezi.com 3. Bureau of Justice survey September 2009 Website - ilasecurity.com Editorial presence in US press Press Ad Advertorials Press releases Posters Celebrity endorsement Standing banners & POS material TV appearances Website: www.ilasecurity.com

4. ila Women ‘carry their lives’ in their handbags making the contents extremely valuable both emotionally and financially. Currently there is no real way of ensuring that your bag is safe. Women end up putting it on the floor where it gets dirty or hanging it on a chair, where it could fall off. In both these instances their handbag is quite easily stolen. Attractive design Also a mirror inside for touching up your makeup Neatly expands to become a hook for your bag Sturdy enough to support even heavy bags (up to 15kg) Additional key hanger to hang over the side of your bag, making keys easy to find. HOOK The ila HOOK allows you to keep your bag close and in sight when you’re out and about. 173,000 purses are reported to be snatched each year in the US, resulting in a loss of an estimated $4.4 m worth of belongings 1 An average $107 lost each time a purse is snatched 2 Value of handbags can run into hundreds of dollars, not to mention women’s affection and attachment to their bags and the day to day essentials carried within them Sources: 1. National Crime and Victimization Survey 2006 2. Criminal Victimization in the United States, 2006 Statistical Tables US Dept of Justice Website - ilasecurity.com Editorial presence in US press Press Ad Advertorials Press releases Posters Celebrity endorsement Standing banners & POS material TV appearances Handbag hook and built in vanity mirror in one Website: www.ilasecurity.com

5. ila Women have said they feel uneasy when on their own in hotel, hostels, apartments, student accommodation and even their own homes. Secures any Hinged Door Piercing 130 dB siren sounds when activated Light and Compact, Perfect for Travel Will stop the door being opened any further Alarm on/off Switch 1 year warranty WEDGE travel/door stop alarm There are 61,000 hotels and motels in the US with over 5 million rooms 1 32% of holiday thefts take place inside the victim’s accommodation 2 17.6 million US women live alone 3 $904m lost in robberies each year in the US 4 16 million property crimes in the US in 2008 5 Sources: 1. Bureau of Labor statistics 2. Moneyextra.com 3. US Census Bureau 2007 4. Criminal Victimization in the United States, 2006 Statistical Tables US Dept of Justice 5. Bureau of Justice Statistics September 2009 Website - ilasecurity.com Editorial presence in US press Press Ad Advertorials Press releases Posters Celebrity endorsement Standing banners & POS material TV appearances Website: www.ilasecurity.com

6. ilaSPORT Pedometer, calorie counter, mileometer and personal alarm in one 23 million women aged 15-64 regularly exercise in the US 1 The top 3 places where women feel unsafe are dark alleyways, subways and heavily wooded parks 2 There are 22 million female health club members in the US 3 Website - ilasecurity.com Editorial presence in US press Press Ad Advertorials Press releases Posters Celebrity endorsement Standing banners & POS material TV appearances Walking and jogging outdoors are popular activities among women. They desire protection and empowerment. Enter the ila SPORT; a pedometer with a built-in alarm to make exercising safer. Perfect for early morning and late night walkers and joggers. Light and easy to carry, the pedometer gives reliable distance travelled information as well as calories burnt. · Piercing 130dB siren sounds when activated · Calorie counter · Total distance travelled (miles) · Clock · Built-in belt clip with interchangeable clip-on finger band or wrist band · HiGlo backlight Sources: 1. 63336 club – mobile Q&A service 2. http://www.jist.com/shop/web/press-room/media-resources/quick-facts/statistics-reflecting- women2019s-attitudes-toward-their-personal-safetyhttp://www.jist.com/shop/web/press-room/media-resources/quick-facts/statistics-reflecting- 3. International Health, Raquet & Sportsclub Association (IHRSA) Member Census Website: www.ilasecurity.com