1. Copyright 2009, Information Builders. Slide 1 Data Quality, Why It’s Important NOW Chris Bevilacqua Solution Architect, iWay Software March 3rd, 2010

2. Copyright 2009, Information Builders. Slide 2 Copyright 2007, Information Builders. Slide 2 Data Quality is… THE Cornerstone of Accurate BI

3. Copyright 2009, Information Builders. Slide 3 Stated another way: Copyright 2007, Information Builders. Slide 3 BI on bad data is a disaster!

4. Copyright 2009, Information Builders. Slide 4 What is Data Quality? Data quality measures: Accuracy Completeness Consistency Uniqueness Timeliness Validity

5. Copyright 2009, Information Builders. Slide 5 The Real Cost of Bad Data  More than 25% of critical data within large businesses is somehow inaccurate or incomplete. 1  Poor data quality costs the typical company at least 10% of revenue; 20% is probably a better estimate. 2  Poor quality customer data costs U.S. businesses $611 billion a year in postage, printing, and staff overhead.” 3 Your Company’s Revenue = $DDD/yr What is the cost of your bad data?

6. Copyright 2009, Information Builders. Slide 6 Some Approaches to the Problem….

7. Copyright 2009, Information Builders. Slide 7 We’ll get there…someday… Whether or not you believe in climate change, the business climate will change…

8. Copyright 2009, Information Builders. Slide 8 But when (really) will ALL your data be in the “One System”? We have One System…..To Rule Them All!

9. Copyright 2009, Information Builders. Slide 9 It works, but ends up being pretty messy… and did we mention change? We’ll build it ourselves… what we need, when we need it.

10. Copyright 2009, Information Builders. Slide 10 iWay EIM Delivers Data Quality

11. Copyright 2009, Information Builders. Slide 11 iWay Data Quality Center

12. Copyright 2009, Information Builders. Slide 12 iWay Data Quality Center 1. Best practices are “baked in” 2. Built from the ground up for data quality 3. True real-time capabilities 4. Robust international support 5. Pluggable into any topology Profiling Analysis Parsing Standardization Validation Pattern Matching Enrichment Record Matching Lookups Scoring Merging/Unification De-duplication

13. Copyright 2009, Information Builders. Slide 13 Address IdentifierAlter FormatApply ReplacementsApply Template Character Groups AnalyzerColumn AssignerConditionConvert Phone Numbers Create Matching ValueCreate Postal Address CZData Format ChangerData Quality Indicator Dbf File ReaderDictionary Lookup Generator Dictionary Lookup IdentifierDictionary Lookup Reader Erase Spaces In NamesExcel File ReaderExcel File WriterExtract Filter FilterFixed Width File ReaderFrequency AnalysisGenerate Fake RC CZ Get Birth Date From RC CZGet Person Type CZGroup AggregatorGuess Name Surname Incremental Manual Override Builder Indexed Table ReaderIntegration InputIntegration Output Intelligent Swap Name Surname Jdbc ReaderJdbc WriterJoin Kill Unsupported Characters LookupLookup BuilderLookup Reader Manual Override BuilderMatching Lookup ReaderMatching ValuesMultiplicative Guess Name Surname Multiplicative LookupMultiplicative Pattern Parser Multiplicative Regex Matching Multiplicative Validate Phone Number MultiplicatorPattern ParserProfilingRC Validator CZ RVN ValidatorRecord CounterRegex MatchingRelation Analysis Repository Key ConverterRepository ReaderRepository WriterRepositoryReader/2 RepositoryReader/3.0RepositoryReader/3.5Representative CreatorSIN Validator SQL ExecuteSQL SelectScoringScoring Simple Selective Matching Lookup Reader Selective TransliterateSelectorSimple Group Classifier SortSplit Out Trailing NumbersSplitterStatistics String LookupString Lookup ReaderStrip TitlesSwap Name Surname Table MatchingTail TrashingText File ReaderText File Writer TokenizerTransform Legal FormsTransliterateTrash UIR ADR Generator CZUnificationUnification ExtendedUnion Union SameUpdate GenderUpdate Person Type By IC RC CZ Validate Bank Account Number CZ Validate Birth Number UAValidate DICValidate EmailValidate IC CZ Validate ID CardValidate In RESValidate Phone NumberValidate RZ CZ Validate RZ SKValidate VINValue ReplacerWeb Lookup Word AnalyzerXml Writer 40+ DQ Focused Objects

14. Copyright 2009, Information Builders. Slide 14 iWay EIM Capabilities Technology to… Make data right iWay Data Quality Center (DQC) Maintain data relationships iWay Master Data Center (MDC) Manage and govern data iWay MDC Portal

15. Copyright 2009, Information Builders. Slide 15 iWay Data Quality Demonstration

16. Copyright 2009, Information Builders. Slide 16 Your Data Data Quality Challenge Data Quality Profile No COST, No kidding!

17. Copyright 2009, Information Builders. Slide 17 Thank You