1. Program Planning: Purpose Statements, Goals, Objectives and Logic Models

3. Purpose Statements

4. Can be used for: Mission statements Program Description
As a first step in the development of Performance Measures

5. Purpose Statement Template
The purpose of the ________________________
(name of service, program or line of business)
is to provide (or produce)______________________ (service or product -what)
for _______________________________________
(customer - who )
so that____________________________________
(RESULT / benefit - why)

6. Program Purpose Statement
The purpose of the Nutrition Public Health Practice Program is to provide planning, coordination, demonstration and policy development assistance
to communities. So that they can develop, implement, and evaluate programs and policies to promote nutrition and physical fitness behavior change.

7. Goals

8. Goals: Identify & clarify what you want to do or achieve
Define what needs to be accomplished without getting bogged down in issues of measurement and timing
Are described with an action verb & a noun phrase

9. Healthy People 2020 Goals
Attain high-quality, longer lives free of preventable disease, disability, injury, and premature death.
Achieve health equity, eliminate disparities, and improve the health of all groups.
Create social and physical environments that promote good health for all.
Promote quality of life, healthy development, and healthy behaviors across all life stages.

10. Objectives

11. Many Kinds of Objectives
Learning
Process
Outcome
Others

12. Program Planning Objectives
Outcome Objective: a statement of the amount of change expected for a specified population within a given time frame.
Process Objective: a statement that measures the amount of change expected in the performance and utilization of interventions that impact on the outcome.

13. Outcome Objectives Are…...
Long term
Realistic
Measurable:
levels of mortality, morbidity, disability
levels of health conditions
behavioral measures

14. Examples of Outcome Objectives & Measures from Healthy People 2020 Nutrition & Weight Status

15. Healthier Food Access
NWS–1 State nutrition standards for child care
NWS–2 Nutritious foods and beverages offered outside of school meals
NWS–3 State-level incentive policies for food retail
NWD–4 Retail access to foods recommended by Dietary Guidelines for Americans

16. Health Care and Worksite Settings
NWS–5 Primary care physicians who measure patients’ body mass index (BMI)
NWS–6 Physician office visits with nutrition or weight counseling or education
NWS–7 Worksite nutrition and weight management classes and counseling

17. Weight Status
NWS–8 Healthy weight in adults
NWS–9 Obesity in adults
NWS–10 Obesity in children and adolescents
NWS–11 Inappropriate weight gain

18. Food Insecurity
NWS–12 Food insecurity among children
NWS–13 Food insecurity among households

19. Food and Nutrient Consumption
NWS–14 Fruit intake
NWS–15 Vegetable intake
NWS–16 Whole grain intake
NWS–17 Solid fat and added sugar intake
NWS–18 Saturated fat intake
NWS–19 Sodium intake
NWS–20 Calcium intake

20. Iron Deficiency
NWS–21 Iron deficiency in young children and in females of childbearing age
NWS–22 Iron deficiency in pregnant females

21. Nutrition Related Objectives in Other Categories
Maternal, Infant & Child Health
Low birth weight (LBW) & very low birth weight (VLBW)
Recommended weight gain in pregnancy
Preconceptual folic acid intake & folate status
Healthy weight prior to pregnancy
Breastfeeding
Diabetes
Glycemic control
Lipid control
Blood pressure control
Prediabetes treatment
Physical activity
Schools & Child Care
Screen time
Heart Disease & Stroke
Cholesterol levels
Treatment of pre hypertension (BMI, sodium, sat fat)
Education & community-Based Programs
“Unhealthy dietary patterns” addressed in: Head Start, schools, colleges, community-based organizations

22. Eliminate Very Low Food Security Among Children
Baseline
1.3 percent of households with children had very low food security among children in 2008
Target
0.2 percent 
Target Setting Method
Consistent with the Department of Agriculture’s policy to eliminate childhood hunger by 2015
Data Source
Food Security Supplement to the Current Population Survey, U.S. Department of Commerce, Bureau of the Census

23. Process Objectives Are……..
Short-term
Realistic
Measurable
Related to outcome measures
there may be several process measures for one outcome measure

24. Example of Process Objectives
By December 2002, 40 female students who seek services at the teen health center will receive brief counseling interventions from the clinic nurse about use of folic acid supplements to prevent NTD.

26. Logic Models

27. What is a Logic Model? Tool for program planning and evaluation
Picture of a program
Graphic representation of “theory of action”
Relationship between what we put in (inputs), what we do (outputs), and what results (outcomes)
Logical chain of if-then relationships

30. Why Develop Logic Models?
Visual displays are effective learning instruments for all involved
Shows why planned actions are likely to lead to desired results
Assures that process is not overlooked in evaluation
Enhances ability to use on-going evaluation for mid-course corrections

31. Logic Models Promote a Shared Vision
Provide common language and reference point for all involved
Fundamental purpose is clear
Role of actions are clear
Desired results at each step are clear

32. Step 1: Determine Scope Can be good overview of whole program
Smaller pieces of program can be shown in more detail

33. Step 2: Identify Components
Inputs: what you do to make the program possible, resources applied
Outputs: what happens during the implementation
Outcomes: the direct result of your program activities

34. Step 3: Draft Model Should be single page “Landscape” layout
Write left to right, not top to bottom
Use thin lines, don’t alter thickness
Avoid abbreviations
Use simple font, avoid italics
Show “if - then” visually

35. Step 4: Develop Evaluation Indicators
Process: measure activities
ex: numbers of trainings, meetings, technical assistance provided
Outcome: measure short, medium, and long term outcomes
ex: increased understandings, behavior change, health outcomes

36. Good Indicators Are….. Relevant Measurable Available or collectable
Acceptable to participants, planners, funders and other stakeholders

37. Framing Evaluation Questions

38. Step 5: Revisit the Model Frequently
Lay indicator data directly onto model
Determine what’s working and what isn’t
Modify model if change theory isn’t working
Modify activities if unable to complete as planned

39. Group Work
Use the purpose statement template to describe the purpose of your project
Develop a logic model for your project
Develop at least one process objective and indicate where it fits on the logic model
Develop at least one outcome objective and indicate where it fits on the logic model