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Published byMercy Wade Modified over 9 years ago
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1 R.K. Prasad CEO
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A Few Points to Note This webinar is being recorded. Slides and video will be available at CommLab India website within a week (we'll notify you by email). During the webinar presentation your phones are set to mute in order to provide you the best possible sound quality without background noise. If you have any question during the presentation, please use the chat functionality of WebEx and type your question any time. We will answer your questions during the Q&A session. 2
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Agenda Introduction Concepts of Marketing Mix Concepts of Promotional Mix Role of Education and Training in Sales Types of Audiences Types of Training Why eLearning - Case Studies Summary Q&A 3
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Introduction 4
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Introduction Concepts of Marketing Mix Concepts of Promotional Mix Role of Education and Training in Sales Types of Audiences Types of Training Why eLearning - Case Studies Summary Q&A Agenda 5
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Concepts of Marketing Mix 6 Marketing Mix Product Place PricePromotion
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Concepts of Marketing Mix 7 Product Variety Quality Design Features Brand name Packaging Services Price List price Discounts Allowances Payment period Credit terms Promotion Advertising Personal Selling Sales promotion Public relations Place Channels Coverage Assortments Locations Inventory Transportation Logistics Target Customer Intended Positioning
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Agenda 8 Introduction Concepts of Marketing Mix Concepts of Promotional Mix Role of Education and Training in Sales Types of Audiences Types of Training Why eLearning - Case Studies Summary Q&A
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Concepts of Promotional mix 9 Advertising Sales Promotion Public Relations/ Publicity Personal Selling Direct Marketing
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Introduction Concepts of Marketing Mix Concepts of Promotional Mix Role of Education and Training in Sales Types of Audiences Types of Training Why eLearning - Case Studies Summary Q&A Agenda 10
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Role of Education and Training in Sales 11 EDUCATION & TRAINING CHANNEL PARTNERS MARKETING & SALES PERSONNEL UNAWARENESSAWARENESSPREFERENCEACTION
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Introduction Concepts of Marketing Mix Concepts of Promotional Mix Role of Education and Training in Sales Types of Audiences Types of Training Why eLearning - Case Studies Summary Q&A Agenda 12
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Company Sales People Channel Partners Customers Service Staff (Technical and Commercial) Types of Audiences 13
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Types of Audiences Company Sales People Product Knowledge Training Selling Skills Training Sales Strategies Training Sales Process Training 14
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Channel Partners Product Knowledge Training Selling Skills Training Sales Strategies Training Sales Process Training Types of Audiences 15
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Types of Audiences 16 Customers Product Training
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Types of Audiences Service Staff Selling Skills Training Sales Process Training Customer Service Training Product Training Technical Commercial 17
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Introduction Concepts of Marketing Mix Concepts of Promotional Mix Role of Education and Training in Sales Types of Audiences Types of Training Why eLearning - Case Studies Summary Q&A Agenda 18
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19 Training Product Training Sales Process Training Selling Skills/ Soft Skills Types of Training
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Product Training Features and Benefits Competitive Comparisons Basic Trouble Shooting Knockdown & Assembling Industry Trends / Best Practices 20
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Types of Training Product Training Online Course Example: 21
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Sales Process Training Increased Effectiveness Increased Efficiency Reduction of Waste Customer Satisfaction 22 Types of Training
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Sales Process Training Online Course Example: 23 Types of Training
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Soft Skills Training Communication Customer Service Time Management Negotiation Skills 24
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Types of Training Soft Skills Training Online Course Example: 25
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Introduction Concepts of Marketing Mix Concepts of Promotional Mix Role of Education and Training in Sales Types of Audiences Types of Training Why eLearning - Case Studies Summary Q&A Agenda 26
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Why eLearning-Case Studies Hill- Rom 27
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Axis Communications 28 Why eLearning-Case Studies
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Vocollect 29 Why eLearning-Case Studies
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Goodyear eLearning 30 Why eLearning-Case Studies
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Introduction Concepts of Marketing Mix Concepts of Promotional Mix Role of Education and Training in Sales Types of Audiences Types of Training Why eLearning - Case Studies Conclusion Q&A Agenda 31
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Conclusion 32 Sales and Training are closely interlinked. Training encourages repeat and reference sales. Provide training to sales people, channel partners, customers and support staff. Educate customer on the latest industry trends and best practices.
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Introduction Concepts of Marketing Mix Concepts of Promotional Mix Role of Education and Training in Sales Types of Audiences Types of Training Why eLearning - Case Studies Conclusion Q&A Agenda 33
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Open House 34 Your phones are set mute in order to provide you best possible hearing experience without background noise. Please ask your questions by using the chat functionality of WebEx.
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Next Steps 35 Access the Sales and Marketing Courses: http://www.commlabuniversity.com/certification-program/advanced-diploma- sales-and-marketing.php http://www.commlabuniversity.com/certification-program/advanced-diploma- sales-and-marketing.php
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Next Steps Slides and webinar recording will be posted at eLearning resources: http://www.commlabindia.com/elearning-resources/improving-sales-revenue- webinar.php http://www.commlabindia.com/elearning-resources/improving-sales-revenue- webinar.php Register for upcoming webinars (Our next webinar – Learning Design Strategies for Product Training on 13 th Oct, 2011): http://www.commlabindia.com/elearning-resources/learning-design-for- product-training-webinar.php http://www.commlabindia.com/elearning-resources/learning-design-for- product-training-webinar.php Contact CommLab India for your eLearning needs (info@commlabindia.com)info@commlabindia.com 36
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37 THANK YOU
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