1. Language of sustainability: UK Government Will Ashley-Cantello Sustainable Development Programme, Defra

2. Securing the Future laid out the sustainability language for UK government Integrated vision of sustainable development through to 2020 Focus on moving from words into actions Developed across the UK, and with central, regional and local Government >> Sustainable Development Programme www.defra.gov.uk/sustainable

3. From that the sustainable development principles articulated our view of sustainable development

4. The strategy outlined a UK vision for sustainable development that used a lot of familiar language

5. The strategy also created a model for how our audience engagement can be most effective

6. The key audiences for the sustainable development programme inform the language that we use Key audiences of SD programme: Within our own department Other Government departments Local and regional government International – other Governments Audiences of wider government: Business, media, individuals, wider public sector, NGOs This disparate group results in a variety of languages being used by government for sustainability

7. Other arms of Government utilise language not shown in strategy, in order to be most effective General Public Act on CO2: “Save money, save energy.” DirectGov/Defra Third Sector Strategy: “greener living” Business BERR: Low carbon, resource efficient economy Carbon Trust : “see what carbon reduction can do for your business” “we help business profit from carbon reduction” Public Sector NHS : Corporate Citizenship

8. Since 2005, SD language has evolved to match circumstances, e.g. financial & economic language Increasing profile of Climate Change & Economic aspects have influenced language Zero carbon homes Low-Carbon Economy Carbon budgets Resource efficiency Growth within environmental limits Resilience (esp relating to climate change adaptation) Well-being Long-term value for money, Effective delivery Sustainable solutions Healthy (environment and people) Other language increasing used by government and for government

9. Language need not be a barrier for sustainability. SD can be championed in many languages. Low-Carbon Carbon budgets Resource efficiency Living within environmental limits Equity and Justice Resilience Well-being Value for money, Effective delivery Sustainable solutions Healthy (environment and people) Sustainable Development