5. I want a single view of Public and Private Clouds I virtualized, and now I have virtual server sprawl I need to meet my SLAs and respond with agility to business problems and opportunities I have over a dozen management tools from various vendors that don’t work well together It’s expensive to manage all of my infrastructure with multiple tools and processes I want predictable spend for datacenter management

6. 1.Customers will face confusing choices as virtualization, Cloud system software, and infrastructure automation software converge. 2.Private Clouds will grow like gangbusters, one use case at a time. 3.2012 will be VMware's last year as king of the hill. Source: IDC, Dec 2011, “IDC Worldwide System Infrastructure Software 2012 Top Predictions Report”

10. XenServer ESX

11. XenServer ESX

12. Manage Tell the Story Transform Advise and Plan Prove Are the trusted advisor to navigate the emerging landscape for customers You… Provide solutions beyond the limitations of existing datacenters to include infrastructure and applications You… Lead customers in the transformation from costly legacy systems to Cloud-enabled environments You… Build best-practice to showcase Private Cloud implementation and show proof of control, security, compliance and compatibility You… Assess, advise, and help your customers make the right purchasing decision to build a long-term Cloud-optimized plan with short-term value You…

13. Manage Tell the Story Transform Advise and Plan Prove =

15. How much the Private Cloud market is expected to grow between 2010-2015 Leading Management Solution Fastest Growing Virtualization Solution 43% = Source: “Worldwide Enterprise Server Cloud Computing 2010–2014 Forecast” IDC, May 2010 Source: IDC Management Tracker: Microsoft Internal research Source: IDC WW Quarterly Server Virtualization Tracker, March 2011

16. Backup & Recovery 2006 Application Insight IT Process Automation 2009 Configuration 1994 Service Management Server Virtualization 2007 Monitoring 2000 2010 Service Manager Orchestrator Data Protection Manager Operations Manager Configuration Manager App Controller new Virtual Machine Manager new Virtual Workload Provisioning Backup & Recovery Application Insight IT Process Automation Configuration Service Management Monitoring Service Manager Orchestrator Data Protection Manager Operations Manager Configuration Manager App Controller new Virtual Machine Manager new Virtual Workload Provisioning Manage Private and Public Cloud applications and workloads with a common solution

17. Hybrid IT Management Cloud Creation & Delegation Multi-Hypervisor Support Deep Application Insight Server Application Virtualization Process Automation Dynamic Optimization Network Monitoring Service Templates Self-Service Portal Productive Infrastructure Your Customers’ Cloud Predictable Applications

18. EMPOWER USERSUNIFY INFRASTRUCTURESIMPLIFY ADMINISTRATION

20. Source: Microsoft Partner Economic Model for Server Virtualization, Microsoft internal estimates $374K $132K Cost PartnerMargin $506K Enabling Private Cloud $207K Combined Margin $449K Combined Cost $656K $75K $75K $374K $132K Private Cloud PartnerMargin Cost of Private Cloud Potential higher margin Cost of Virtualization Example Based on 100 Server Consolidation Scenario + Private Cloud (Software, Hardware, Services)

21. Capabilities Workloads: OS + Applications Identity & Security Development Management Virtualization Platform Services + Hardware + Software UNCHANGED PARTNER OPPORTUNITY TODAY NEW BUS. OPPORTUNITY

22. Infrastructure integration & management Server consolidation, virtualization, and migration Server upgrade Storage (SAN), backup, disaster recovery, and security Desktop management Private Cloud strategy and planning services Private Cloud design and integration services Private Cloud security and compliance services Datacenter transformation for Private Cloud Systems & process management, automation, and orchestration Self-service & charge-back, and showback Workload-based services Hybrid Cloud Productive Infrastructure Predictable Applications Your Customers’ Cloud

23. Infrastructure scenarios Heterogeneous hypervisor and device management Automating VM provisioning and monitoring Self-service infrastructure and user experience High availability for Exchange, SQL, SharePoint Automating compliancy Application dev/application management scenarios Reducing downtime and remediation for LOB apps Automating patch and configuration management Deploying Server App-V as an alternative to Cloud- hosted VMs (i.e. Amazon) Heterogeneous (.NET and Java) platform management Productive Infrastructure Predictable Applications Your Customers’ Cloud

24. Advanced datacenter transformation for Private Cloud Hybrid Cloud Planning and design services Infrastructure and application management Application migration and management across Private Cloud and Public Cloud Hosting and managed services Hosted infrastructure Hosted applications Managed services Outsourcing and service-oriented insourcing Public Cloud Value-added services Packaged solutions and components Productive Infrastructure Predictable Applications Your Customers’ Cloud

25. 16X 7.6X At 15 VMs per processor, Microsoft Private Cloud solution is 1/16 th the cost of a comparable VMware Private Cloud solution Using vCOPS Enterprise Plus Private Cloud with 500 VMs @ 4GB each Price advantage increases win ratio for Microsoft partners and accelerates sales cycle

26. Comparison: Microsoft (WS 2008 R2 SP1+System Center 2012) vs VMware (vSphere 5 + Cloud Infrastructure Suite) Microsoft Focuses on Applications while VMware Focuses on Infrastructure Servicing Automation Monitoring Configuration VM Management Microsoft enables deeply integrated service management across both physical and virtual infrastructure. Microsoft has 30+ integration packs, mostly focused on 3 rd party tools. VMware has 6, mostly focused on VMware products. Microsoft has best-in-class workflows and automation. Only Microsoft monitors the Workload + OS + VM + Network. VMware’s workload monitoring is limited to memory, CPU, disk, and network. Only Microsoft provides application problem diagnosis, enabling developer operations (dev-ops) scenarios. Microsoft is the most widely used configuration life cycle management tool on the market. It has been available since 1996, while VMware’s product was first released in 2011. Microsoft is tightly integrated with the rest of System Center, while VMware’s is standalone.  Microsoft offers cross-platform management, server app-V integration, and service templates.  Microsoft has built-in resiliency. With VMware, the expensive vCenter Heartbeat product is required.

27. Aging Prolific Servers Growing IT Costs Downtime and Limited Disaster Recovery Plans “Companies often struggle to optimize server capacity, achieve scalability and high-availability for business-critical applications, and gain better control of their data centers, but at the heart of all of those issues is saving money and managing costs.” Rand Morimoto President, Convergent Computing Partner Customer Pressures Partner Situation Develop new practice to help enterprise customers: Create cost-effective infrastructure Provide scalable and optimized server capacity Improve agility and business continuity

28. ResultsSolution Convergent Microsoft Private Cloud Practice 1.Leveraged on-demand training for MAP and Microsoft Private Cloud technologies 2.Used MAP Toolkit to help customers see value 3.Standardized on Windows Server 2008 R2 SP1 with Hyper-V 4.Using Microsoft System Center portfolio to provide management Reduced server count increased utilization Extreme scalability for web-based services Dynamic scalability for business-critical services Improves ability to manage costs Helps customer reduce $1.2M a month in costs “By using Microsoft cloud services, we can deploy a comprehensive, optimized private cloud infrastructure that delivers the control and agility that enterprise customers want.” Rand Morimoto President Convergent Computing

30. Maximize your opportunities by leveraging Private Cloud momentum and simplifying purchasing for your customers Private Cloud Value: Maximizing Cloud capacity with unlimited virtualization Private Cloud Value: Maximizing Cloud capacity with unlimited virtualization Consistent Capabilities: Including all the Private Cloud features in every license Consistent Capabilities: Including all the Private Cloud features in every license Simple Licensing: Product offerings simplified to two licensing editions Simple Licensing: Product offerings simplified to two licensing editions Microsoft Private Cloud licensing achieves this by:

31. What stays the same What changes Managed devices require Management Licenses Concept of an Operating System Environment (OSE) and when a Management License is required Server MLs differentiated based on virtualization rights & suited into ECI Standalone products become components of integrated product Management Licenses Software Assurance is included with all licenses Server Management Licenses align to processor-based model, each license covers two processors Management server software and supporting SQL Runtime are now included with every Management License and Management Server Licenses are discontinued Client MLs differentiated on component functionality and suited into Core CAL/ECAL

32. System Center 2012 Licensing Editions Two OSEs Unlimited OSEs

34. Journey to the Cloud Goal: Drive Demand and optimize opportunities New: Private Cloud Immersion Private Cloud Launch Goal: Fundamentally change industry momentum by winning Private Cloud New: Major H2 Execution Hyper-V Cloud Accelerate Resources for Microsoft Cloud assessments, proof of concept, pilots, and deployments Solution Incentive Program Management and virtualization solution partners can earn fees up to 20 percent of the deal size on eligible opportunities Deployment Planning Services Drive more sales by evaluating customer environments and getting monetary benefit by using customer SA hours Fast Track Partners Pre-configured servers from Fast Track Partners help you get your private cloud solutions deployed faster Cloud Assessment Tool Lead generation tool for developing and implementing Private and Public Cloud solutions Sales Planning/Deployment Help solve customer IT planning, deployment, and operational challenges with no-cost Microsoft Solution Accelerators

35. PLAN MPN Private Cloud Site Windows Server® 2008 R2 SP1 with Hyper-V™ & System Center 2012Hyper-V™System Center 2012 System Center 2012 Community Evaluation Program System Center 2012 Community Evaluation Program Private Cloud System Center 2012 Boot Camp Private Cloud System Center 2012 Boot Camp Microsoft Private Cloud Practice Builder Microsoft Private Cloud Practice Builder ENABLE Virtualization Competency Virtualization Competency Identity and Security Competency Identity and Security Competency Systems Management Competency Systems Management Competency Server Platform Competency Server Platform Competency Microsoft Action Pack Solution Provider Microsoft Action Pack Solution Provider CREATE DEMAND Customer Cloud Assessment Tool Customer Cloud Assessment Tool Private Cloud Campaign Materials Private Cloud Campaign Materials Pinpoint Microsoft Private Cloud Accelerate Program Microsoft Private Cloud Accelerate Program Microsoft Assessment and Planning Toolkit (MAP) Microsoft Assessment and Planning Toolkit (MAP) SELL Private Cloud Strategy & VMware Compete Course Private Cloud Strategy & VMware Compete Course The Solutions Incentive Program The Solutions Incentive Program Enrollment for Core Infrastructure (ECI) Enrollment for Core Infrastructure (ECI) License Mobility through Software Assurance License Mobility through Software Assurance DEPLOY Deployment Planning Services Deployment Planning Services Microsoft Private Cloud Fast Track Microsoft Private Cloud Fast Track Hyper-V™ Deployment Guides Hyper-V™ Deployment Guides Microsoft Deployment Toolkit Microsoft Deployment Toolkit Security Compliance Manager Security Compliance Manager 12345 For more information on System Center 2012, visit the Microsoft Server and Cloud Platform site!Microsoft Server and Cloud Platform site

36. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

38. Flexibility with delegation and control Application self-service across clouds Physical, virtual, and cloud management Predictable ApplicationsProductive InfrastructureYour Cloud Heterogeneous support Process automation Self-service infrastructure Deep application monitoring and diagnosis Comprehensive application manageability Service-centric approach

39. System Center 2012 Partner Opportunities & Benefits Heterogeneous support  Multi-hypervisor, cross-platform monitoring  Integrated automation across management toolsets Process automation  Flexible workflows across multiple organizational silos and systems  26 Integration Packs out of box to interoperate with toolsets from HP, BMC, CA, EMC and VMware Self-service infrastructure  Dynamic optimization for Hyper-V, VMware ESX, and Citrix XenServer clusters Scale-up your service offerings from Virtualization to Private Cloud with what you already know Profit by delivering datacenter automation & transformation for Private Cloud Enable business users to manage cloud capacities, with just a few clicks, through self-service PRODUCTIVE INFRASTRUCTUREPREDICTABLE APPLICATIONSYOUR CUSTOMERS’ CLOUD

40. O PERATING S YSTEMS A PPLICATION F RAMEWORKS M ULTI - HYPERVISOR M ANAGEMENT H YPER - V CLOUD F AST TRACK 3 RD P ARTY M ANAGEMENT PRODUCTIVE INFRASTRUCTUREPREDICTABLE APPLICATIONSYOUR CUSTOMERS’ CLOUD

41. Heterogeneous Environment Management Process Automation Self-service infrastructure Your business units can request additional cloud capacity in self-service mode Platinum 20040020 Marketing Anticipating holiday season shopping spike Submi t Flexibly add capacity to the Marketing cloud through a Service Catalog request PRODUCTIVE INFRASTRUCTUREPREDICTABLE APPLICATIONSYOUR CUSTOMERSs CLOUD

42. System Center 2012Partner Opportunities & Benefits Deep application monitoring and diagnosis  End-user application performance and availability monitoring  SLA dashboards and reports Comprehensive application manageability  Decouple your applications from the infrastructure with Server Application Virtualization  Application portability  Workflow management for application Service-centric approach  Full application lifecycle management  Application and service owners to deploy and manage services on private clouds Change your conversation with customers from infrastructure- focused to applications/service management-focused Implement SLA-driven Private Cloud services up to applications – application provisioning, capacity allocation, high availability, security/control, and charge-back Standardize end-to-end application lifecycle and increase the depth and breadth of your offerings for application management PRODUCTIVE INFRASTRUCTUREPREDICTABLE APPLICATIONSYOUR CUSTOMERS’ CLOUD

43. Manage Applications with a Cloud Approach Server Application Virtualization OS Easily Upgrade Applications.NET Java App Ops Standardized Application Provisioning DC Admin App Ops Scale out & health policy Service template (Multi-tier.NET applications) IIS HW profileOS profileApp profile Application server HW profileOS profileApp profile SQL HW profileOS profileApp profile Web tierApplication tierData tier PRODUCTIVE INFRASTRUCTUREPREDICTABLE APPLICATIONSYOUR CUSTOMERS’ CLOUD

44. Service Centric Approach Comprehensive App Manageability Deep App Monitoring and Diagnosis Service Template - Multi-Tier.Net App Data Scale Out Rules SQL HW ProfileOS ProfileApp Profile SQL DAC package and configuration settings App Scale Out Rules App Server HW ProfileOS ProfileApp Profile App-V package and configuration settings Web Scale Out Rules IIS HW ProfileOS ProfileApp Profile W2K8.VHDOS Settings MSDeploy package and configuration settings PRODUCTIVE INFRASTRUCTUREPREDICTABLE APPLICATIONSYOUR CUSTOMERS’ CLOUD

45. System Center 2012 Partner Opportunities & Benefits Flexibility with delegation and control  Delegated authority and tools to end-users with self-service  Control across Private and Public Cloud environments Applications self-service across Clouds  Common self-service experience across Private Cloud and Public Cloud Consistent physical, virtual, and Cloud management Deliver your customers a consistent experience across Private Cloud and Public Cloud Build on-prem Private Cloud service offerings and expand to Public Cloud and hosting services Provide Hybrid Cloud offerings for infrastructure and application management PRODUCTIVE INFRASTRUCTUREPREDICTABLE APPLICATIONSYOUR CUSTOMERS’ CLOUD Application migration and management service offerings across Private Cloud and Public Cloud

46. PRODUCTIVE INFRASTRUCTUREPREDICTABLE APPLICATIONSYOUR CUSTOMERS’ CLOUD Visibility and control for your applications across your Private Cloud and Windows Azure Self-service delegation and single sign-on

47. ENTERPRISE APPLICATIONS Public Cloud Private Cloud Common application dashboard PRODUCTIVE INFRASTRUCTUREPREDICTABLE APPLICATIONSYOUR CUSTOMERS’ CLOUD

48. Data Protection Manager Configuration Manager

49. Service Manager App Controller Operations Manager NEW!

50. Virtual Machine Manager Orchestrator NEW!

51. Management Server Rights to run Management Server software are included with Client MLs and Server MLs SQL runtime is included with Management Server software Managed Clients Managed Servers Server MLs are required for managed devices that run server OSEs Licenses Required Deployment Client MLs are required for managed devices that run non- server OSEs License the full power of System Center simply by assigning Management Licenses to managed devices

52. Enrollment for Core Infrastructure Licensing Complete Private Cloud solution in one cost-effective offer For Highly Virtualized Environments For Lightly or non-Virtualized Environments Two ECI Editions Enrollment for Core Infrastructure Datacenter Enrollment for Core Infrastructure Standard Complete Private Cloud solution offered in two editions differentiated only by virtualization rights Each license covers up to 2 physical processors - ECI requires a 25 license minimum initial purchase Editions provide all the features and capabilities to enable any private cloud workload* Key Changes  ECI Standard will include all System Center 2012 capabilities  Updated pricing reflects changes and includes effective promotion on ECI Standard