1. COMMERCIAL PRINT
PROMOTIONAL PRODUCTS
BUSINESS DOCUMENTS & LABELS
E-SOLUTIONS
Ideas, Solutions and Results For All Your Printing and Promotional Needs
(If utilizing a flip chart ask raw prospect permission to put it on their desk)
“Thank you for taking time to see me today. I am really excited to discuss the opportunity to explore areas of opportunities between our two organizations.”
“I asked for just five minutes of your time today and I plan to keep that commitment, unless you wish to meet longer. Let me introduce you to Proforma a leading company that provides ideas, solutions and results for your printing and promotional needs.”

2. PRINT. PROMOTE. PROFIT! PROFIT!
COMMERCIAL PRINT
PROMOTIONAL PRODUCTS
BUSINESS DOCUMENTS & LABELS
E-SOLUTIONS
Annual Reports • Direct Mail • Business Cards • Brochures
• Posters • Letterhead • Flyers • Note Pads • Stationery
• Labels • Digital Printing • Large Format • Variable Imaging
• Plastic Cards • Mail Services • Thermography • Posters
PRINT.
Mugs • Keychains • Writing Instruments • Wearables
• Awards • Corporate Gifts • Desk Accessories • Drinkware
• Sports & Leisure • Bags • Food Gifts • Business Accessories • Signs & Stickers • Umbrellas • Buttons
PROMOTE.
Inventory Management • Fulfillment • Offshore Sourcing
• Importing • Project Management • Business Solutions
• Marketing Support • Program Development
PROFIT!
PROFIT!
“Through our ideas and solutions, we help you print and promote more effectively and promote more effectively – ultimately, we make your printing and promotions more profitable for you.”
“People don’t buy a drill to buy a drill. They buy a drill because they need a hole. Companies do not buy printing and promotional products because they want to buy print and promotions. Companies buy printing and promotional products to drive profitability in their organizations. Proforma can help you with these goals.”
(If prospect ask how you drive (increase) profitability)
“At Proforma we take the time to understand your needs and help make your printing and promotions more profitable.”
We make your printing and promotions more profitable!

3. Our Success has been featured in…
“For more than three decades, our fresh approach to focusing on making our printing and promotions more.”
“Proforma is one of North America’s largest and most recognized print & promotional products providers. We have been featured in leading media, including:
The Wall Street Journal
Fortune Magazine
Inc. Magazine
and more;
In printing and promotional product industry publications:
Print Solutions Magazine
The Counselor Magazine
Business Forms, Labels & Systems
Business Forms, Labels & Systems (BFL&S)
ASI’s Publication for Promotional Products Distributors

4. Our clients include…
“Our fresh approach has earned us large and Fortune 500 clients like the ones listed here.”

5. A Full Spectrum of Printing Services
Stationery
Forms
Brochures
Labels & Tags
Price Lists
Binders, Tabs & Inserts
Direct Mail
Statement Processing
“Proforma is dedicated to helping you make your printed messages more powerful and the printing process less stressful. Our full range of services includes project planning and administration, graphic design, electronic pre-press, print production, inventory management, distribution and order fulfillment.”
“Whether your project requires standard printing processes or many complex product specifications, we have the ‘know how’ to get the job done right the first time. From catalogs and almanacs to brochures and mailers, we can design, produce, warehouse and distribute all of your commercial print projects.”
We help you with items such as:
Brochures
Labels & Tags
Stationery
Documents
Binders, Tabs & Inserts
Direct Mail
Price Lists
Magazines
Statement Processing
Books & Manuals
Magazines
Books & Manuals

6. A Complete Array of Promotional Products
Drinkware
Magnets
Calendars
Wearables
Golf & Sports
Desk, Office & Business Accessories
Writing Instruments
“We also supply a complete array of Promotional Products including:
Wearables
Drinkware
Magnets
Calendars
Desk, Office & Business Accessories
Incentives & Awards
Gifts
Writing Instruments
Golf & Sports items
We supply over 700,000 different promotional product items
Incentives & Awards
Gifts

7. Fulfillment and Distribution Solutions
Warehousing and Kitting
Inventory Management
Distribution
Storage & Shipping
“Warehousing and distribution of client-owned inventory is an integral part of our business solutions. Proforma provides a single source for your fulfillment and distribution needs.”
“The use of advanced technology provides us with the ability to receive products, verify shipment accuracy, process orders and report back to you on your shipment status and inventory levels.”
“By allowing us to manage your online store and marketing program components, you’ll see key benefits including the reduction of inventory, direct costs and overhead, flexible warehouse capacity and scalable resource management. These benefits, combined with Proforma’s professional services and quality products, all add up to enhanced customer satisfaction.”

8. Technology Solutions Reordering/EDI Inventory Management
Company Stores
Digital Art Storage
Web to Print Solutions
“We can create a convenient, cost-effective online company store that’s open 24 hours a day, 7 days a week and is perfect for your organization. Remove the worry and excess inventory from your company store platform by allowing us to develop a custom store that’s branded for you, your customers and your employees.”
“The creation of e-marketing programs provides you with the opportunity to conduct integrated, multi-touch, cost-effective marketing campaigns that are easy to maintain and monitor. Allow the creativity of marketing to join forces with the advancements of technology in the implementation of branding techniques that get the job done.”

9. Proforma Products & Services
Printing
• Statement Processing • Direct Mail
• Books • Binders, Tabs & Inserts
• Labels • Magazines
• Stationery • Price Lists
• Forms • Brochures
Promotional Products
• Gifts • Wearables
• Drink ware • Magnets
• Calendars • Incentives, Awards & Recognition
• Golf & Sports • Writing Instruments
• Business Accessories
Distribution Services Solutions
• Warehousing • Inventory Management
• Distribution • Shipping
Technology Solutions
• Company Stores • Reordering/EDI
• Inventory Management • Digital Art Storage
• Web to Print Solutions
“I would like to thank you again for your time today.”
“My goal was to review Proforma’s printing and promotional product offering to increase your profits.”
(Review Product Offering)
“Please allow me a minute to discuss you and your company.”
Printing
“Do you process Statement Billing and are you the person responsible for deciding who supplies this product?” “If not, who?”
2. “Do you process Books and are you the person responsible for deciding who supplies this product?” “If not, who?”
3. “Do you process Labels and are you the person responsible for deciding who supplies ordering this product?” “If not, who?”
4. “Do you process Stationery and are you the person responsible for deciding who supplies this product?” “If not, who?”
5. “Do you process Forms and are you the person responsible for deciding who supplies this product?” “If not, who?”
6. “Do you process Direct Mail and are you the person responsible for deciding who supplies this product?” “If not, who?”
7. “Do you process Binders, Tabs and Inserts and are you the person responsible for deciding who supplies this product?” “If not, who?”
8. “Do you process Magazines and are you the person responsible for deciding who supplies this product?” “If not, who?”
9. “Do you process Price Lists and are you the person responsible for deciding who supplies this product?” “If not, who?”
10. “Do you process Brochures and are you the person responsible for deciding who supplies this product?” “If not, who?”
Promotional Products
“Do you provide Gifts and are you the person responsible for deciding who supplies this product?” “If not, who?”
“Do you provide Drinkware Items and are you the person responsible for deciding who supplies this product?” “If not, who?”
“Do you provide Calendars and are you the person responsible for deciding who supplies this product?” “If not, who?”
“Do you provide Golf and Sports Items and are you the person responsible for deciding who supplies this product?” “If not, who?”
“Do you provide Wearables and are you the person responsible for deciding who supplies this product?” “If not, who?”
“Do you provide Magnets and are you the person responsible for deciding who supplies this product?” “If not, who?”
“Do you provide Incentives, Awards & Recognition and are you the person responsible for deciding who supplies this product?” “If not, who?”
“Do you provide Writing Instruments and are you the person responsible for deciding who supplies this product?” “If not, who?”
Distribution Services Solutions
“Do you require Warehousing and Distribution Services and are you the person responsible for deciding who supplies this service?” “If not, who?”
“Do you require Inventory Management Services and are you the person responsible for deciding who supplies this service?” “If not, who?”
“Do you require Shipping Services and are you the person responsible for deciding who supplies this service?” “If not, who?”
Technology Solutions
“Do you require Company Store technology and are you the person responsible for deciding who supplies this service?” “If not, who?”
“Do you require Inventory Management technology and are you the person responsible for deciding who supplies this service?” “If not, who?”
“Do you require Web to Print Solutions and are you the person responsible for deciding who supplies this service?” “If not, who?”
“Do you require EDI Solutions and are you the person responsible for deciding who supplies this service?” “If not, who?”
“Do you require Digital Art Storage and are you the person responsible for deciding who supplies this service?” “If not, who?”

10. At Proforma we make your Printing & Promotions more profitable
At Proforma we make your Printing & Promotions more profitable. What Print or Promotional project are you working on now that I can help you with?
“At Proforma we make Printing and Promotions more profitable.”
(Several additional probing questions to encourage additional dialogue):
“What projects does (company name) have coming up next?”
In of the areas we just reviewed do you feel is the biggest opportunity for profit improvement?”
“How do you feel I can bring value to (prospect company name)?”
(Make sure you create a reason to come back before leaving the prospect!)
(PROSPOECT IS QUALIFIED BUT HAS NOTHING CURRENTLY TO WORK ON TO PROVIDE REASON TO GET BACK IN THE DOOR - GO TO NEXT SLIDE)

11. Proforma Successful Promotions Magazine Bright Ideas Success Stories
“From time to time at Proforma we publish Successful Promotions Magazine and Success Stories. If from time to time I find something that will benefit your company may I stop by and drop them off?”