1. A Marketing Technology Supplier
TEEC What are we?
A Marketing Technology Supplier
Lets Examine the customer cycle and see where we can help
TEEC Company Confidential Call

2. TEEC Company Confidential Call 01189880237
Marketing and Selling Cycle
Composition of media containing the assets
Buying of collateral
Creation of assets
Buying of media space
Marketing idea
Delivery of message
LEAD GENERATION
Cross Sell and Up Sell
Record Profile Information
Customer
Corporate
Convert sales lead
Logistics
Securing sales
Delivery of goods
Stock & warehousing
Formal purchase order
Production order
TEEC Company Confidential Call

3. Where can we help in the customer cycle?
LEAD GENERATION
Linking the Enterprise
Marketing Automation
Technologies
HERE with Marketing Solutions
HERE by linking
Marketing systems to
The rest of the companies systems
Corporate
Customer
and HERE by giving Marketing
a real time view of all activities
aimed at customers
(both internal and external)
CRM/SRA/ERP
Technologies
TEEC Company Confidential Call

4. TEEC Company Confidential Call 01189880237
Who are we?
Team since 2001
Specialist in Marketing Technology (including)
Campaign Management,
Single channel single step campaigns
Multi channel multi step campaigns
, SMS, Print, Fax
Digital Asset Management (DAM)
On Demand (£29 per person per month)
Active DAM
Middleware for integration with existing solutions
Marketing Operations Management
Budgeting, Artwork creation, Planning, Management, Execution
Specialists in integration of the above with SFA & CRM
MRM Marketing Resource Management
MOM Marketing Operations Management
TEEC Company Confidential Call

5. What do we do? Provide Technology Solutions to help with
TEEC Company Confidential Call

6. Understanding Your needs
What solutions do you already have?
Where are your current pain points?
How much are the pain points costing you?
In time
In staff turnover
In creativity
What else would you like to offer your clients?
How can you deepen the relationship with existing clients?
TEEC Company Confidential Call

7. TEEC Company Confidential Call 01189880237
Executive summary
TEEC offers integrated platforms that can be adapted to meet your exact needs now and grow with your business.
By using flexible solutions
By using separate suppliers
End result is to help you to achieve TR1P™
Targeted, Relevant, 1to1, Personalised communications across all campaign types and all channels
We have worked with Large & Small B2C and B2B clients already
Alamo, Guy Salmon, National, FPD Savills, ICM Computer Group, Applied Biosystems,, Norwich Union, Cadburys, CSU TBWAGGT, Marks & Spencer, Prudential, Betfair and many more
TEEC Company Confidential Call

8. TEEC Company Confidential Call 01189880237
TR1P™ means
T – Target using the correct channel
R – Relevant to the contact. Initial paragraphs of any communication should have information of relevance to the company or person being targeted
1 – One to One communications. Using the history built into previous communication to build a better rapport with your customers
P – Personalised. Meaning address to an individual wherever possible, correctly
TEEC Company Confidential Call

9. TEEC Company Confidential Call 01189880237
3 Core Technologies
Campaign Management (Pivotal MarketFirst)
Marketing Operations Management (Assetlink)
Active Digital Asset Management (ADAM)
TEEC Company Confidential Call

10. Pivotal MarketFirst Brief Overview Campaign Management
TEEC Company Confidential Call

11. TEEC Company Confidential Call 01189880237
Campaign Management
Pivotal MarketFirst provides a platform for
Campaign Design
Campaign Scheduling
Campaign Execution
By , print, fax as standard
with simple integration to SMS/3G providers
Campaign Reporting
Contact profiling
Able to use any profile at any time as part of a real-time campaign
Best Practice storage
Easy Brand Management
Offers further integration with Pivotal CRM/SFA tools via pre configured xml bridge
TEEC Company Confidential Call

12. Campaign orientated Multi Channel solution
PROACTIVE
REACTIVE 3G
SMS
WEB
TV/Radio
FAX
PRINT
Bi Directional
Omni Directional
Database
Telemarketing
/web
Customer
Service
Direct
Sales Team
Partner
Channels
TEEC Company Confidential Call

13. Assetlink Brief Overview Marketing Operations Management
TEEC Company Confidential Call

14. Marketing Operations Management (MOM)
MOM is all about getting you to the point of being able to execute campaigns
It does this buy
Helping you create and manage marketing budgets
Adapting the creative process to give clear sign off at each stage
Storing the resulting assets
Sharing the resulting assets with everyone who needs it for a campaign with the appropriate guidelines for use
Helping Manage brand use across all marketing activities
Assetlink is one of the only products with all the elements required to do this in a single solution.
TEEC Company Confidential Call

15. Typical Corporate Creative Processes
PHASE I
Internal Organisation
of inhouse Creative Process
Agency Interaction
(Approvals)
Layout
Approved
PHASE II
Agency Interaction
(Approvals)
Artwork
Creation Process
Artwork
Approved
PHASE III
Agency Interaction
(Portal)
Artwork Organisation
TEEC Company Confidential Call

16. Assetlink MOM Solution
Client Forums
Brand Guidelines
Personalisation
Portal
Organise Content
Search & Retrieve
Access Control
DAM
Timesheets
Material Chargeback
Invoicing
Billing
Assetlink
MOM
Approvals
Automated Timelines
Status Reports
Workflow
WebDAV Integration
Transparent Access
Compound Doc.
Authoring
TEEC Company Confidential Call

17. Assetlink MOM Marketing Portal
Take Client Communication to New Level !
Publish campaign / program calendar
Client discussion forums
Publish brand guidelines
Push personalised content
Build analytics dashboard
TEEC Company Confidential Call

18. Assetlink MOM Digital Asset Management
Improve Content Reuse and Repurposing !
Organise content
Associate client-specific business info
Control Access
Easy search and retrieval
Render on the fly
based distribution
TEEC Company Confidential Call

19. Assetlink MOM Authoring Integration
Improve Creative Team Productivity !
Access assets from Quark, InDesign, Photoshop, Dreamweaver and various other authoring tools
Supports WebDAV, FTP & File Sharing Services
Works on Mac and Windows
Automatically catalogue linked images
Create multi-page thumbnails
Authoring Integration
WebDAV
FTP
File Sharing
AL MOM Repository
Based on Documentum Content Management System
TEEC Company Confidential Call

20. Assetlink MOM Workflow
Improve Creative Team Productivity !
Easily configure client-specific processes
Automate timeline generation
Online review and approval of PDF, Word and Excel documents
Automate status reporting
TEEC Company Confidential Call

21. TEEC Company Confidential Call 01189880237
Assetlink MOM Billing
Improve Billing Accuracy !
Track and manage timesheets
Track and manage material charge backs
Generate Bills
Integrate with MIS / Financial System
TEEC Company Confidential Call

22. ADAM Brief Overview Digital Asset Management
TEEC Company Confidential Call

23. ADAM business proposal
ADAM is a middleware toolbox, with state of the art applications out-of-the-box as well as a developers toolkit
ADAM is the perfect development framework to build your media supply chain project on
ADAM helps our customers to get the message faster and more cost efficiently to their customers
ADAM enhances your digital supply chain :
Organizes your digital assets
Shortens cycle time in lay out & prepress
Reduces FTE-cost in product management and catalogue creation
Brings ‘virtual’ business processes under real control
Gives a tool to control ‘corporate identity’
TEEC Company Confidential Call

24. TEEC Company Confidential Call 01189880237
Unique Selling Points
flexibility and level of productisation: the ADAM development framework is based on a generic API allowing you to use a generic toolbox
From SME-solution to endless scalability for enterprise management: ADAM is the only non-boundary system on the market. No limits on records, meta-data, users, database, languages,…
integration with standard front ends (MS Office, Adobe Creative Suite) and back-ends (ERP like Baan, SAP, JD Edwards)
use of standard technology based on MS platforms to offer the best price/performance ratio (check out
TEEC Company Confidential Call

25. How we understand the market facing business reality
TEEC Company Confidential Call

26. Business reality for the printing sector
Squeezed on pricing of printed collateral
Enhanced competition by Eastern European market and China
Customers expect:
Services on their digital assets
Integrated workflow management with cooperates and agencies
Printers are setting up “salesforce.com” based on service models on DAM
Adobe InDesign is the preferred technology partner because of the momentum gain in the market
TEEC Company Confidential Call

27. Business reality for the publishing sector
DAM-technology is coming into a second wave: focus on scalable and customizable systems, integrated in the editorial workflow
Archiving and retrieving an asset is the core, the quality of DAM is defined by:
The possibility to integrate with front-ends (editorial systems, lay-out, etc…)
The set of tools to retrieve pictures (e.g. thesaurus functionality, etc…)
Control of copyrights on assets and the cost of it
The possibility to revert post calculation to pre-calculation in editorial publishing
Adobe InDesign is rapidly gaining momentum so is the preferred technology partner
TEEC Company Confidential Call

28. Our customer segmentation
TEEC Company Confidential Call

29. TEEC Company Confidential Call 01189880237
ADAM basics
TEEC Company Confidential Call

30. TEEC Company Confidential Call 01189880237
ADAM Basics
AdamRecord
No limits on number of files in one record
File 1
Pointer to HR
File 2
Pointer to HR
File 3
Pointer to HR
File n
Classifications
No limits on number of classes used nor on width or depth, and multi-language
Metadata
No limits on number attributes. Scope: global, class dependant, floating. Types: string, date, num, query label attribute + query choice lists + link-attribute
TEEC Company Confidential Call

31. ADAM Basics (relations)
File to file link used to keep track of used files in container-files (PDF, Quark, InDesign,...)
Link-attribute: Allows linking between adam-records one-to-one, many-to-many,...
Used frequently to store relations such as accessories, spare-parts, cross-selling, up-selling,...
TEEC Company Confidential Call

32. The environment we work in
Scanner
CMYK Prints
Web, monitor
How it started!
Digital camera
Today!
Today/Tomorrow!
Plotter CD
Printer
Wire service
New transparency
Image file
Image file
Database
Database
TEEC Company Confidential Call

33. TEEC Company Confidential Call 01189880237
Consequences:
40% of all files in a ”system” are duplicates
20% of all files can be re-used without modifications
30% of all files can be re-used with minor modifications
80 times per week the person laying out the design, spends time in searching...
3 hours per week per person is wasted on file administration
3.5 hours per week per person is wasted on transferring files
These numbers come from the GISTICS Media Asset Management Report dated
TEEC Company Confidential Call

34. TEEC Company Confidential Call 01189880237
The solution
Mobile
WEB/ e-business
Scanner
High End
Prints
Digital camera
PowerPoint CD
Low End
Plotter
Wire image
Local Color-printer
New physical originals
TP System
ADAM creates order out of this chaos. It provides a suite of components that lets you create your own multi-media database to share your assets on your internal network and on the Internet. The ADAM-solution allows for archiving all kinds of digital assets including pictures, video, sounds, text, fonts, Illustrations, QuarkXpress & InDesign pages and many others.
For those documents the system recognizes, it will create automatically a thumbnail and a preview. This way, you get different versions of the same asset, which are ready for re-use in different applications such as print, office, presentations, web, …
For those types of assets, where the system cannot automatically generate a graphic representation (such as fonts and sounds for instance), it allows for using a default thumbnail for each of those types of assets. This way they become easily recognizable for the users.
Our Media Management Tools manage your media and content, automate the security, indexing (even the content of all files), ordering, transformation and export in any format you wish. Re-use your content regardless the platform or file format.
The ADAM database has several search processes. The typical ‘tree’ search where you intuitively walk through the directory structure to find your asset.
Database
Image file
Image file
ERP
Database
TEEC Company Confidential Call

35. TEEC Company Confidential Call 01189880237
The solution
Mobile
WEB/ e-business
Scanner
High End
Prints
Independent from:
Digital camera
PowerPoint CD
Low End
Operating system
Format
Online or offline
Plotter
Wire image
Local Color-printer
New physical originals
TP System
Database
Image file
Image file
ERP
Database
TEEC Company Confidential Call

36. Adam Offers many things
Media Services
Asset Management (Mosaic and list results), Keyword searches across all content type, Local language versions, where used functions, basketing function, output to standard media, CD ROM, FTP, Direct download for both mac and pc
Product Data Management
Special attributes, no limits on meta data or no of attributes, integration with ERP
Page Building
Automatic document creation (.pdf on the fly)
Collateral Roll Out
Online document corrections/translations, Automatic Catalogue Creation
Thesaurus Functionality
Productivity tools
MS Office Integration (connector)
Sharepoint Integration
Production client
RSS feeds
Copyright management and DRM (digital right management)
Adobe InDesign Integration
Online Proofing with Kodak RTI (integration with Real Time Image)
Status , sending to remote proofing device, overview of comments and approval, deadline setting
MIS (workflows and Dashboards)
Workflow via attributes (keeing history)
Track and Trace via web, follow up activity
An SDK kit (for customisation)
TEEC Company Confidential Call

37. ADAM Customer base extract
FT 500
TEEC Company Confidential Call