1. Metrics: Facebook Insights and Advertising Keri Ungemah Strategic Design Management Office of Public Affairs

2. Facebook at UT Know Social Media Directory ◦ 153 Facebook Accounts ◦ 819,604 Total Fans Official UT Facebook Page ◦ 214,188 Fans  As of January 31, 2011

3. Official UT Facebook Page

4. Impressions

5. Feedback

6. Facebook Insights

7. http://www.facebook.com/insights/

8. Insights: Date Range

10. Insights: Export

12. Insights: Users

14. Demographics

15. Activity: Pageviews & Media

16. Insights: Interactions

18. Facebook: Ads

20. Step #1- Ad Content

21. Step #2 - Targeting

22. Step #2a – Advanced Targeting

23. Step #3 – Pricing & Scheduling

24. Pricing – CPC vs. CPM Cost Per Click (CPC) ◦ Amount you are willing to pay each time a user clicks on your ad  Call to action (fans, registrations, sales, etc.) Cost Per Thousand Impressions (CPM) ◦ How much you are willing to pay for 1000 impressions (views) of your ad  Awareness

25. Step #4 – Review Ad

26. Add Your Facebook Page Know Social Media Directory: ◦ http://www.utexas.edu/know/suggest/