1. Clay Bavor Group Product Manager, Mobile Ads Selling Across All Screens

2. Google Confidential and Proprietary [Angry Birds bike store photo]

3. Google Confidential and Proprietary [Angry Birds bike store photo]

4. Google Confidential and Proprietary AdMob Network: Unique Devices

5. Google Confidential and Proprietary First 3 Quarters Cumulative Unit Shipments Source: Apple, via Mary Meeker 2M 4M 15M

6. Google Confidential and Proprietary March 2011 U.S. Smartphone Share

7. Google Confidential and Proprietary AdMob Network: Sites and Apps

8. Google Confidential and Proprietary Mobile is looking a lot like desktop…

9. Google Confidential and Proprietary Mobile is looking a lot like desktop…

10. Direct Sales

11. Google Confidential and Proprietary Mobile is built right into the new DFP. = DFP Mobile

12. Google Confidential and Proprietary Let me show you…

13. Google Confidential and Proprietary Device, sub-model OS version WiFi, 3G, EDGE Capability e.g. touch screen New Ways to Target

14. Google Confidential and Proprietary Hyper-local Targeting

15. Google Confidential and Proprietary

16. One SDK. Three platforms. Web and apps.

17. Google Confidential and Proprietary Available in June. (But talk to your account director today about early access.)

18. Indirect Sales

19. Google Confidential and Proprietary Backfill from the largest mobile ad network.

20. Google Confidential and Proprietary Third-party Network API

21. Google Confidential and Proprietary +

22. Rich Media

23. Google Confidential and Proprietary

24. Mobile Rich Media. Direct. HTML5

25. Google Confidential and Proprietary

26. Why we need standards... = work

27. Google Confidential and Proprietary

28. Thank you!

29. Google Confidential and Proprietary

30. Which one’s the App?