1. MODULE 18: DESIGN 2

2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements are grouped around the dominant.

3. STEP ONE | Begin by establishing the margins and column guides. An 18-column grid is used.

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5. STEP TWO | Following the column grid, the dominant photo is the first element placed on the spread.

6. STEP THREE | The dominant photo guides the placement of an eyeline running horizontally across the spread.

7. STEP FOUR | The dominant photo strategically guides the eye into the headline and story module.

8. STEP FIVE | Secondary photos are placed around the dominant, maintaining the eyeline and following the column grid.

9. STEP SIX | Captions are placed within the column grid and to the outside rather than between the photos.

10. FINAL RESULTS | Guides, margins, eyeline and column grid disappear leaving effectively-organized content.

11. Space is very powerful. Planned space organizes the content. Unplanned white space weakens the design.

12. STANDARD SPACING | Default, one-pica spacing is used consistently between many of the content elements. STANDARD SPACING

13. EXPANDED SPACING | By leaving a column grid empty, a rail is created. The secondary headline bridges the rail. EXPANDED SPACING

14. TIGHT SPACING | Generally 1 to 6 points used to package photos and other elements that belong together. TIGHT SPACING

15. LEVELS OF SPACING | Vertical and horizontal rails of expanded spacing, tight spacing and standard spacing.

16. A template is an electronic prototype of the design. Templates promote consistent story and caption sizes. Templates establish consistent use of graphics.

17. SIMILAR YET DIFFERENT | Templates promote unity and variety while building each design around the content.

20. MODULE 18: DESIGN 2