1. TEST ON RESEARCH & SEGMENTATION
What is a market segment?
Why is it important to satisfy a customers needs?
If you had to present a graph/chart on the colour of peoples hair, and the categories were Blonde/Brunette/Red, which type of graph would you choose? And why?
What is the difference between desk and field research?
Why is Primary research better than Secondary research?
What information does a business want to find out when doing market research?
Into what groups would a Make-up seller, I.E 17 or Rimmel, segment their customers?

2. THE MARKETING MIX
The marketing mix is the mix of resources that a business uses to try to get potential customers to buy their products

3. THE MARKETING MIX KNOW THE FOUR P’S OF THE MARKETING MIX.
ANALYSE WHY BUSINESSES NEED TO USE ALL OF THE FOUR P’s WHEN IN BUSINESS
EVALUATE WHY DIFFERENT BUSINESSES NEED DIFFERENT MIXES OF THE FOUR P’s TO ACHIEVE THEIR GOALS

4. WHAT ARE THE FOUR P’s OF THE MARKETING MIX
PRODUCT
What is actually being sold. (Nike, trainers. Apple, I-Pod)
PRICE
How much the product costs. (Nike trainers £70)
PROMOTION
How the business tells you what it is selling. (t.v. adverts)
PLACE
Where the product is available and how the business gets it to the customer. (outlets, Debenhams)

5. FOUR P’S EXERCISE £9.99 Deliveries to shop BOGOF KETTLE Product
Promotion
Place
Price

6. PRODUCT What is it that the customer gets?
Product does not have to be a thing it may be a service. A mechanic is selling the product which is to fix your car

7. PRICE How much a business can charge for a product.
How much potential customers are willing to pay.

8. PROMOTION
ADVERTS
LEAFLETS
SPECIAL OFFERS
SPONSORSHIP
DEMONSTRATIONS

9. PLACE
Where people can buy the product
Channels of distribution

10. FOUR P’S EXERCISE A car park hairdresser Cueing in line Sponsorship
Product
Promotion
Place
Price

11. THE MARKETING MIX: COURSEWORK
The marketing mix will be the main focus of your coursework next term.
You will need to explain how a company uses the four P’s to make the business a success.
What mix of resources does the FOPP music store in the city centre use?

12. DO WE NOW KNOW: THE FOUR P’S OF THE MARKETING MIX.
WHY BUSINESSES NEED TO USE ALL OF THE FOUR P’s WHEN IN BUSINESS
WHY DIFFERENT BUSINESSES NEED DIFFERENT MIXES OF THE FOUR P’s TO ACHIEVE THEIR GOALS