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Low Cost Airlines influence on ASEAN Aviation Industry By: Faisal Shahim
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ASEAN Established on August 8th, 1967 in Bangkok Economic growth, social progress and cultural advancement Mutual respect AFTA FAEEC Growing region Important Strategic Region
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THE REGION AUSTRALIA
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ECONOMIC DATA
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BIG PLAYERS of ASEAN SINGAPORE GDP growth: 2.7% GDP: US$ 270.02 billion (2011 estimate)(PPP: $327.557 billion ) Inflation: 3.5% Population: 5.37 million GDP per head: $60,900 MALAYSIA GDP growth: 4.4% GDP: $292 billion (2011 estimate) (PPP: $473bn) Inflation: 2.6% Population: 29.0m GDP per head: $10,050
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MAJOR ASEAN AVIATIONS MARKETS
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ASEAN AIRLINES Indonesia: 1) Air Asia Indonesia 2) Lion Air 3) Mandala Airlines 4) Citilink Singapore: 1) Jetstar Asia Airways 2) Scoot Airlines 3) Tiger Airways Thailand: 1) Nok Air 2) Bangkok Airways 3) Thai AirAsia 4) Solar Air Vietnam: 1) Jetstar Pacific 2) Viet Jet Air 3) Air Mekong Malaysia: 1) AirAsia 2) AirAsia X 3) FireFly 4) Maswings
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FINANCIAL PERFORMANCE
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TIGER AIRWAYS ROUTES
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JETSTAR ASIA
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Achievement & awards Achievement & awards 'Best Brand Experience for Low Cost Carrier' by Ad Asia Magazine 'Best Low Cost Airline, Southeast Asia & Asia (2006 & 2008)' -Skytrax Award 'Top 10 Airlines by Passenger Carriage (2006 & 2007)' -Changi Airline Award from the Civil Aviation Authority of Singapore (CAAS) 'Best Asian Low-Cost Carrier (2006 & 2007)' -as well as TTG Travel Awards
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JETSTAR ROUTES
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Fleet
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FINANCIAL & OPERATING PERFORMANCE In US$ (Millions)20072008200920102011 INCOME STATEMENT Revenue359945.9102712951474 Net total expenses2871068727.89451092 EBIT71.8(115)300350381.3 Share of results of jointly- controlled entities ----12 Share of results of associates----(6) Profit before taxation90.8(284.9)66.8360255 Taxation48.5122.9(38)(12.45)(72.86) Net profit139.6(162.6)166348181.96
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ROUTES
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SWOT ANALYSIS Strengths Low Cost Expansion/ Customer Service One kind of fleet Booking Sites Weakness No proper maintenance / Maintenance facility Too Much Delays Accidents, Incidents and Fatalities Opportunities Growing Middle Class Merge or Collaboration Open Skies Policy Threats Government Intervention/ Corruption High Fuel Prices Certain Charges like Landing fees, security fees, etc
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CONCLUSIONS Huge Population Growing Middle Class Tourist Areas Sustainability
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ADS
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QUESTIONS
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REFERENCES AirAsia Bhd. (n.d.). About Us. Retrieved March 18, 2013, from Air Asia : http://www.airasia.com/ot/en/home.page AirAsia Bhd. (n.d.). Financial Statements for airasia bhd (AIRA). Retrieved March 17, 2013, from Bloomberg Business Week : http://investing.businessweek.com/research/stocks/financials/financials.asp?ticker=AIRA:MK Bahari, B. (2013, March 04). Jetstar Asia looks to boost footprint in Malaysia. Retrieved March 17, 2013, from Business Times: http://www.btimes.com.my/Current_News/BTIMES/articles/JETSTAR/Article/index_html Bhasin, B. (2011). Doing Business in the Asean Countries. New York, NY: Business Expert Press. Chui, J. N. (2013, January 25). Asian Airlines Slash Fares to Woo Premium Fliers. Retrieved March 17, 2013, from The Wall Street Journal: http://online.wsj.com/article/SB10001424127887323539804578263132805534080.html Daga, A. (2013, January 2). Southeast Asian airlines risk margins with expansion spree. Retrieved March 17, 2013, from Reuters: http://www.reuters.com/article/2013/01/22/us-southeastasia-airlines-idUSBRE90L09S20130122 Gangopadhay, A. (2013, February 20). Malaysia's Economy Expands in Fourth Quarter. Retrieved March 18, 2013, from The Wall Street Journal : http://online.wsj.com/article/SB10001424127887323549204578315583755697530.html Haacke, J. (2009). ASEAN's Diplomatic and Security Culture: Origins, Development and Prospects. Routledge; 1 edition (May 16, 2009). JetStar Asia. (n.d.). Our Company. Retrieved March 17, 2013, from Jetstar Asia : http://www.jetstar.com/sg/en/home Jones, L. (2012). ASEAN, Sovereignty and Intervention in Southeast Asia (Critical Studies of the Asia-Pacific). New York : Palgrave Macmillan (January 17, 2012). Lee, Y. Y. (2011). ASEAN Matters!: Reflecting on the Association of Southeast Asian Nations. Singapore : World Scientific Publishing Company (April 26, 2011). Raghuvanshi, G. (2013, February 5). Asian Budget Airlines Broaden Revenue Streams. Retrieved March 17, 2013, from Wall Street Journal: http://online.wsj.com/article/SB10001424127887324445904578285472409973906.html Singapore Department of Statistics. (2013, January 2). Singapore Department of Statistics. Retrieved March 17, 2013, from Ministry of Trade and Industry Statistics : http://www.singstat.gov.sg/news/press_releases/advgdp4q2012.pdf Tajuddin, A. (2012). Malaysia in the World Economy (1824-2011): Capitalism, Ethnic Divisions, and "Managed" Democracy. Lanham, MD: : Lexington Books (June 14, 2012). The Economist. (2011). The world in figures: Countries: Malaysia. The World in 2012. Tiger Airways. About Us. Retrieved March 18, 2013, from Tiger Airways : http://www.tigerairways.com/au/en/about_us.php WorldBank. GDP (current US$). Retrieved March 18, 2013, from The World Bank : http://data.worldbank.org/indicator/NY.GDP.MKTP.CD/countries/SG-MY-TH-BN?display=graph
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