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Communicating in a World of Diversity
Copyright © 2010 Pearson Education International
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Learning Objectives Discuss the challenges and opportunities of intercultural communication Define culture and explain how it is learned Define ethnocentrism and stereotyping, then give three suggestions for overcoming these limiting mindsets Copyright © 2010 Pearson Education International
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Learning Objectives Explain the importance of recognizing cultural variations and list eight categories of cultural differences Identify the steps you can take to improve your intercultural communication skills List seven methods for writing clearly in multi-language business environments Copyright © 2010 Pearson Education International
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Communication in a Diverse World
The concept of diversity Individual characteristics Individual experiences Intercultural communication Cultural backgrounds Cultural differences Copyright © 2010 Pearson Education International
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Opportunities in a Global Marketplace
New customers New labor sources New job possibilities Copyright © 2010 Pearson Education International
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Advantages of a Diverse Workforce
Connect with customers Expand talent pool Copyright © 2010 Pearson Education International
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Challenges of Intercultural Communication
Motivating employees Communicating with employees Promoting harmony and cooperation Copyright © 2010 Pearson Education International
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Enhancing Sensitivity to Culture and Diversity
Understanding the concept of culture Overcoming ethnocentrism and stereotyping Accepting variations in a diverse world Adapting to other business cultures Adapting to U.S. business culture Copyright © 2010 Pearson Education International
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The Concept of Culture Shared system Priorities Behaviors Rules
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Characteristics of Cultures
Cultural assumptions Automatic Coherent Complete Copyright © 2010 Pearson Education International
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Negative Cultural Attitudes
Ethnocentrism Xenophobia Stereotyping Copyright © 2010 Pearson Education International
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What Is Cultural Pluralism?
Accepting multiple cultures Avoiding assumptions Avoiding judgments Acknowledging distinctions Copyright © 2010 Pearson Education International
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Recognizing Variations in a Diverse World
Contextual Legal and ethical Social Nonverbal Age Gender Religion Ability Copyright © 2010 Pearson Education International
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Cultural Context Decision making practices Problem solving techniques
Negotiating styles Copyright © 2010 Pearson Education International
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Legal and Ethical Behavior
Seek common ground Withhold judgment Send honest messages Respect differences Copyright © 2010 Pearson Education International
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Social Behavior Differences
Work and success Roles and status Use of manners Concepts of time Future orientation Openness and inclusiveness Copyright © 2010 Pearson Education International
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Nonverbal Differences
Greetings and touching Personal space Facial expressions Eye contact Posture Formality Copyright © 2010 Pearson Education International
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Differences in Age Youth-oriented Senior-oriented Multi-generational
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Gender Differences Existing workplace cultures Communication styles
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Religious Differences
Personal beliefs Workplace issues Copyright © 2010 Pearson Education International
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Ability Differences Assistive technologies Customers Colleagues
Employees Copyright © 2010 Pearson Education International
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Adapt to Other Cultures
Acknowledge your biases Ignore the “Golden Rule” Be tolerant, respectful, and flexible Practice patience and keep a sense of humor Copyright © 2010 Pearson Education International
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U.S. Business Culture Individualism Equality
Privacy and personal space Time and schedules Religious beliefs Communication styles Copyright © 2010 Pearson Education International
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Improving Intercultural Communication
Study other cultures and languages Respect communication styles Speak and write clearly Listen carefully to others Use interpreters or translators Help others adapt to your culture Copyright © 2010 Pearson Education International
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Studying Other Cultures
Social customs Clothing and food Political patterns Religion and social beliefs Economics and business Ethics, values, and laws Copyright © 2010 Pearson Education International
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Learning Languages Facilitate communication
Promote business relationships Copyright © 2010 Pearson Education International
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Respecting Communication Preferences
Degree of formality Level of directness Writing or speaking Copyright © 2010 Pearson Education International
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Writing Clearly Clear Language Transitional Elements Numbers and Dates
Humor and Culture Conciseness International Addresses Slang, Jargon, or Idioms Audience Expectations Copyright © 2010 Pearson Education International
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Speaking and Listening
Intercultural conversations Speaking with others Listening to others Copyright © 2010 Pearson Education International
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Translators or Interpreters
Human beings Interpretation, cultural context, non-verbal cues Computers Translation, words and phrases, gist of the message Copyright © 2010 Pearson Education International
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Helping Others Adapt Business communication Offer useful advice
Simplify the process Copyright © 2010 Pearson Education International
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