1. By: Kyle Hardwick and Rodney Green

2.  Launched September, 2009  Run out of Los Angeles  Employs 22 people  Has run over 20,000 endorsements for 150 brands  Raised over $6 million in venture capital  Use celebrity endorsement in social media  Over 5,000 celebrities Over 5,000 celebrities

3.  Ad.ly pioneering “micro-endorsing”  Matches product with best fit celebrity endorser  Celebrity paid per tweet  Goal is to drive consumers traffic to brands website

4.  Do you think this is an effective way to interact with consumers and drive them to specific websites?

5.  Yes because…  Twitter currently has 190 million users  Allows you to reach a community of people with a common interest  Users choose which celebrities to follow and this dictates which advertisements they are exposed to  People respect the opinions of the celebrities they like

6.  What are some problems that you foresee with micro-endorsement?

7.  Choosing the wrong celebrity to endorse your product Choosing the wrong celebrity to endorse your product  Message getting lost in the clutter  Over 50 million tweets per day in 2010

8.  Breaking through clutter  Self-image congruence model: we choose products when attributes matches the self  Sex typed traits & matching celebrities with products  Market segmentation

9.  http://ad.ly/ http://ad.ly/  http://www.businessweek.com/magazine/co ntent/11_03/b4211032107717.htm http://www.businessweek.com/magazine/co ntent/11_03/b4211032107717.htm  http://www.time.com/time/specials/package s/article/0,28804,1901188_1901207_1901196,00. html http://www.time.com/time/specials/package s/article/0,28804,1901188_1901207_1901196,00. html