1. Advertising

2. Purpose of advertising Why do companies advertise? Do advertisers always tell the truth? Examples???

3. Advertising Media TV commercials Radio commercials Magazine ads Newspaper ads BillboardsInternet

4. Points to Make The purpose of advertising is to sell products. Many advertisers do not just give facts, but may exaggerate the claims of their product in our to persuade people to buy their product. On occasions, some advertisers may even be deliberately deceptive

5. What is the target group? What is the stated message? What is the implied message?

6. Advertising Techniques Celebrity Endorsement

7. Advertising Techniques VoiceofAuthority

8. Comparison Tests

9. Advertising Techniques Scientific Evidence (in combination with celebrity endorsement)

10. Advertising Techniques Demonstrations Charmin vs. Other tolet tissue Charmin vs. Other tolet tissue

11. Advertising Techniques Bandwagon Appeal Gap

12. Advertising Techniques Romance/Sex Appeal

13. Advertising Techniques Maturity/Sophistication Appeal

14. Advertising Techniques Fun/Relaxation Appeal

15. Advertising Techniques Popularity Appeal Introducing New Smirnoff Iced Cake and Kissed Caramel Flavored Vodkas - YouTube Introducing New Smirnoff Iced Cake and Kissed Caramel Flavored Vodkas - YouTube

16. Advertising Techniques The Deal Appeal KFC

18. Advertising Techniques Celebrity appealVoice of authority Scientific evidenceComparison tests Scientific evidenceComparison tests DemonstrationsBandwagon appeal DemonstrationsBandwagon appeal Romance/sex appealMaturity appeal Romance/sex appealMaturity appeal Popularity appealFun/relaxation appeal Popularity appealFun/relaxation appeal Deal appeal Deal appeal