1. Breast cancer (wear it pink) Abdulrahman MOHAMMED Abdullah Esmaeil

2. Outline  Definition of breast cancer & wear it pink  History of the campaign  Strength & weakness of the camping  Opportunity arisen from the campaign ?  Conclusion

3. Esxamples of the camapaign

4. DEFINATIONS  BREAST CANCER.  IMPORTANCE OF THE CAMPAIGN IN GENRAL  “ WEAR IT PINK “

5. HISTROY OF THE CAMPAIGN  1- The brief information about history of the campaign  2- the pink ribbon become a symbol in 1992  3- “ wear it pink “ history

7. Strengthens  Increase the awareness of the breast cancer.  Australian government help woman who cannot afford the expensive drug  For 2008, Australia's mortality rate for breast cancer in women was estimated to be lower than the rates for Southern Africa, New Zealand, Western Africa, Northern Europe, Northern Africa, Western Europe and Central and Eastern Europe.

8. Statistics & researchs  1982–1987 and 2006–2010, five-year relative survival increased from 72 per cent to 89.4 per cent in Australian women.  In the period 2006-2010 in Australia, the five-year relative survival from breast cancer for men was 85%.5

9. Weakness & risks  One month per year of awareness is not enough.  Charity not enough to cover all research & cases.  Researches show that in 2020 the Brest cancer will increase to 17,210 cases in Australia.

10. the risk of developing breast cancer increases with age: 2010 AgeYounger 50 50-6970Younger than 85 Rate52.524.60.18.1

11. Opportunities arisen from the campaign  Multi donation methods.  Nursery, primary and secondary schools joined forces and paid £2 to wear it pink in 2013  Make women focus on yearly check-up for breast cancer.  The money goes to brightest scientific minds, anywhere in the UK and Ireland.

12. Examples

13. Conclusion  The success of the campaign with short period.  Rise the amount of awareness of breast cancer.  International campaign.  Supporting the campaign.

14. Reference list  A Brief History of Breast http://www.maurerfoundation.org/a-brief-history-of-breast-cancer/ Australian government, cancer Australia http://canceraustralia.gov.au/ Pink ribbon day 2014 http://pinkribbon.cancer.org.au/pink-ribbon-day- merchandise?gclid=CNCXqe2z0cECFUMIvAodaoMAKQ Breast campaign http://www.breastcancercampaign.org/ Wear it pink http://www.wearitpink.org/ http://www.urbanhousecallmagazine.com/breast-cancer-awareness/