1. http://www.bized.co.uk Copyright 2006 – Biz/ed Marketing

2. http://www.bized.co.uk Copyright 2006 – Biz/ed Marketing

3. http://www.bized.co.uk Copyright 2006 – Biz/ed Asset-Led

4. http://www.bized.co.uk Copyright 2006 – Biz/ed Asset-Led An asset-led business aims to use the core-competence of a business in developing new products and services Those assets may be human, physical or intangible assets

5. http://www.bized.co.uk Copyright 2006 – Biz/ed Strengths of the Business Physical Assets –Distribution –Manufacturing base –Global reach Intangible Assets –Brand name –Image –Personnel Core Competence – what the business sees itself as being ‘good at’

6. http://www.bized.co.uk Copyright 2006 – Biz/ed Market-Led

7. http://www.bized.co.uk Copyright 2006 – Biz/ed Market-Led A market–led business has its focus purely on the needs of the customer The business is highly responsive to the needs of consumers – it has a focus on market research as a means of identifying those needs

8. http://www.bized.co.uk Copyright 2006 – Biz/ed Market-Led Basic principles: –The customer is king! –Customer service is paramount –Needs of consumers uppermost in new product development –Customer servility – being a ‘slave’ to the customer –Do not contemplate the cost of doing something to meet customer needs, contemplate the cost of not doing it!

9. http://www.bized.co.uk Copyright 2006 – Biz/ed Building Relationships Importance of building relationships to meet customers’ needs and expectations Suppliers – good relationship with suppliers means that goods are available when the consumer needs them and that the business is able to respond flexibly to change Customers – knowing who your customers are, what their needs are and how the market is changing