1. Soft Format 2006

2.  E-commerce is becoming an integral profit source for virtually any business  E-commerce is the fastest growing sales channel  Online sales grew almost 5 times in 5 years  They are estimated to quadruple by 2010  Demand has been answered with hundreds of e-commerce solutions  Which solution should you select? 2000200120022003200420052006 % of e-commerce sales of total U.S. retail sales 20082010 0,6 1,2 1,3 1,6 2,0 2,2 2,6 10 12 E-Commerce Trends

3.  Do you know what you will need in 1 year, 2 years and even 5 years?  Do you want to differentiate yourself from competitors?  How flexible does your solution need to be?  How simple does it need to be to use?  Can you make changes to your business process so that it will work with the solution?  Select the product that fits your company vision in 3-5 years –Don’t let technology manage the company and limit the company growth –Make sure that the solution can be ad- hoc changed to fit the constantly changing business requirements –Is it easy to use? Will you require a technical person to manage it?  Select a company that provides the complete service –No finger-pointing, your partners is responsible for everything –Has a track record of providing innovative value-added services (thinking in and out of box) Making the Right Choice

4.  Turnkey Delivery Everything required is provided to market, sell and ship  Intuitive Anyone can manage the site and back office  Customizable There are no limitations when designing the look and feel of the product and e-store – be unique  Scalable You’ll never grow of your e-commerce– it can grow as your business grows  Configurable Use what modules you require for you business The Right Choice COMMERCIA: PREMIUM E-COMMERCE SOLUTIONS WITH UNIQUE ADVANTAGES

5. Main subsystems

6. Extended Content Management platform; WYSIWYG online editor; Flexible skinning for assuring your unique look and feel; Online role-based file library for documents, images and media; Multilingual and multiple currencies; Seasonal scheduling of the website design; Customizable website structure; Web-based menu and pages management; Search Engine Optimization Tools; Google Analytics Support. Extended Content Management platform; WYSIWYG online editor; Flexible skinning for assuring your unique look and feel; Online role-based file library for documents, images and media; Multilingual and multiple currencies; Seasonal scheduling of the website design; Customizable website structure; Web-based menu and pages management; Search Engine Optimization Tools; Google Analytics Support.  Powerful business intelligence capabilities;  Real-time reporting;  Web-based access to the information;  Easy-to-use reporting templates builder;  Customizable Decision Support System fully integrated with Company online back office;  Ability to export information to MS Word, MS Excel, PDF, HTML, XML for further integration to the external systems.  Powerful business intelligence capabilities;  Real-time reporting;  Web-based access to the information;  Easy-to-use reporting templates builder;  Customizable Decision Support System fully integrated with Company online back office;  Ability to export information to MS Word, MS Excel, PDF, HTML, XML for further integration to the external systems.

7.  Customizable look and feel of your store;  Live inventory tracking;  Role-based and categories-based structure;  User-friendly navigation system;  Public ratings, reviews and comments ability;  Easy-to-use shopping cart;  Up selling Tools (Special, Featured, Who Bought That Also Bought, associated products) and other;  Recurring purchase support,  Online setup of merchant and shipment accounts;  Flexible product structure and custom settings subsystem;  Customizable SKU and measurement units policy.  Customizable look and feel of your store;  Live inventory tracking;  Role-based and categories-based structure;  User-friendly navigation system;  Public ratings, reviews and comments ability;  Easy-to-use shopping cart;  Up selling Tools (Special, Featured, Who Bought That Also Bought, associated products) and other;  Recurring purchase support,  Online setup of merchant and shipment accounts;  Flexible product structure and custom settings subsystem;  Customizable SKU and measurement units policy.  Web-based orders management;  Return Merchandise Authority management;  Phone purchase support;  Role-based access to orders;  Automated recurring orders creation;  Customizable structure of the orders;  Orders statuses, payments and shipments management.  Web-based orders management;  Return Merchandise Authority management;  Phone purchase support;  Role-based access to orders;  Automated recurring orders creation;  Customizable structure of the orders;  Orders statuses, payments and shipments management.

8.  Wishlist management;  Trouble Tickets management;  Support Desk;  Customer Relationships Management;  Notes Management;  Newsletters Management;  Customers Groups Management;  FAQs and Business Materials Management.  Wishlist management;  Trouble Tickets management;  Support Desk;  Customer Relationships Management;  Notes Management;  Newsletters Management;  Customers Groups Management;  FAQs and Business Materials Management.  Customizable billing policy;  Automated invoicing;  Custom formats for invoices (PDF, HTML formats supported);  Online billing periods management;  Set of billing reports;  Online billing units management;  Customizable policy of billing setup;  Automated backorders processing.  Customizable billing policy;  Automated invoicing;  Custom formats for invoices (PDF, HTML formats supported);  Online billing periods management;  Set of billing reports;  Online billing units management;  Customizable policy of billing setup;  Automated backorders processing.  Internal e-mail system;  Web based address book;  SKYPE, MSN, Google Talk, ICQ integration;  Live chat integration capability;  Mass mailing functionality with newsletter template designer;  Blogging capability;  Guest Book and Ratings ability.  Internal e-mail system;  Web based address book;  SKYPE, MSN, Google Talk, ICQ integration;  Live chat integration capability;  Mass mailing functionality with newsletter template designer;  Blogging capability;  Guest Book and Ratings ability.

9.  Real-time payments support;  Online credit cards payments VISA, MAESTRO, MasterCard, American Express, Dining Club;  Over 50 payment gateways supported and flexible to add more when needed;  E-Wallet payments support (PayPal, Google Checkout, interface for adding other e- wallets);  ACH payments support;  Manual payments processing support (cash, checks);  Online transaction history;  Partial payments support.  Real-time payments support;  Online credit cards payments VISA, MAESTRO, MasterCard, American Express, Dining Club;  Over 50 payment gateways supported and flexible to add more when needed;  E-Wallet payments support (PayPal, Google Checkout, interface for adding other e- wallets);  ACH payments support;  Manual payments processing support (cash, checks);  Online transaction history;  Partial payments support.  Manual and automated shipments processing;  Integration with FedEx, DHL, UPS, USPS, shipping interface for further integration;  Configurable set of shipment- related services (packing and handling fixed price, automated estimation of delivery cost and time);  Customizable set of packages for shipments calculation;  Shipments labels and packing slips prints;  Barcode integration capability.  Manual and automated shipments processing;  Integration with FedEx, DHL, UPS, USPS, shipping interface for further integration;  Configurable set of shipment- related services (packing and handling fixed price, automated estimation of delivery cost and time);  Customizable set of packages for shipments calculation;  Shipments labels and packing slips prints;  Barcode integration capability.

10.  Customizable SKU profile;  Online SKU receipts management;  Multiple accounting principles support (LIFO, FIFO, WAC)  Multiple warehouses support;  RMA warehouse support;  Configurable Out-Of-Stock actions;  Minimum quantity achieved notifications;  Ability for barcode integration;  Custom business process implementation capability;  Integration with other systems ability.  Customizable SKU profile;  Online SKU receipts management;  Multiple accounting principles support (LIFO, FIFO, WAC)  Multiple warehouses support;  RMA warehouse support;  Configurable Out-Of-Stock actions;  Minimum quantity achieved notifications;  Ability for barcode integration;  Custom business process implementation capability;  Integration with other systems ability.  Online vendors management;  Online vendor access to manage their SKUs;  Customizable vendor back office;  Advanced vendor-specific reporting;  Real-time notification on warehouse fulfill requirements.  Online vendors management;  Online vendor access to manage their SKUs;  Customizable vendor back office;  Advanced vendor-specific reporting;  Real-time notification on warehouse fulfill requirements.

11.  Business rules for automated discounts, free gifts, associated discount;  Discount Coupons Management;  Gift certificates management and sales;  Branded gift certificate templates management;  Up selling tools in the catalog;  Users targeting and automated newsletters;  Suggestive selling;  Points system;  Contests and Promo events online organization ability.  Business rules for automated discounts, free gifts, associated discount;  Discount Coupons Management;  Gift certificates management and sales;  Branded gift certificate templates management;  Up selling tools in the catalog;  Users targeting and automated newsletters;  Suggestive selling;  Points system;  Contests and Promo events online organization ability.  Multiple types of affiliate programs (sales commission, connection bonus, cross-selling, gift system, cross-promo);  Flexible approach to setting up the award rules;  Banners Management Subsystem;  Possibility to build personal branded sites for resellers;  Products sharing enabled;  Promo codes for affiliates;  Customizable affiliate Backoffice.  Multiple types of affiliate programs (sales commission, connection bonus, cross-selling, gift system, cross-promo);  Flexible approach to setting up the award rules;  Banners Management Subsystem;  Possibility to build personal branded sites for resellers;  Products sharing enabled;  Promo codes for affiliates;  Customizable affiliate Backoffice.

12.  Full tracking of information on: - Work with the system; - Purchases of the customers; - Promo campaigns efficiency; - Sales Efficiency; - Customers Preferences; - Most popular products; - Targeted customer portraying - And much more…  Full tracking of information on: - Work with the system; - Purchases of the customers; - Promo campaigns efficiency; - Sales Efficiency; - Customers Preferences; - Most popular products; - Targeted customer portraying - And much more…  Role-based security model;  PCI/CISP software requirements compliance;  Full audit trail of all events in the system;  Strong encryption of the personal data;  Customizable role structure;  Role-Based access to information;  High external fetch protection.  Role-based security model;  PCI/CISP software requirements compliance;  Full audit trail of all events in the system;  Strong encryption of the personal data;  Customizable role structure;  Role-Based access to information;  High external fetch protection.

13. Value-Added Services  System is integrated with the other products of the COM line – ComCourse, Content Management System and COMSQUARE  Ability to integrate with other external systems;  Custom software development services for developing the additional functionality;  Analysis, Design and Implementation of the value- added services for differentiating your e-store from the other;  User training and development of supplementary materials;  Post-implementation maintenance and support of the solutions.

14.  A completely configurable solution to gain the look, feel and functionality that you want – your design is unique  30 day evaluation and training for a small fee  180 days guarantee after purchase  Let’s get started! and…  Prepare for explosive growth! Soft Format’s Offer