1. Branding “Live TV” Paula Partridge American Airlines Inflight Products

2. Branding American Airlines All products must reinforce the American Airlines brand and differentiate American Airlines from the competition.

3. Recent Product Enhancements New Interiors Space/legroom Bose Headsets DVD

4. Current Inflight Video Exclusive relationship with CBS Network quality production No VNR’s/infomercials

5. American Airlines is not a “Media Brand” AATV Major Networks –ABC –CBS –CNN –NBC

6. Today vs. “Live TV” Ad sales Non-measured medium Licensing Self Promotion