1. “LAGE WEIDE BY BIKE” Companies make serious effort to stimulate commuting by bicycle Speakers: Gert-Jan Stoker (UW/ILW) & Mirjam de Boer (rij2op5)

3. Lage Weide Infrastructure

4. Lage Weide in numbers  500 companies  18.000 employees  40% companies (70% of all employees) is member ILW (Lage Weide Business Association)  Our target to seduce 150 commuters a day to take the bicycle instead of the car

7. Rij2op5 (Ride 2 out of 5) Campaign in Lage Weide

8. Ride 2 out of 5 Campaign Sparkling Communication Cyclist Ambassors Year round program Pedelec try outs (2 week trials!) Business Case & Target specific consultation

9. 1) Sustainability 2) Corporate Social Responsibility 3) Corporate Image 4) Vital & healthy employees 5) Parking problems 6) Cost reduction 7) Content employees 8) Flexibility 9) Accesibility Why companies participate:

10. Business Case Commuting by bike

11. The Dutch Cyclist’s Union asked employees about their experiences commuting by bike in Lage Weide

12. Analysis bicycle climate Lage Weide  Create save, fast cycling routes  Involve companies in creation of attractive hangouts  Develop cyclist communities of commuters.

13. Creating a new fast safe attractive route for cyclists.

14. Pedelec Roadshow in Lage Weide Employees of Lage Weide try out newest models Business inspiration session Local pedelec shops offer pedelecs Organisation by City of Utrecht

15. NU-Connect: E-bike sharing  5 docking stations at companies Lage Weide  by innovator De Boom en het Meer: provider “Go Bike” system (Copenhagen) NU-Connect.

16. Lage Weide as Best Practice: expanding to other areas

17. Thank you! Questions are welcome…