6. Dishmaker by Ted Selker and Leonardo Bonanni from MIT

7. prototype: what? product works like looks like interacts like service/ experience space story

8. is the iterative generation of artifacts intended to answer questions that get you closer to your final solution is creating a concrete embodiment of a concept which become a way to test your hypotheses is building to think prototyping...

9. is an attitude prototyping...

10. to gain empathy to explore to test to inspire understand the design space build to think test and refine solutions inspire with your prototype prototype: why?

11. prototype: fail early and often cost of failure vs. project time

12. prototype: fail early and often risk and cost vs. iteration cycles

13. prototype: identify a variable

16. “Like this?” “Mm, yes like that.” Developed for Gyrus ACMI, ENT Division prototype: scale resolution

17. prototype: create experiences

18. Embrace v 0.0 Embrace v 1.0 prototype: let go

19. prototype resolution should match the progress of your development identify the variable you want to explore let go of your prototypes create experiences prototype: how?

20. in 25 minutes, you’ll have experience prototypes to test with users. prototype now

23. PROTOTYPE TODAY: DEEPER EXPLORATION - Prototype using analogous situations - Prototyping intangibles [digital & service]

24. PROTOTYPE... using ANALOGOUS SITUATIONS -helpful if the context is inaccessible -helpful if you’re stuck -helpful if the problem is intangible

25. PROTOTYPE... ANALOGOUSLY

26. PROTOTYPE... ANALOGOUSLY

27. Help people in despair PROTOTYPE... ANALOGOUSLY

28. Placeholders PROTOTYPE... ANALOGOUSLY

29. PROTOTYPE... ANALOGOUSLY

30. Gone to the ATM PROTOTYPE... ANALOGOUSLY

31. PROTOTYPE... ANALOGOUSLY

32. Happy customer back in line PROTOTYPE... ANALOGOUSLY

33. PROTOTYPE... AT SCALE

34. PROTOTYPE... AT SCALE