2. Ni Hao & Huan Ying Hello & Welcome

3. Your Facilitator… Holly Frederickson & featuring Ying Sun – Language Component

4. Purpose Provide a sample of the workshop: Aware of travel trends / market potential Increase knowledge – culture, customs, lifestyle Improve verbal and non-verbal skills Practical suggestions for serving Chinese visitors

5. Interesting Facts About The People’s Republic of China In your table groups, share: Experience with China or Chinese culture What your business/community is doing/would like to do to welcome this visitor market Answer questions on cue cards provided (no social media usage, please!)

6. Interesting Facts About The People’s Republic of China 3rd largest country in the world (by total land area) 1 st largest population - 1.3 Billion people Red flag with 5 gold stars

7. The National Flag of The People’s Republic of China

8. Interesting Facts About The People’s Republic of China Great wall is 5,500 miles or 8,850 kms 60 years for lunar cycle Drinking tea for 1,800 years 20,000 characters in the Chinese written language

9. Interesting Facts About The People’s Republic of China Four great inventions = paper, compass, explosive powder and printing 20% of plants used in medicine Norman Bethune - Canadian folk hero Lucky numbers are 6, 8 and 9 2012 = Year of the Dragon

10. Approved Destination Status (ADS) Chinese nationals can visit Canada for pleasure travel - beyond VFR China National Tourism Administration – accredited tour operators organize trips Tourism Industry Association of Canada – accredited tour operators to receive visitors to Canada

11. Approved Destination Status (ADS) Canada –135 th country awarded ADS Canada now marketed to China as a tourism destination (Canadian Tourism Commission) www.HelloBC.com.cn – approx 70,000 unique site visitors each month www.HelloBC.com.cn

12. About the Chinese Visitor Market (2010) 15.7 M visitors to BC 109,000 Chinese visitors to BC Chinese visitors to all destinations in the world 57.0 M Official spoken and written languages are Mandarin and Simplified Chinese

13. About the Chinese Visitor Market (2010) Average length of stay (tour group) is 9 – 12 days Chinese visitors spent approximately $2,460 per party during their visit to Canada Primary activities include shopping and visiting attractions (sight seeing)

14. 2010 - Chinese Visitors To Canada/BC Travel to Canada +21.2% from 2009 & +139.8% from 2001 BC’s 5 th largest international market (direct customs entries); Canada’s 7 th largest market in visitation Chinese visitors to BC (2010) – 60.8% all custom entries were via BC

15. Myth or Reality – Instructions Myths assigned by numbers (on table) Discuss/decide – myth or reality? Check answers on associated handouts and review additional information Discuss potential applications for your business Debrief as a large group

16. BC – A Destination of Choice Market Research about Chinese visitors: 26 – 45 years of age Live in big cities Well educated; earn a mid-level income Limited English Travel in groups of 20 – 40 Travel with bilingual tour director

17. BC – A Destination of Choice Market Research about Chinese visitors: Mainly travel May to September Motivation to travel includes:  Gain knowledge  Gain prestige  Life is measured by experiences

18. Let’s Give Some Key Language Phrases a Try... “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.” Nelson Mandela

19. Key Language Phrases Service For Chinese Visitors Language Component

20. Another Recommended Phrase English: Please wait a moment Chinese Pin Yin Spelling: Qĭng deng yí xia Intuitive/Phonetic Pronunciation (In English): Ching dung ee/shah

21. Communication: Gestures & Behaviours

22. How Can You Prepare for Positive Experiences? Be informed Inform key contacts about policies, etc. Be proactive Address any concerns with the tour guide Share your learning Anything else?

23. Website Links & Resources Canada – China Inbound Tour Operator Accreditation Program: http://www.tiac.travel/english/itoabout.htm http://HelloBC.com.cn/ http://HelloBC.com.cn/ http://www.WorldHosttraining.com/videow all.html http://www.WorldHosttraining.com/videow all.html Books, movies, documentaries

24. Your Facilitator… Holly Frederickson WorldHost ® Training Services Ministry of Tourism, Trade and Investment 250-356-8108 holly.frederickson@gov.bc.ca With special thanks to Ying Sun Xie xie