1. Los Angeles | London | New Delhi Singapore | Washington DC Are Users Finding Our Online Reference Resources? RUSA Seminar November 20, 2013 Lettie Y. Conrad Executive Manager, Online Products

2. Los Angeles | London | New Delhi Singapore | Washington DC SAGE overview ●Independent, global scholarly publisher ●Books, journals, reference, databases

3. Los Angeles | London | New Delhi Singapore | Washington DC Source: Somerville, M. M., Schader, B. J., and Sack, J. R. Improving Discoverability of Scholarly Content in the Twenty-First Century: Collaboration Opportunities for Librarians, Publishers, and Vendors. A White Paper commissioned by SAGE. Thousand Oaks, CA: SAGE, 2012. http://www.sagepub.com/repository/binaries/librarian/DiscoverabilityWhitePaper/ http://www.sagepub.com/repository/binaries/librarian/DiscoverabilityWhitePaper/ SAGE Discoverability White Paper ●Best practices for access and discovery of content in libraries ●Big problems that publishers, vendors, and libraries need to solve ●Real solutions that librarians and publishers can implement ●Further observations for improving discoverability and visibility

4. Los Angeles | London | New Delhi Singapore | Washington DC User knowledge >> channel knowledge ●Market research Usability testing & observation Librarian advisory boards End-user focus groups, surveys, etc. Info-seeking behavior research studies ●Data analysis COUNTER reports Google Analytics Moz (previously SEOMoz) Data Salon

5. Los Angeles | London | New Delhi Singapore | Washington DC Discovery channels – what are they? 1.Open web search 2.Library search 3.Academic databases

6. Los Angeles | London | New Delhi Singapore | Washington DC Discovery channels – 3 questions 1.Who uses it? (reader / customer persona) 2.Why does it matter to SAGE? 3.How do we monitor?

7. Los Angeles | London | New Delhi Singapore | Washington DC 1. Open Web Search – who uses it? ●Everyone! (despite what they may say) ●Simple and user friendly ●Quantity vs. quality traffic ●Use case: quick search, new topic

8. Los Angeles | London | New Delhi Singapore | Washington DC Open web search – why does it matter? ●Everyone uses it (remember?) ●SEO = ROI ●Common ‘starter’ channel

9. Los Angeles | London | New Delhi Singapore | Washington DC Open web search – how do we monitor? ●Google Analytics ●Moz ●Market research

10. Los Angeles | London | New Delhi Singapore | Washington DC 2. Library search – who uses it? ●Advanced students, faculty ●Advanced search / browse ●Use case: narrow queries, “known searches”

11. Los Angeles | London | New Delhi Singapore | Washington DC Library search – why does it matter? ●Capture advanced readers ●Win-win strategy Discovery services ERM feeds LibGuides, widgets and more!

12. Los Angeles | London | New Delhi Singapore | Washington DC Library search – how do we monitor? ●Google Analytics ●COUNTER – cost / use ●Usability testing

13. Los Angeles | London | New Delhi Singapore | Washington DC 3. Academic search – who uses it? ●Advanced students, faculty, practitioners ●“Power” users ●Use case: deep research, building expertise

14. Los Angeles | London | New Delhi Singapore | Washington DC Academic search – why does it matter? ●A&I reach experts, power users branding, profile, scholarly ecosystem ●Mainstream academic search hybrid, emerging technology reach wider audience, including advanced readers

15. Los Angeles | London | New Delhi Singapore | Washington DC Academic search – how do we monitor? ●Market research ●Google Analytics % Total Usage (Sep-Dec 2012) SAGE Journals2.6% SAGE Knowledge0.6% SAGE Research Methods 0.4% CQ Researcher1.5%

16. Los Angeles | London | New Delhi Singapore | Washington DC Thank you! Lettie.Conrad@sagepub.com Lettie.Conrad@sagepub.com ●Cardwell, C. et. al (2012). “Beyond simple, easy and fast.” College & Research Libraries News, 73(6), 344-347. http://crln.acrl.org/content/73/6/344.full http://crln.acrl.org/content/73/6/344.full ●Haines, L. et al. 2010. Information-seeking behavior of basic science researchers: Implications for library services. Journal of the Medical Library Association, 98(1), 73-81. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2801986/ http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2801986/ ●Holman, L. (2011). Millennial students’ mental models of search: Implications for academic librarians and database developers. Journal of Academic Librarianship, 37(1), 19-27. www.sciencedirect.com/science/article/pii/S0099133310002545 www.sciencedirect.com/science/article/pii/S0099133310002545 ●SAGE whitepaper: http://bit.ly/zWwh8Ehttp://bit.ly/zWwh8E