1. Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 1 Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON Enterprise Information Management Vision & Strategy Governance Architecture Delivery

2. Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 2 Strategy Governance Vision Organization Process Architecture Metrics Vision & Strategy Governance Architecture Delivery Framework Gartner’s Component Model Approach Current StateTarget State Utilize Gartner’s component model as a framework for organizing and building out our EIM capability Measure progress against the Gartner’s EIM Maturity Model Enable Business Units to access their data in a timely and cost-effective while protecting SCE’s information assets. Establish the appropriate foundation (people, process, technology) that balances efficient Business Unit self service with cost-effective IT&BI rendered services. Expand and re-brand the role of the Business Intelligence Competency Center to support SCE’s EIM requirements. Minimize the disruption to current efforts Ensure all efforts are going in the same direction Ensure consistency and resusability Minimize redundancy (duplicate efforts) Minimize the disruption to current efforts Ensure all efforts are going in the same direction Ensure consistency and resusability Minimize redundancy (duplicate efforts) Master Plan Vision & Strategy Create an operating model for SCE that: Optimizes the use of information created, obtained, analyzed, and acted upon by all stakeholders Serves as the authoritative source for services, shared components, and practices Short Term: Quick Wins – focuses on the delivery of high priority Business Unit requests. Operational Improvements – focuses on improving IT&BI’s delivery capability. Short Term: Quick Wins – focuses on the delivery of high priority Business Unit requests. Operational Improvements – focuses on improving IT&BI’s delivery capability. Long Term: Define Future State Roadmap – focuses on creating an environment that facilitates collaboration and reuse. Expand & Re-brand the BICC – focuses on creating a partnership between SCE Business Units and IT&BI that maximizes the EIM investment. Define and institutionalize data governance across the enterprise Extend EIM from a BI-focus to include Information and Knowledge management capabilities. Long Term: Define Future State Roadmap – focuses on creating an environment that facilitates collaboration and reuse. Expand & Re-brand the BICC – focuses on creating a partnership between SCE Business Units and IT&BI that maximizes the EIM investment. Define and institutionalize data governance across the enterprise Extend EIM from a BI-focus to include Information and Knowledge management capabilities. Influences Sets Direction What is EIM? EIM is an enterprise program that plans for, manages, structures, and provides information assets (structured and unstructured) to maximize the value of information for decision making, operations, and corporate strategy. What is EIM? EIM is an enterprise program that plans for, manages, structures, and provides information assets (structured and unstructured) to maximize the value of information for decision making, operations, and corporate strategy. Guiding Principles

3. Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 3 CSBU GBU Power Systems Corporate Center IT&BITDBU Least ComplexMost Complex Self Service*BICC Rendered Services Data and Information Services Data and Information Services Foundation BICC Build & Maintain Provide High Level Engagement Model * BICC will provide upon request Ad-hoc Reporting Web Intelligence Explorer Highly Formatted (Corp/Regulatory) Reporting Crystal Reports OLAP Analysis BEx Dashboards Xcelsius Predictive Modeling Predictive Workbench Advanced Ad-hoc & Analytics SAS BI Data Mgmt OS Enterprise Information Governance Vision & Strategy Governance EIM Core Processes Organization Tools & Technologies Data Quality/Integrity Data Security Data Movement Semantics Mgmt Master Data Mgmt Data Warehousing Data Lifecycle Mgmt Increasing Skills Required All BI Tools

4. Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 4 Vision & StrategyGovernance EIM Core Processes Organization Tools & Technologies Vision Mission Strategy Goals & Objectives Sponsorship Stewardship Policies, Principles & Tenets Alignment Structure Data Quality Data Integrity Data Security & Protection Data Lifecycle Management Data Movement Semantics Management Database Management Master Data Management Information Services (A&R) Services & Support Value Propositions CSFs & KPIs Structure (Virtual, Hybrid, …) Roles & Responsibilities Functional Services Business Value & Relationship Management Information Architecture Blueprint Management Technologies (DBMS, CMS, ETL, EAI, EII, Data Modeling, BI/DW, Collaboration) Knowledgebase & Repositories Standards & Best Practices Source: Xtensible Solutions EIM Framework Primary Focus See Backup for Details Baselined Addressed as needed to support Primary Focus areas

5. Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 5 Governance Sponsorship Stewardship Policies, Principles & Tenets Alignment Structure EIM Core Processes Data Quality Data Integrity Data Security & Protection Data Lifecycle Management Data Movement Semantics Management Database Management Master Data Management Information Services (A&R) Services & Support GIS-specific Enterprise Data Model (AG#24m1) Enterprise Data Governance (AG#32) Data Governance for Edison Smart Connect Data Governance for Dynamic Pricing Data Governance for GIS (TDBU/OSBU) Fleet Performance Management Dashboard & Reporting BI Security GIS Services & Metadata Management Customer Address Quality Supply Management/AP Dashboards SONGS Pre-outage and Outage reporting for Work Mgmt & Finance CSBU Data Strategy Data Governance for Power Supply Customer Confidential Data BW Security Redesign IT&BI Performance Reporting to BUs SAP Data Retention & Archiving Data Services/EDLC Alignment Enterprise Performance Management Dashboard (OSBU, TDBU, IT&BI) Std Enterprise Launching Page for Reporting Select Projects in EIM Footprint Tools & Technologies Information Architecture Blueprint Management Technologies (DBMS, CMS, ETL, EAI, EII, Data Modeling, BI/DW, Collaboration) Knowledgebase & Repositories Standards & Best Practices Enterprise Content Management Platform Knowledge Transfer Matrix (SONGS) RM/DM (Open Text) Primary Focus Addressed as needed to support Primary Focus areas SAP Data Services Std Enterprise O&M Reporting CRM Reporting Edison SmartConnect Reporting Microstrategy Conversion Optimize Business Objects Enterprise environment setup and Integration with BW 2011 IT&BI Achievement Goals (see next slide) Foundation for Metadata Services (AG#22, m3) Business Analytics (AG#12) KPI Reporting Dashboard for Employee Onboarding (AG#31m2) Edison SmartConnect Data Warehouse (AG#1m4)

6. Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 6 Name-Description Leadership TeamGoal Leads Div/ DeptMeasure of Success Expected CompletionMeasure Leads 1.Edison SmartConnect Program (CSBU) - Support the Edison SmartConnect Program by managing systems, operations, and technology to achieve billing and customer satisfaction target D EricksonA HutchisonDeptComplete Data Warehouse Stage 2 implementation.4 th QtrNu Pho 12.Business Analytics Implementation (SCE) Establish Business Objects tools and processes as the standard foundation for SCE analytics and reporting. H FreemanM PeacoreDivIdentify Business Objects (BOBJ) project initiatives in each one of the 5 process areas: Finance, HR, Operations Support, EAM TDBU/Non-Energy, and EAM Generation. 1 st QtrM Peacore Successful implementation of at least one of the identified project initiatives in each one of the process areas. 4 th QtrM Peacore 22.Advance Enterprise Architecture and Services - Advance Enterprise Architecture and Services to support Data Management, SOA business process management, Content Management, and Cloud Computing opportunities. G AhwahS RamaswamyDivImplement foundation for Metadata services. Complete requirements gathering, conceptual operating models, high level processes, and understand available tools. Select platform and operationalize services to enable enterprise Metadata management. 4 th QtrR Ruiz J Horstman 24.Geographic Information System (GIS) - Extend existing, but limited, GIS services to an enterprise GIS Service G AhwahM PinterDivDevelop GIS-specific enterprise data model leveraging key project work. 2 nd QtrS Ramaswamy D Walsh 31.Employee Onboarding – Implement technology solution to improve the employee onboarding process H FreemanM MehtaDivImplement KPI reporting dashboard for tracking onboarding progress. 2 nd QtrM Mehta 32.Implement Enterprise Data Governance - Support Business units in the implementation of Data Governance by providing frameworks and processes R BourlandM PeacoreDivAcceptance of data governance framework by SCE Business Unit leaders. 4 th QtrM Peacore Successfully implement data governance projects for two data families for business units such as TDBU and CSBU. 4 th QtrM Peacore 2011 IT&BI AGs in EIM Footprint

7. Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 7 HIGHMEDIUMLOW Information Services (A&R)Data Security & ProtectionMaster Data Management Data GovernanceData QualityDatabase Management Semantics ManagementData Integrity Data MovementData Lifecycle Mgmt Services & SupportInformation Architecture Organization (Roles & Responsibilities, Structure, KPIs, Org Readiness) Tools & Technologies Define, Plan, ImplementDefine, High Level PlanDefine EIM Priorities Component EIM Foundational Importance to Business Current Maturity Level Data GovernanceHigh Low Data QualityLowMedium Data IntegrityLowMedium Data Security & ProtectionMediumHigh Data Lifecycle MgmtLowMediumHigh Data MovementHigh Medium Component EIM Foundational Importance to Business Current Maturity Level Semantics ManagementHigh Low Database ManagementMediumLowHigh Master Data ManagementMediumLow Information Services (A&R)High Medium Services & SupportHighMedium Information ArchitectureHighMediumLow Prioritization Scoring

8. Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 8 Back up

9. Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 9 EIM Components Level 0 Unaware Level 1 Aware Level 2 Reactive Level 3 Proactive Level 4 Managed Level 5 Effective Vision & Strategy Org makes strategic decisions without adequate information Power of information is understood but strategy is still project oriented Value of information realized & shared on cross-functional projects Senior Mgt. recognizes enterprise information sharing as critical Senior management embraces EIM then markets and communicates it Senior management sees information as a competitive advantage and exploits it Governance No governance security or accountability Efforts to document the risks associated with uncontrolled information assets have begun Org formalizes objectives for information sharing to achieve operational efficiency Gov council(s) and their policies adhered in parts Governance councils and steering committees resolve problems pertaining to cross-functional information Monitoring and enforcement of information governance is automated throughout the enterprise Architecture No model to share enterprise information Normalized information silos through consolidation  Localized integration  Largely point-to-point interfaces Locally maintained data model align to a centralized enterprise architecture guidance Some information needs met using the enterprise approach  Seamless information flows Integrated master data domains Delivery Information is fragmented & inconsistent across diff apps Recognized need for common standards, tools and models to use skills more broadly and to reuse project materials Data redundancy statistics show significant overlaps in master data assets. Standards for information sharing are documented and agreed upon EIM becomes part of the process for planning, designing and developing applications EIM group coordinates all information management efforts SCE Current Level SCE Target Level 2 We recommend a Target level 4 in order to maintain the balance between BU independence with enterprise needs We recommend a Target level 4 in order to maintain the balance between BU self-service and appropriate centralized support 1 1 2 Gartner’s Maturity Model Assessment by Cognizant Technologies

10. Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 10 EIM “Orchestra Leader” Robb Bourland Technical Lead M. Provenzano Architecture Lead J. Kelly Functional Lead M. Peacore Consultation, planning & client service Requirements gathering & functional solution design Functional configuration Process and governance Integration with BU EIM initiatives & roadmap Architectural solution design Integration with Enterprise Architecture Cross functional impact assessment Tool capabilities Process and governance BU level data architecture Technical design Technical build System maintenance & operation Patch management Custodial work (capacity, archival, integrity) Data security Process and governance Tool implementation & support Three Pillars of Accountability Guiding Principles Minimize the disruption to current efforts Ensure all efforts are going in the same direction Ensure consistency and resusability Minimize redundancy (duplicate efforts) Guiding Principles Minimize the disruption to current efforts Ensure all efforts are going in the same direction Ensure consistency and resusability Minimize redundancy (duplicate efforts)