1. HONG KONG Turning China into Opportunity
Steve Alexander Deputy Executive Director, HKTDC

2. China Opportunity All eyes are on China! Massive market
Beijing
Hong Kong
Shanghai
1.3 billion population
2,000 km

3. China Opportunity Companies are concerned about
Making money… getting paid!
Mitigating business risk
Sourcing and keeping quality people

4. Turning China into Opportunity
Hong Kong Advantages
Turning China into Opportunity
Vibrant Economy
Dynamic People
Ideal Location

5. Vibrant Economy China’s two-way trade platform
Hong Kong Advantages
Vibrant Economy
China’s two-way trade platform
~ “One Country, Two Systems”
Legal system based on common law
International financial centre
Infrastructure, shipping and logistics

6. Dynamic People The Chinese city that speaks your language!
Hong Kong Advantages
Dynamic People
The Chinese city that speaks your language!
Generations of entrepreneurial spirit
Unrivalled experience in the Chinese market
Bullet point 2: years of China experience, first to move into China after “opening-up” in 1978
BP 3: 500,000 expatriates
Diverse workforce with international background

7. Dynamic People Creative, Innovative, Trendsetting Hong Kong Advantages
Hong Kong is the lifestyle trendsetter of Asia
At the forefront of innovation in Movies, Design, and Fashion
HK movies – one of the largest and most dynamic film entertainment industries, outside of the US
Hong Kong designers are renowned for their excellence both internationally and in China’s leading cities – Products bearing the Hong Kong brand are valued for their style, quality and creativity.
Fashion – HK is one of the world’s key suppliers of clothing and clothing accessories; HK Fashion Week is the largest fashion event of its kind in Asia

8. Hong Kong’s Advantages
Ideal Location
Beijing
Seoul
Osaka
Tokyo
Changchun
Harbin
Shenyang
Dalian
Tianjin
Nanjing
Fukuoka
Shanghai
Hangzhou
Nanchang
Fuzhou
Guangzhou
Taipei
Jinan
Shijiazhuang
Taiyuan
Zhengzhou
Xian
Hefei
Wuhan
Chengdu
Chongqing
Changsha
Guiyang
Kunming
Gulin
Haikou
Manila
Ho Chi Minh City
Bangkok
Hanoi
Kuala Lumpur
Singapore
Jakarta
Dhaka
Delhi
Chennai
Mumbai
Bangalore
Colombe
All of Asia’s key markets within
Hong Kong
from half the world’s population
4 hours
5 hours

9. Ideal Location China’s dynamic south Hong Kong Advantages BEIJING
SHANGHAI
To do successful business in China, need to realise it is not just one market, but a series of regional markets
3 key regions:
Bohai region (Beijing)
Yangtse River Delta region (Shanghai)
Pearl River Delta region (Hong Kong + part of Guangdong province)
HONGKONG

10. Ideal Location Massive impact: 40 million people
Hong Kong Advantages
Ideal Location
Massive impact:
40 million people
1/3 of China’s imports/ exports
16% annual GDP growth
Pearl River Delta is the most important region in terms of manufacturing and export strength:
With 40 million people, responsible for 1/3 China’s imports and exports, and 16% annual growth (compared to 12% YRD, 12% Bohai)
Home to China’s wealthiest consumers and highest spenders
Quality manufacturing at low costs
Double digit GDP growth
Excellent IT and R&D facilities
70,000 HK companies operating in the Pearl River delta employing 10 million people
HONGKONG

11. Ideal Location Looking forward: A dynamic logistics hub
Hong Kong Advantages
Ideal Location
Looking forward: A dynamic logistics hub
Guangzhou
Dongguan
Shenzhen
Foshan
Shunde
Zhongshan
Zhuhai
Macau
Nanshai
HONG KONG
Pearl River
THE FUTURE
HK – Macau Zhuhai bridge:
Beyond 2005 – all roads lead to Hong Kong!
Further market integration with new infrastructure projects such as HK Macau Zhuhai bridge:
Brings the Western region closer to the Pearl River delta
Shortens distance from HK to Macau and Zhuhai to 30km from 60km and journey time to under half an hour
Linking the entire
Pearl River Delta

12. …So what does this mean? Hong Kong Advantages Vibrant Economy
Dynamic People
Ideal Location
…So what does this mean?

13. Your preferred entry point into the PRD
What it means for you… Technology Marketplace
Sourcing
high-tech products
What HK has to offer:
International experience in tech market
PRD
Strong IP protection HK
Low taxation rates
Focus on SOURCING
Financial expertise
Your preferred entry point into the PRD
Preferential treatment on goods under CEPA

14. What it means for you… Tailored business models
Model A
Producing in China for global markets
Value Chain
Strategic
development
Design
Sales
In Home Market
Financing
Research
Transport IT
Marketing
Distribution
In Hong Kong
Sourcing QC
Manufacturing
Inventory
Post Production
In China
If you decide to use Hong Kong as your platform, you can choose an unlimited number of flexible business models.
Let me give you two examples.
A company can organize strategic development, design, and eventually sales from their Home Market
In China, they can do their sourcing, QC, Manufacturing, inventory and post production.
Hong Kong adds value in many areas, including financing, research, transport, IT, marketing and distribution.
By keeping certain functions in your own market, and service operations in HK, you have the ability to protect proprietary info and IP.

15. What it means for you… Tailored business models
Model B
Producing in China for China markets
Value Chain
In Home Market
Strategic
development
In Hong Kong
Financing
Research QC IT
Sales
In China
Sourcing
Design
Transport
Manufacturing
Inventory
Post Production
Marketing
Distribution
An increasing trend that we’re seeing is one of companies producing in China and selling into China, as China heads towards becoming the largest consumer market in the world.
You may still carry out strategic development in your home market – for instance, using China for design, transport and also sales. Hong Kong adds value in financing, IT, QC and Research.

16. A statutory organisation established by Government mandate 40 years ago
Mission is “to create opportunity for HK companies by promoting trade in goods and services – connecting the world’s SMEs through HK’s business platform.”

17. Providing Information Matching Business Partners
HK Trade Development Council
Creating opportunities in international trade
Providing Information
Matching Business Partners
Connecting Customers
Here’s HOW we do it...

18. Providing Information
Hong Kong Trade Development Council
Providing Information
In person
12 offices in China, more than 40 worldwide
Beijing
Hong Kong
Frankfurt
London
Tokyo
New York
Bangkok
Global network
We offer services in person
Our teams are already in your market – and ready to help.
Visit an office near you!

19. Providing Information
Hong Kong Trade Development Council
Providing Information
Online
International market intelligence
Unrivalled China market information
Award winning trade portal - “Best in Asia”

20. Providing Information
Hong Kong Trade Development Council
Providing Information
Research publications
Analysis on various topics and industries
Excellent sources for developing business models
TDC’s Research department published a series of publications offering in-depth insight and analysis on international markets and industries.
They are aimed at providing Hong Kong companies with information about the latest business opportunities and industry trends.
Upcoming titles include:
“Guide to doing business in the US”
“India – A Challenging market with enormous potential”
The Future Position of HK as a regional distribution centre

21. Providing Information
Hong Kong Trade Development Council
Providing Information
tdctrade.com express
SME News Flash
Hong Kong Trader
tdctrade.com express
Fully-customized weekly e-newsletter that allows selection of regional news and industry events in your interest areas
SME News Flash
Offers “breaking news” that may have significant implications to your business
News include changes in trade regulations of Hong Kong’s major trading partners
Hong Kong Trader
Monthly e-newsletter features the latest developments in Hong Kong’s business environment
Includes success stories of international companies in the region
Subscribe now for free at

22. Matching Business Partners
Hong Kong Trade Development Council
Matching Business Partners
Identifying suitable partners
Customised business matching
In-person and Online
In person (customised business matching)

23. Matching Business Partners
Hong Kong Trade Development Council
Matching Business Partners
Connect with 100,000+ quality suppliers
600,000+ registered buyers, over half from Europe and the Americas
Product Magazines:
14 titles a year from a variety of industries
Worldwide circulation of 2 million annually

24. Connecting Customers Leading trade fairs in Asia
Hong Kong Trade Development Council
Connecting Customers
Leading trade fairs in Asia
TDC organises close to 30 international trade fairs per year
Many are the largest of their kind in Asia – (toys, gifts & premium, watches & clocks, electronics, optical, fashion)
Attracted over 245,000 overseas buyers in 2005, including almost 65,000 mainland buyers (20,000 buyers from US)
Open to exhibitors from around the world

25. Connecting Customers www.worldsmeexpo.com 50,000+ visitors
Hong Kong Trade Development Council
Connecting Customers
50,000+ visitors
5,000+ mainland companies
80+ industry-specific seminars and workshops

26. to Business Opportunities
HK Trade Development Council
Services Spectrum
HKTDC: Connecting you
to Business Opportunities

27. Lore Buscher Frankfurt, Germany Office
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