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SWOT ANALYSIS Rozet POLITI
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Contents What is SWOT Analysis Strengths Weaknesses Opportunities
Threats Using areas Advantages Disadvantages
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SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats.
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S trengths w eaknesses o pportunities T hreats
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A SWOT Analysis involves:
the objective of the business or project identifying the internal and external factors (that are supportive or unsuitable to achieving that objective. )
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SWOT is often used as part of a strategic planning process, but can be useful in understanding an organisation or situation and decision-making for all sorts of situations.
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STRENGTHS Characteristics of the business or team that give it an advantage over others in the industry. Internal Factor
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Examples of such strengths:
patents strong brand names
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good reputation among customers
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WEAKNESSES Characteristics that place the firm at a disadvantage relative to others. Internal factor
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The absence of certain strengths may be viewed as a weakness.
Examples of weaknesses: lack of patent protection a weak brand name
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poor reputation among customers
high cost structure lack of access to the best natural resources
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External chances to make greater sales or profits in the environment.
OPPORTUNITIES External chances to make greater sales or profits in the environment.
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Examples of opportunities include:
an unfulfilled customer need arrival of new technologies loosening of regulations removal of international trade barriers
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THREATS External elements in the environment that could cause trouble for the business.
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Changes in the external environmental also may present threats to the firm. Some examples of such threats include: shifts in consumer tastes away from the firm's products emergence of substitute products
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increased trade barriers
new regulations increased trade barriers
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A SWOT analysis can be used for:
workshop sessions brainstorm meetings problem solving planning strategic planning (with PESTLE & PRIMO-F(People, Resources, Innovation & Ideas, Marketing, Operations Finance)) product evaluation competitor evaluation personal development planning decision making
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Advantages: We can understand easily the strength and the opportunities of the organisation.
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It helps the development of the strategic thinking.
It provides a team- focus on strengths and creates opportunities.
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It can help the organisation prevent future business threats and minimize their impact.
It can help the organization create business opportunities and benefit from them fully.
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For the efficiency this process must be done regularly.
Disadvantages: For the efficiency this process must be done regularly. For a best comment we need different people who have interesting perspective.
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