1. https://secure.utah.gov/trademark/ind ex.html

2. WHAT WAS NEEDED Federal law vs. State law http://le.utah.gov/UtahCode/section.jsp?code=70-3a State of Utah Code http://le.utah.gov/UtahCode/section.jsp?code=70-3a 70-3a-102. Relation to federal law. (1) This chapter shall be interpreted to provide for the registration and protection of trademarks and service marks in a manner substantially consistent with the federal system of trademark registration and protection under the Trademark Act of 1946, 15 U.S.C. Sec. 1051, et seq. (2) In interpreting this chapter, a construction given the Trademark Act of 1946, 15 U.S.C. Sec. 1051, et seq., should be used as persuasive authority

3. COULD WE AUTOMATE IT Anything to prevent it? What technology would be needed? How would folks respond? How much would it cost? Better get a good development partner!

4. User Dashboard Create new trademark applications Review the status of existing applications FAQ provides additional information

12. Admin Website Search existing marks Review mark applications Approve / Deny mark applications Upload missing images

15. WHERE ARE WE NOW? Total number of state trademarks registered = 2552 Total number of accounts created = 2555 Total number of unique users is much less (we don’t prohibit users from creating multiple accounts

16. LESSONS LEARNED What worked….. What didn’t work….

17. FURTHER QUESTIONS? Kathy Berg – Utah Department of Commerce, Division of Corporations and Commercial Code kberg@utah.gov OR Chris Rice – Utah Interactive crice@utahinteractive.org