1. 1 Recruitment Campaign Best practices from the Swedish Guide and Scout Council By Cecilia Elving Director Recruitment and Retention

2. 2 ORGANIZATION WAGGGS Salvation Army The Swedish Scout and Guide Council 29 WOSM YMCA- YWCA Temperence Guide and Scout Association Mission Covenant Youth of Sweden Swedish Scout and Guide Association 222 employees91914 62 000 20 000 4000 12 5001400 members

3. 3 Our Goal: 200 000 members in 2015 2006: a steady decrease in membership

4. 4 Solution: A Recruitment Campaign Initiated in 2006 Aimed to increase recruitment and to improve the introduction for new leaders Goal: that ½ our active scout troops participate in the campaign

5. 5 The Recruitment Campaign Methods for recruitment –Children –Youth –Adults –Events –Recruit in Church –Media –Recruitment for diversity

6. 6 The Recruitment Campaign cont Methods for recruitment Courses in recruitment methods Marketing tools: Brochures, postcards, posters etc. Introduction courses for new leaders -live and web Already made programs with clear instructions

7. 7 Result 30 % change in recruitment Great feedback, especially on already made programs Time saving for our volunteers First year: 340 participating troops, second year: 530 participating troops