1. ARCHITECTURE BECOMING A GLOBAL CLICHÉ Ar. Palwasha Amanullah

2. Icon: 1.An image, figure, or representation; a portrait; an illustration in a book; image in the solid status. 2. Eastern Church, A representation of some sacred personage, itself regarded as sacred, and honored with a relative worship. (from Oxford Dictionary) “Iconic: An incitement to spend money” (Anon 2004)

3. Manhattan skyline 1902 - Park Row Building at center Architect: Robert H. Robertson (April 29, 1849–June 3, 1919)

4. Modern Skyscraper Buildings - Distinguished Icons Park Row Building Flatiron BuildingWoolworths Building Chrysler Building Robert H. Robertson Danial BurnhamCass Gilbert William Van Alen Opened-1899 Opened-1902 Opened-1913 Opened-1930

5. What would the pioneers of modern iconic skyscrapers make of the architecture in today’s global era?

6. Architecture becoming a global cliché

7. Departing from the standard analysis of “iconic”, the paper develops a framework within which an architecture icon in our world is analyzed based on the literature of capitalist globalization. The argument for the paper is restricted to an understanding of how architecture can be labeled as iconic; to explain the dominant role of iconic architecture as a symptom of change to promote new urbanity in cities. How iconic buildings arise as signifiers of economic success by serving the interest of capitalist globalization?

8. In a transnational capitalist society an architects dream is to curate exhibition spaces, with an intension to build the most challenging forms of architecture iconicity. In a similar fashion, iconic architecture strives to turn more or less all public spaces into consumerist spaces. In this context, Globalization is creating a world of movement and mixture which is leading to “Homogenization of Architecture”

9. Frank O. Gehry

10. Guggenheim Museum – Bilbao – Spain Guggenheim Museum – Abu Dhabi – UAE Frank Gehry, 1997 Frank Gehry, 2017

11. Iconic Structures in the Middle East

12. Sheikh Zayed Mosque- Abu Dhabi Burj Khalifa- Dubai Palm Jumeirah- Dubai Record breaking mega projects in the region

13. Kingdom Centre- Riyade Saudi Arabia Bahrain trade centre- Manama Bahrain Record breaking mega projects in the region

14. Future Conceptual Trends in Development of Iconic Structures in our Country

15. Thank you!