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M INNESOTA M EDICAL F OUNDATION at the University of Minnesota Do doctors care about their medical school after they’ve completed their education? Rika M. YoungMay 18, 2004
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MINNESOTA MEDICAL FOUNDATION at the University of Minnesota Dedicated to supporting the advancement of health-related education and research
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M INNESOTA M EDICAL F OUNDATION at the University of Minnesota Functions Raise money: alumni, residents, others Communicate news from the University of Minnesota Medical School: publications, web site, events
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M INNESOTA M EDICAL F OUNDATION at the University of Minnesota Research Question Do the communications of the Minnesota Medical Foundation meet the needs of Alumni and Residents of the U of M Medical School?
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M INNESOTA M EDICAL F OUNDATION at the University of Minnesota Operational Definitions Alumni: Doctors who received their medical degree (M.D.) at the University of Minnesota. Residents: Doctors who completed post-graduate medical training at the University of Minnesota, but who did not receive their M.D. from the U of M.
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M INNESOTA M EDICAL F OUNDATION at the University of Minnesota Methodology 2 telephone surveys: alumni, residents Completed U of M education between 1990 and 2003 8 questions identical on each survey –Amount of mail received –Readership of publications –Interest in e-communications
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M INNESOTA M EDICAL F OUNDATION at the University of Minnesota Alumni Survey 620 alumni 227 (37%) responded 11 questions
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M INNESOTA M EDICAL F OUNDATION at the University of Minnesota Resident Survey 552 residents 242 (43%) responded 13 questions
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M INNESOTA M EDICAL F OUNDATION at the University of Minnesota How often do you receive mailings from the U of M or Minnesota Medical Foundation?
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M INNESOTA M EDICAL F OUNDATION at the University of Minnesota Do you read the Medical Bulletin you receive 3 times per year?
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M INNESOTA M EDICAL F OUNDATION at the University of Minnesota If not, why don’t you read the Medical Bulletin? Lack of time Too many publications to read Not interesting Other priorities
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M INNESOTA M EDICAL F OUNDATION at the University of Minnesota Which types of articles are/would be of interest to you? Educational articles –Clinical and patient care –Medical research conducted at the U of M Information articles –News items about the medical school –Faculty or alumni news –Medical student news –News about donors and funded projects
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M INNESOTA M EDICAL F OUNDATION at the University of Minnesota Are you interested in receiving Medical School and alumni news via an e-mail?
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M INNESOTA M EDICAL F OUNDATION at the University of Minnesota Desired Frequency of E-mail Newsletter
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M INNESOTA M EDICAL F OUNDATION at the University of Minnesota May we ask for your e-mail address? Provided their e-mail address Want to receive an e-mail newsletter Alumni15156 Residents14197
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M INNESOTA M EDICAL F OUNDATION at the University of Minnesota Conclusions University of Minnesota Medical Bulletin E-mail Newsletters
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M INNESOTA M EDICAL F OUNDATION at the University of Minnesota Do the communications of the Minnesota Medical Foundation meet the needs of Alumni and Residents of the U of M Medical School? Yes
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M INNESOTA M EDICAL F OUNDATION at the University of Minnesota Thank You
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