1. Design Thinking for the Training World Laura Nedved, PMP E-Learning Consultant and Founder/Creative Designer – Chooser Apps, LLC

2. What is Design Thinking? Business Model Generation, Osterwalder & Pigneur I love this visual and this book!

3. Typical Empathy Map From Business Model Generation, Osterwalder & Pigneur

4. Learner-focused Empathy Map Business Model Generation, Osterwalder & Pigneur Laura Nedved, PMP

5. Reveal Opportunity Learner path with touch points and endpoints/dead-ends. Teacher/Administrator path with touch points. Tools used along the journey (physical and computer-based). New technology integration options and requirements. Laura Nedved, PMP

6. Design Thinking – 5 Stages (re)DEFINE TEST AND LEARN NEEDFINDIN G AND BENCHMARKI NG IDEATE BODYSTORM, PROTOTYPE, BUILD Many models.

7. Design Thinking – 7 Stages Modified from https://dschool.stanford.edu/groups/k12/wiki/17cff/Steps_in_a_Design_Thinking_Process.html DEFINE (FOCUS ON POINT OF VIEW)

8. YOUR JOURNEY : LEARN about the problem TALK with SMEs and stakeholders ENGAGE learners/end-users* SKETCH the journey UNDERSTAN D YOUR QUEST (TO DISCOVER): WHO? WHAT? WHEN? WHERE? WHY? HOW? *5 Whys are critical for understanding this group. YOUR TOOLS: Sticky notes Customer Empathy maps Journey maps Laura Nedved, PMP

9. YOUR TOOLS: Sticky notes Empathy maps Journey maps Interviews OBSERVE YOUR QUEST (TO DISCOVER): WHO? WHAT? WHEN? WHERE? WHY? HOW? …and maybe a really cool saber YOUR JOURNEY : WATCH how people behave/interact OBSERVE spaces and places ASK questions CREATE empathy maps REFLECT on the journey Laura Nedved, PMP

10. DEFINE (focus on point-of- view) YOUR QUEST (TO DISCOVER): WHO? WHAT? WHEN? WHERE? WHY? HOW? YOUR TOOLS: Sticky notes Customer Empathy maps Journey maps Affinity Diagrams Personas YOUR JOURNEY: DEFINE the Issue IDENTIFY the Audience PRIORITIZE Steps DRAFT User Persona’s DEFINE Success from the Learner’s Perspective Laura Nedved, PMP

11. YOUR TOOLS: Ethnography, interviews, personas, journey maps prototypes, and yes – sticky notes. NEEDFINDING / BENCHMARKI NG YOUR QUEST (TO DISCOVER): What’s needed? By whom? At what time? In which location? Why they need it? How they get it? Where are the gaps and gray areas in your thinking? Where might our hero (the learner) fall off a cliff? Look for undiscovered paths (a.k.a.: A better way) http://th00.deviantart.net/fs71/PRE/i/2011/0 23/6/f/cliff_by_ocularreverie-d37uqvf.jpg YOUR JOURNEY : TALK to end users REVIEW history RECORD obstacles DOCUMENT prior attempts to resolve QUERY stakeholders, supporters, investors and critics REVIEW opinions of thought leaders Laura Nedved, PMP

12. YOUR TOOLS: GET CREATIVE. Really. It helps the process. Improv warm-up tools. YOUR JOURNEY: IDENTIFY end-user needs DISCOVER user motivation BRAINSTORM ideas and options (as many as possible) BODYSTORM/ IDEATION YOUR QUEST: Who else is a stakeholder? Who offers a different viewpoint? Find a model from a different industry? Bring in unique perspectives from other teams? Seek out silo-breaking opportunities. Discover new opportunities to ideate. http://learningfundamentals.com.au/wp-content/uploads/How-to-mind-map.jpg Laura Nedved, PMP

13. YOUR QUEST: REFINING ideas through iterative prototypes CREATING and PRESENTING working prototypes SEEKING feedback from SME, stakeholders and end-users PROTOTYPE/ BUILD WATCH OUT for dragons: Misunderstood user perspective Gaps and misunderstandings in both process and content Team stress and the need for better communication YOUR JOURNEY: MAP the path IDENTIFY additional user needs COVER learning objectives BRAINSTORM ideas for the build ANCHOR to the corporate vision BUILD scaffolding, routes, bridges, shelter, entertainment and communication forums. INCLUDE guides, helpers. Laura Nedved, PMP

14. WATCH OUT for dragons, gaps and cliffs: Dragons Gaps Cliffs Laura Nedved, PMP

15. TEST AND LEARN YOUR JOURNEY: TEST the paths and structure SMOOTH OUT the path DIVIDE AND CONQUER feedback CONFIRM that you’ve met user needs POST SIGNS (Bridge Opening Soon) GUIDE learners to the path. YOUR QUEST: REVIEW issues and objectives INTEGRATE feedback ASSESS the user experience. CHOOSE and PROMOTE the strongest ideas to deliver. OBTAIN new, powerful ideas (both internal & external to training) CALL OUT THE TROOPS for support (IT, Legal) KNOW your boundaries. What did we leave out and why? YOUR TOOLS: REVISIT Empathy Map – expanded to other stakeholders including IT and Legal, beyond? – yes, your corporate attorneys deserve empathy, too. Create Empathy Maps for other stakeholders…. UPDATE your standards doc. Laura Nedved, PMP

16. YOUR TOOLS: Ethnography, Surveys, Results Data, Team Celebrations, Wish List for Future Iterations LESSONS LEARNED YOUR QUEST: SURVEY users COLLECT data and measurements EVALUATE success (or not) DOCUMENT future improvements ASK what else could be done. LOOK for new pain points. ASSESS the body count – did you lose team members? (HINT: empathy maps work for team members, too!) YOUR JOURNEY: RETURN home safely LEAVE no man/learner behind http://www.councilofelrond.com/moviebook/6-03-mount-doom/

17. MY NEW IDEA Empathy Maps Sticky Notes Affinity Diagrams Journey Maps User Personas IT’S ALLABOUT ME Storyboarding Interviewing Interactive Prototypes Apple 1- http://www.wired.com/2010/08/ff_prototypes/al l/ QUEST-ions? Laura Nedved Lnedved@comcast.n et Lnedved@comcast.n et 612-708-0705

18. Resources Design Thinking by Thomas Lockwood Business Model Generation, Osterwalder & Pigneur This is Service Design Thinking http://thisisservicedesignthinking.com/ Prototypes as (Design) Tools for Behavioral and Organizational Change: A Design-Based Approach to Help Organizations Change Work Behaviors http://jab.sagepub.com/content/43/1/122.abstract Brian A. Hoey. "A Simple Introduction to the Practice of Ethnography and Guide to Ethnographic Fieldnotes.” Marshall University Digital Scholar (June 2014). Available at: http://works.bepress.com/brian_hoey/12 Search for Design Thinking LinkedIn Groups, Meet-ups and related associations. Laura Nedved, PMP