1. Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations

2. Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations E-Commerce Defined Involves business communications and transmissions over networks and through computer means, involving the buying and selling of products and services and the transferring of funds through digital communications.

3. Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations E-Commerce Perspectives Communication perspective, the delivery of information, products, services or payments via telephone or computers. Business process, the application of technology. Service perspective, cost cutting measures while improving quality, and speed of service. Online perspective, the ability to buy and sell products and information on the internet.

4. Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations E-commerce can play a pivotal role across all functional areas of the business. Types of E-Commerce

5. Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations Many companies Internet decisions have been based on the hype and new business models resulting in less than desirable results. The “Hype” and Reality of E-Commerce

6. Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations What Is The Internet A communications device. An alternative distribution channel. A means to deliver services. A tool for gathering marketing research data. A method for integrating the supply chain.

7. Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations Internet Advantages 1.Effectively serve customers. 2.Ability to communicate information. 3.Lowering the cost of doing business.

8. Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations The illustration shows the framework that outlines important strategic and tactical questions that surround e-commerce strategies. Questions to Guide E-Commerce Strategy Formulation

9. Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations The Internet can be an effective tool in providing information as well as stimulating action by the customer as demonstrated by this web site.

10. Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations The design of the web site becomes more complicated as additional objectives are stated by top management. Additional considerations in the planning process for the web site are the needs of the target market for the web site.

11. Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations In order to develop an effective web site the designer must think like the end user. Guidelines for Developing an Effective Web Site

12. Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations Digital Channel Advantages Can be customized to the buyer’s need. Provides a wide range of referral sources. The internet is always open for business.

13. Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations Phases of E-Commerce Online information…most basic, like a product catalog. Database publishing…the user is provided with search capabilities. Customer self-service…provides customized information for specific users. Transactions…most complex phase, provides for full transactions.

14. Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations Recap The internet is just one component of the business marketer’s overall strategy and must be integrated into the firms overall strategy.