1. FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent their organization (and its mission / core values) to internal and external stakeholders. *Note: There are links available throughout the slideshow as resources and guides.

2. H OW TO EFFECTIVELY MARKET AND REPRESENT YOUR ORGANIZATION 1.Create an “elevator pitch” that encompasses the mission of your organization. 2.Consider your website layout and how it affects branding. 3.Maintain consistency with your national organization and throughout your marketing efforts. 4.Effectively promote your organization, events and activities. 5. Use available resources.

3. ELEVATOR PITCH Step One:

4. “E LEVATOR P ITCH ” Create a simple statement that represents your group. Consider including your organization’s values, mission statement, or motto for inspiration. Also, consider what is unique about your organization. Make sure that the statement is something that the members believe in/support. Encourage all members to memorize and be able to recite the statement.

5. E XAMPLE OF AN E LEVATOR P ITCH

7. BRANDING Step Two

8. M AKE SURE YOUR BRAND HAS A CLEAN AND SIMPLE LOOK

9. L IST YOUR VALUES AND / OR PURPOSE

10. D ISPLAY YOUR MOTTO / TAGLINE

11. H AVE YOUR CREST, LOGO OR BANNER EASILY VISIBLE ON YOUR HOMEPAGE

12. M AINTAIN AN UPCOMING EVENTS PAGE

13. D ISPLAY AN UP - TO - DATE ROSTER

14. I NCLUDE LINKS TO RELATED SITES

15. S UPPLY A VARIETY OF CONTENT

16. MAINTAIN CONSISTENCY Step Three

17. R EMAIN CONSISTENT WITH NATIONAL GUIDELINES / STYLE GUIDES

19. PROMOTION Step Four

20. S HOW YOUR AFFILIATION WITH MIT Note: You can change the MIT logo to match your organization’s colors. For more information, view the MIT Graphic Identity Guide.MIT Graphic Identity Guide

21. C ONNECT TO P ANHEL /IFC/LGC

22. P ROMOTE YOUR SOCIAL MEDIA

24. C ONNECT TO SOCIAL MEDIA

25. L INK TO NEWS ARTICLES WRITTEN ABOUT YOUR ORGANIZATION Sources: Residential Life & Dining Tumblr blog Residential Life & Dining Tumblr blog DSL News Blog MIT News Local news sources

26. USE AVAILABLE RESOURCES Step Five

27. L OOK WITHIN YOUR O RGANIZATION Contact your national organization for style guides, templates and guidelines. Ask other chapters for ideas/assistance. Ask members for their feedback and help with promoting your website and brand.

28. U TILIZE MIT RESOURCES Alyssa May Marketing & Communications Manager Residential Life & Dining amay@mit.eduamay@mit.edu || (617) 253-0585 Jess Bolandrina Marketing & Programs Specialist Residential Life & Dining jbolandr@mit.edujbolandr@mit.edu || (617) 253-7546 FSILG Office Marlena Martinez Love Catherine “Cat” Sohor Adam McCready W59-200 Suite fsilg-office@mit.edu (617) 253-7546

29. THANK YOU! QUESTIONS??