1. Spain AlloCine Network European Movie Sites

2. Spain Overview of the European movie market Why Internet is a must for distributors ? AlloCine accross Europe AlloCine Network Spanish ad campaign French ad campaign UK ad campaign

3. Overview of the European Movie Market Admissions 2007 Europe 919 million admissions European Movie Market Share 28.8% Focus Source : European Audiovisual Observatory

4. Why Internet is a must for distributors? Internet population in Europe (Source: Internet World Stats) France, UK, Germany, Spain, Italy 190 million Internet users (total in Europe: 384 million) Entertainment audience represents 74% of the Internet audience Entertainement is Movies, TV, Music and Games Focus on the “Entertainment-Movie” category The Entertainment-Movie category includes movie and cinema chains sites as well as portal movie sections. The Top 5* FranceUKGermanySpainItaly AlloCineImdbImdbCinetubeMediaset PremiereOdeon & UCICinestarY! MoviesRai Internaute MoviesCineworldFilmstartsFilmaffinityMymovies ImdbMyVueCinemaxxImdbMSN Movies CityVoxY! MoviesMoviemazeHoyCinemaY! Movies * Analysis from ComScore and NetRatings - Sept-2008 / Video platforms like Youtube and Dailymotion are excluded Promote the films Create buzz from production to theater release Reach your public with a range of different marketing tools Direct Marketing (alerts, newsletters…) Display film content on multiple media channels Advertise on cinema websites Low CPM compared to other media Customised advertising formats 100% cinema targeted audience Choice of specific targets (regional, ages…) Extensive analysis of campaign impact (ROI) Advantages of using the Internet :

5. AlloCine across Europe AlloCine in France For over 10 years, AlloCine’s objective has been to give Internet users the best information regarding movies, DVDs and TV Series, no matter what they’re looking for. This commitment has allowed AlloCine to work with all distributors (major & independent). For distributors, AlloCine means: Exhaustive, powerful, professional Equal editorial attention to major and independent films Tailored-made advertising campaigns The European Network With its sucess in France, AlloCine quite naturally began to develop a European Network of movie sites, supported by partner distributors. We accepted the challenge to adapt our editorial, marketing and sales know-how to each country’s specifications. This Network is two-fold : - A dedicated staff handling country operations - Headquarters (Paris) liaising with each country office and circulating the best pratices and ideas.

6. AlloCine Network AlloCine.fr 6.3 million unique visitors (1) 200 million page views AlloCine.com (Belgique) 324,000 unique visitors 5.5 million page views Screenrush.co.uk 312,000 unique visitors (2) 3 million page views SensaCine.com 155,000 unique visitors (3) 1 million page views Filmstarts.de 630,000 unique visitors (4) 10 million page views 11 million unique visitors in Europe Number 1 French movie and TV portal In the Top 5 Belgium movie sites In the Top 15 UK movie sites Launched in August 2008 In the Top 3 German movie sites (1) – NNR Août 2008 / (2) – Comscore Août 2008 (3) – SmartAdserver Août 2008 / (4) – Comscore Août 2008 (5) – NNR Août 2008 / (6) – Internal data AlloCine Sites and Partners Mymovies.it 2.3 million unique visitors (5) 25 million page views Beyazperde.com 970,000 unique visitors (6) 10 million page views Number 1 Italian movie site Number 1 Turkish movie site AlloCine Sites Advertising Partners Coming Soon : Netherlands, Poland, Sweden, Norway, Switzerland…

7. Spanish Advertising Campaign: SensaCine and Wanda Vision Una Amistad Inolvidable Duration: 2 weeks Objective: create emotion with big advertising formats How? Prestitial and customisation of SensaCine (make 100% of the audience aware of the movie) Bienvenido al Norte (project) Duration: 1 month Objective: 1. Raise awareness of this French movie 2. Encourage Internet users to view clips, photos How? 1. Distribution of a 4-page leaflet in Yelmo Cinemas 2. Media campaign and editorial feature on the site 3. Dedicated section sensacine.com/bienvenidoalnorte

8. French Advertising Campaign: AlloCine and Haut et Court Tokyo Duration: 2 weeks Objective: 1. Reach 100% of the moviegoers 2. Increase awareness of the movie How? 1. Prestitial and customisation of the Home Page 2. Classic formats with a large number of page impressions

9. UK Advertising Campaign: AlloCine and Pathe Hunger Duration: 10 days Objective: Reach 100% of the moviegoers How? Prestitial and video ad formats

10. Contacts Sales & Marketing contacts France (www.allocine.fr) : Marine Lafon, mlafon@allocine.fr UK (www.screenrush.co.uk) : Tom Swalow, tswallow@screenrush.co.uk Spain (www.sensacine.com) : Pascal Kaszczyk, pkaszczyk @sensacine.com Germany (www.filmstars.de) : Jürgen Armbruster, armbruster@filmstarts.de Other countries : Laurent Schummer, lschummer@allocine.fr Grégory Ragot, gragot@allocine.fr Headquarters in Paris Grégoire Lassalle, COO AlloCine Group : glassalle@allocine.fr Alexandra Ouzilleau, VP International : aouzilleau@allocine.fr Laurent Schummer, International Sales Manager : lschummer@allocine.fr Grégory Ragot, Sales & Marketing Coordinator : gragot@allocine.fr Alexis Geng, International Managing Editor : ageng@allocine.fr