2.  My marketing challenge was to make Aksarben Cinema the #1 movie theatre in Omaha.  To make others aware of the live and streamed events that we show almost every week  To make sure that our future consumers know we are around the same price as other, older theatres but have more to offer.

3.  We have different types of food for our customers – fried green beans, flat bread pizza and hotdog sliders.  Fully stocked bar  Higher backs on the seats for a more private movie experience.  A new facility for the consumers to use.  All Dolby Digital projectors and surround- sound.

4.  Strength – being a well rounded movie theatre with a fully stocked bar and live and streamed shows as well as movies.  Weakness – being brand new…making others choose us over their original movie theatre.  Opportunities – to create new loyalties with customers and other businesses.  Threat – not being able to get customers to switch over to our theatre.

5.  Males 18-35 from the Omaha area  Mostly from the University of Nebraska – Omaha and the area around campus  Love to go out and watch sports.  Those who mostly watch ESPN, the Daily Show, and Conan.

6.  Specific— Aksarben Cinema want to be more than just a movie theatre: hosting live and televised shows, unlike The Rave.  Measureable— This can be measure by the different types of show we showcase and the ticket sales for those shows.  Achievable— Our goal is to sell out every live or televised show that we promote.  Reach— We want to double our ticket sales from previous shows that we’ve already showcased.  Tied to a Deadline— We want to reach these goal by December 2011

7.  Specific— Aksarben Cinema wants to bring more people into the theatre with our large variety of concessions.  Measurable— This can be measured by sales.  Achievable— Our goal is to have a 50% increase in sales for our “non-traditional” concessions items  Reach— We want to have a 20% increase in sales for our “non-traditional” concessions items.  Tied to a Deadline— Before December 2011

8.  Showing the away games of UNO’s hockey and basketball teams.  This builds a relationship with our target and helps us bring in new people.  This should also make a better relationship with UNO.

9.  Jones’ Bros. Cupcakes  Close in location  Good relationship between owners.  Both love getting involved in the community  Both have items to trade to help promote each other

10.  Warren Buffet – his very inspirational success and being from Omaha gives him a lot of credibility in the Omaha community.

11.  A great spokesperson with charisma could be Larry, The Cable Guy. A native from Lincoln, NE Larry is a person with a lot of charisma and loves Nebraska. Aksarben is becoming known for showing more than just movies: showing the Super Bowl and the Big Ten Games, along with live performances, Larry performing would be a step up in the realm of entertainment. Larry is a very energetic and funny Nebraskan who I think would be great at representing Aksarben Cinema.

12.  Aksarben Cinema has a fully stocked bar, party room and non-traditional snacks, making it a cinema that everyone can enjoy. –Love  Aksarben Cinema is the newest cinema in Omaha, and provides movies, live broadcasts, and live performances every month. –Reason

13.  Current logo  New logo

14.  Bob Fischbach- movie/theatre reporter for the Omaha World Herald  He has been working for the Herald since 1980

15.  Content is Success – we can update our show time and promotions for our fans.  Fans Only – we will give away free coupons or have contests for our fans.  Comments Spur Conversations – asking our fans to talk about the movies that they have seen recently or what they want to see will draw them into a conversation.

16.  25 30-sceond ads on KQCH-FM. It’s a modern/hip-hop/rap station and Omaha’s #1 radio station.  Facebook- we have a lot of fans so far and it allows us to update show times and promotions whenever we need to.  Twitter – we want to increase our followers  Moving Billboard – had good success while we were opening in December.

17. May‘11JuneJulyAugSeptOctNovDecJan ‘12 Book Events Promote Even Research Outcome/likable Decide new/different events Book more events

18.  Competition – because we want to make sure that we are at the same level as our competitors.