1. Piece Of Mind Advantage Plus

3. SWOT Analysis

4. Swot Analysis

5. Recommendations Implement a strategic plan Develop a business plan –Mission, Vision, & Value Statements Develop a more traditional structured work environment Use the VALS system to motivate customers use the Automated Storage and Retrieval System (ASRS). Conduct a SWOT Analysis

6. Competition

7. Competitive Intelligence Setting Intelligence Objectives Collecting & organizing data about competitors Analyzing and interpreting the data Disseminating the intelligence

8. Competitive Financial Analysis

9. Competitive Advantage

10. Marketing Analysis

11. Marketing Statistics Produces revenue of $38.2 billion dollars –17.2% of that is credited with online games and software services. The industry has a profit of $3.1 billion dollars a year. Females represents 60% of the new market place. –40% of females that play games –48% of females buy games The female players are generating 39% of the total revenue for the industry per year.

12. Customer Demographics Customer CharacteristicsDemographics All cities in the U.S and urban areas that are highly concentrated with families. Along with smart phones that can be taken anywhere as people can download, game apps at their leisure. Male’s ages are 18 to 45 and younger than 18 year’s old Female’s ages are 18 to 45 and younger than 18 years old. –These age groups include children, students and parents.

13. Conclusion Advantage Plus