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GAZETA.RU. Gazeta*.Ru – is a leading Russian online periodical, well known for its efficiency, consistency and wide audience coverage. Gazeta.Ru, by analogy.

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Presentation on theme: "GAZETA.RU. Gazeta*.Ru – is a leading Russian online periodical, well known for its efficiency, consistency and wide audience coverage. Gazeta.Ru, by analogy."— Presentation transcript:

1 GAZETA.RU

2 Gazeta*.Ru – is a leading Russian online periodical, well known for its efficiency, consistency and wide audience coverage. Gazeta.Ru, by analogy with traditional newspapers, involves the following rubrics: Politics, Business, Finance, Social, Science, Comments, Culture, Sports and Auto. A number of supplements are included: “Financial aid“, “Tech spot”, Vacations, Housing, Education, Extreme and Style. Gazeta.Ru is read by more than 250 000 unique users daily. Our readers represent the most active and prosperous part of Russian society, and that fact makes Gazeta.Ru a very attractive advertising solution. *ГАЗЕТА (Gazeta) - “Newspaper” in Russian

3 Gazeta.Ru is one of the most popular Internet resources in Russia Source: TNS Gallup Media, Marketing Index Top Internet resources by visitors per month* % of all urban inhabitants in Russia; Russia: 16+ years old; Period: 1st half 2005

4 Continued growth in online traffic illustrates the vitality of Gazeta.Ru Gazeta.Ru is growing media Source: Rambler Top100. February – March data used Visitors per month.

5 250 000+ unique users daily 8 000 000+ hits per week 2 300 000+ unique visitors per month "at work" audience 6-7 pages viewed by visitor (in average) 73.2% of readers are older than 20 42 % of readers have $1000+ monthly income Gazeta.Ru audience statistics

6 Gazeta.Ru front page, as any traditional newspaper, contains headings of the most important articles of the issue, breaking news and announces of analytical notes Gazeta.Ru Front page 350 000 hits per day 100 000 unique visitors per day

7 Day Chronicle Up to minute information about Russian and world events Gazeta.Ru - News 56 000 hits per day 20 000 unique visitors per day News of the Hour The most important and breaking news 50 000 hits per day 18 000 unique visitors per day

8 An impartial coverage of the main Russian and international political events. Exclusive information from Kremlin and Russian “White House”. Interviews with officials and politicians, experts’ comments and estimations… A lot of readers call this column “The Isle of Independence” in Russian mass media Gazeta.Ru - Politics 125 000 hits per day 35 000 unique visitors per day

9 Legislation in business sphere, Russian business giants, famous deals details and inside information, executives interviews and analysis… Gazeta.Ru - Business 43 000 hits per day 15 000 unique visitors per day

10 Banks, exchanges and insurance companies are in focus in this column. Exchange rates, stock quotes, news and market trends… Gazeta.Ru - Finance 23 000 hits per day 15 000 unique visitors per day

11 Recent discoveries of Russian and foreign scientists and engineers, Scientists’ aims, problems and perspectives. Popular Science Lections and readers Discuss Club. Complicated problems and discoveries given in simple words. Gazeta.Ru - Science 20 000 hits per day 12 000 unique visitors per day

12 Topics that everybody is interested in – health, kids, sensation and catastrophes. Journalists’ investigations and reports – from Britney Spears to Russian prisons. Gazeta.Ru - Society 90 000 hits per day 70 000 unique visitors per day

13 Traditionally a very popular rubric. Strong journalists’ materials, sport news, on-line translations of the most important matches, accurate result tables draw a heavy traffic to these pages. Gazeta.Ru“Sports” section bits most of sport portals in RU-net. Gazeta.Ru - Sports 300 000 hits per day 80 000 unique visitors per day

14 Journalists’ analysis of changes in Russian legislation concerning automobiles: traffic rules, customs duty for new and used cars, etc. Also in this rubric: test-drives, auto news, retro car histories, specialists' advices, “People’s trail” – weekend auto traveling project. Gazeta.Ru - AUTO 45 000 hits per day 20 000 unique visitors per day

15 Books and movies, galleries, concerts and theatre premieres – professional reviews cover most significant and peculiar events in the world of art. Gazeta.Ru - Culture 47 000 hits per day 22 000 unique visitors per day

16 Movie guide and event calendar, exhibitions program and theatre playbill… Redesigned column will be launched by mid – May, 2006. Gazeta.Ru - Weekly schedule 40 000 hits per day 15 000 unique visitors per day

17 Gazeta.Ru - Supplements More interactivity “Personal experience” – letters from readers are published Readers’ opinions about articles are published Commercial publications acceptable Classifieds placing “Financial aid“, “Tech spot”, Vacations, Housing, Education, Extreme and Style are consumer - oriented rubrics notable by

18 Supplements Financial aid Private investors’ opportunities on Russian financial market, financial instruments variety, new banking services, saving programms and discounts. 25 000 hits per day 7 000 unique visitors per day Housing Actual information about Russian real estate sector (both private and commercial): price trends, perspectives analysis, public policy on this field, Moscow and St.Petersbourg city news. Interiors and design, renovations and ergonomics draw out pithy discussions among readers. 30 000 hits per day 8 000 unique visitors per day

19 Supplements Tech spot Hi Tech sector news and events: exhibitions and products review. New products: computers and communication facilities, software and home equipment. Market trends and price analysis. 15 000 hits per day 6 000 unique visitors per day Education Information for modern people, keeping pace with time. University education in Russia and abroad, post-graduate education and MBA… Education costs… 19 000 hits per day 5 000 unique visitors per day

20 Supplements Vacations Travel news, announcements of interesting events in Europe and over the world. A lot of readers come here to get a travel advice or to share their experience. 15 000 hits per day 6 000 unique visitors per day Style How to make your life uncommon, joyful and healthy, how to surround yourself with beautiful and comfortable things - news and articles here give the answers. High society news and celebrities interviews. 15 000 hits per day 5 000 unique visitors per day

21 Extreme Articles and news related to sport activities: skiing, snowboarding, surf-riding, auto tourism, etc. 10 000 hits per day 5 000 unique visitors per day Classifieds 3 000 hits per day 1 000 unique visitors per day Supplements

22 Gazeta.Ru - Our readers Banking and Financial Services Oil and gas Energy Telecommunications Metallurgy Media Research institutes Academic universities Our readers are mainly executives and employees of Russian and international companies in such industries as: and international companies in such industries as:

23 Gazeta.Ru - Our readers MICEX Russian Trading System Sibirian Interbank Currency Exchange International Moscow Bank ABN AMRO Gazprombank Renaissance Capital Deutsche UFG CREDIT SUISSE Bank of Moscow Sudostroitelny Bank Bank SNORAS (Lithuania) Veles Capital Insurance Group Progress Insurance company “Russian World” SOGAZ Insurance Group StroyCredit Bank Kuznetsky Most Investment bank Finansbank The list below is the short sample of companies our readers work for Banks and Financial* Source: Rambler Top100 statistics

24 Gazeta.Ru - Our readers Independent Media Interfax agency Radio station “Echo Moscvy” Expert magazine Burda Media VGTRK - Russian State Television and Radio Broadcasting Company FOCUS News Agency Open Systems Publishers Sky Media (Estonia) Afisha.ru Radio Maximum The list below is the short sample of companies our readers work for Media* Source: Rambler Top100 statistics

25 Gazeta.Ru - Our Advertisers MOTOROLA Rosbank Planeta Fitness Audi Toyota Mr. English Tez Tour Instituto de Turismo de Espaсa Western Union … and many others Gazeta.Ru has attracted hundreds of advertisers and sponsors since 1999. Below is a sampling of some international, regional and local brands that have benefited from exposure on Gazeta.Ru.

26 For advertisers: sponsorship Brand recognition sponsorship non-standard advertisement banner advertisement Sale increase banner advertisement actions announcements actions announcements Contact with customersarticles Contact with customers articles on-line consultations polls PRinterviews articles on-line consultations Your taskOur solution GAZETA.RU

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