1. O MNI -C HANNEL M ARKETING : C OMPANIES N EXT B IG C HALLENGE Colton Thomas Lee Fuller

2. W HAT IS IT ? Awareness, constancy and tracking Iterative of multi-channel and cross-channel 3 key strategies Platform Awareness Seamless consumer experience Reporting and Analyzing data Tailors to a more digital wave of consumers Understanding our consumer and their behavior path

3. P LATFORM A WARENESS Creating a circle of awareness across digital channels Companies always knowing what experience(s) a consumer has had on Facebook, Twitter, Pinterest How the consumer has interacted with company’s app It’s important to know the different digital experiences consumer has

4. S EAMLESS CONSUMER EXPERIENCE Omni-channel really geared toward the experience across all areas Increasing loyalty across all channels by offering the same experience Creating consistent and reliable customer experiences Moving into more of a one-to-me type of marketing

5. R EPORTING AND A NALYZING D ATA Strong sophisticated data collection tools for consumer profile gathering Important for companies to compile data continually on an updated database Real time consumer profiles

6. D IGITAL S TRATEGY Reaching customers across all channels by customizing and optimizing Link the digital with the physical to bring customers back into store Using customer profiles and reacting Shopping list apps and coupons Product searching Increase coordination between IT and Marketing More innovation teams