1. Cairo, Dubai and Istanbul are top cities Which are your top 3 favorite Middle East destinations that you would love to go?  As expected, Egypt, Turkey, and UAE are top favorite destinations (Dubai, Cairo)  The data size is relatively small infer any city not popular Number of samples: 17

2. High number of booking through Travel Agency suggests local knowledge preference How do you book for your trip?  Aggregrators are top choices due to convenient and lack of alternatives  High booking number through travel agency suggests preference for a more reliable/relevant source with local knowledge Number of samples: 17

3. High interest in the ME region shows a potential for growth Have you ever thought of travelling to Middle East?  High interest of the Middle East  Large number of people thinking of going shows a potential large demand for travel to the region Number of samples: 17

4. Sharing are important for trip planning How do you share your trip plan with friends?  Phone and Facebook are primary sources to share trips information  More personal preference when sharing using phone, probably within group Number of samples: 17

5. Safety is top concern, then a reliable and relevant source is key factor What are the top 3 concerns that prevent/trouble you from going to Middle East?  Safety is the top concern arisen from: -Lack of information -Misconception  When safety is guaranteed, customers are usually seeking reliable source then relevant local knowledge Number of samples: 17

6. Local knowledge is most interested from users What do you like to improve the most for your travel experience to Middle East?  Local knowledge is the top wishlist from customers  Potential feature with tailored package and group discount Number of samples: 17