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Published byEthel Marsh Modified over 9 years ago
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Mother’s Day Spending 2 Source: NRF Monthly Consumer Survey A18+, April 2015
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3 Out of 4 Consumers Plan On Spending The Same or More Than Last Year 3 Source: NRF Monthly Consumer Survey A18+, April 2015
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Recipients for Mother’s Day Gifts 4 Source: NRF Monthly Consumer Survey, April 2015
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Broadcast: Great Way to Reach Mother’s Day Shoppers 5 Source: Nielsen NPower 3/31/2014 - 5/11/2014 Adult 18-49 Live+SD Ratings; A18-49 10 Cable Networks based on A18-49 Ratings. Adult 18-49 Ratings
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Broadcast TV’s Reach: Significantly Higher Than Cable 6 Source: Nielsen NPower. May 6 th 2014 Adults 18-49 Live+SD.
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Planned Mother’s Day Spending 7 Source: NRF Monthly Consumer Survey A18+, April 2015 Billions
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Jewelry Shoppers Watch Broadcast TV 8 Source: GFK MRI Fall 2014, Base: Adults 18+ Index; Purchased Fine Jewelry.
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Jewelry Shopping is a Local Decision 9 Source: GfK MRI 2014 Market-by-Market weighted by Adult 18+ population. Fine Jewelry – Where Purchased. Jared Kay Jewelers Zales
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Wining and Dining with Broadcast Viewers 10 Source: GFK MRI Fall 2014, Base: Men 18+ Index, Women 18+ Index. Family Restaurants 3+ times in the last 30 days. Men Women
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Target Adults Who Enjoy Dining Out at The Cheesecake Factory with Local Broadcast 11 Source: GfK MRI 2014 Market-by-Market weighted by Adult 18+ population. The Cheesecake Factory – Bought in the last 6 months.
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Broadcast TV Viewers Give The Gift Of Flowers 12 Source: GFK MRI Spring 2014, Base: Adults 18+ Index; Flowers by mail/phone or by internet.
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Broadcast TV Viewers Purchase Gift Cards 13 Source: GFK MRI Fall 2014, Base: Men 18+ Index, Women 18+ Index. Spent $50+ on a gift card in the last 6 months. MenWomen
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Broadcast TV: The Destination for Clothing Store Shoppers 14 Source: GFK MRI Fall 2014, Base: Men18+ Index, Women 18+ Index. Clothing Expenditures- Amount spent in the last 12 months, $500+. MenWomen
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Zero In On Bloomingdale’s Strengths 15 Source: GfK MRI 2014 Market-by-Market weighted by Adult 18+ population. Shopped at Bloomingdales in the last 3 months.
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Top Programs of Electronic Shoppers 16 Source: GFK MRI Spring 2014, Base: Men 18+ Index, Women 18+ Index. Shopped at any electronics store in the last 12 months. MenWomen
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Broadcast TV Viewers Shop on the Internet 17 Men Women Source: GFK MRI Fall 2014, Base: Men 18+ Index, Women 18+ Index. Internet and catalog shopping – Items: By internet in the last 12 months: Any item.
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Key Mother’s Day Takeaways 18
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