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2. Mother’s Day Spending 2 Source: NRF Monthly Consumer Survey A18+, April 2015

3. 3 Out of 4 Consumers Plan On Spending The Same or More Than Last Year 3 Source: NRF Monthly Consumer Survey A18+, April 2015

4. Recipients for Mother’s Day Gifts 4 Source: NRF Monthly Consumer Survey, April 2015

5. Broadcast: Great Way to Reach Mother’s Day Shoppers 5 Source: Nielsen NPower 3/31/2014 - 5/11/2014 Adult 18-49 Live+SD Ratings; A18-49 10 Cable Networks based on A18-49 Ratings. Adult 18-49 Ratings

6. Broadcast TV’s Reach: Significantly Higher Than Cable 6 Source: Nielsen NPower. May 6 th 2014 Adults 18-49 Live+SD.

7. Planned Mother’s Day Spending 7 Source: NRF Monthly Consumer Survey A18+, April 2015 Billions

8. Jewelry Shoppers Watch Broadcast TV 8 Source: GFK MRI Fall 2014, Base: Adults 18+ Index; Purchased Fine Jewelry.

9. Jewelry Shopping is a Local Decision 9 Source: GfK MRI 2014 Market-by-Market weighted by Adult 18+ population. Fine Jewelry – Where Purchased. Jared Kay Jewelers Zales

10. Wining and Dining with Broadcast Viewers 10 Source: GFK MRI Fall 2014, Base: Men 18+ Index, Women 18+ Index. Family Restaurants 3+ times in the last 30 days. Men Women

11. Target Adults Who Enjoy Dining Out at The Cheesecake Factory with Local Broadcast 11 Source: GfK MRI 2014 Market-by-Market weighted by Adult 18+ population. The Cheesecake Factory – Bought in the last 6 months.

12. Broadcast TV Viewers Give The Gift Of Flowers 12 Source: GFK MRI Spring 2014, Base: Adults 18+ Index; Flowers by mail/phone or by internet.

13. Broadcast TV Viewers Purchase Gift Cards 13 Source: GFK MRI Fall 2014, Base: Men 18+ Index, Women 18+ Index. Spent $50+ on a gift card in the last 6 months. MenWomen

14. Broadcast TV: The Destination for Clothing Store Shoppers 14 Source: GFK MRI Fall 2014, Base: Men18+ Index, Women 18+ Index. Clothing Expenditures- Amount spent in the last 12 months, $500+. MenWomen

15. Zero In On Bloomingdale’s Strengths 15 Source: GfK MRI 2014 Market-by-Market weighted by Adult 18+ population. Shopped at Bloomingdales in the last 3 months.

16. Top Programs of Electronic Shoppers 16 Source: GFK MRI Spring 2014, Base: Men 18+ Index, Women 18+ Index. Shopped at any electronics store in the last 12 months. MenWomen

17. Broadcast TV Viewers Shop on the Internet 17 Men Women Source: GFK MRI Fall 2014, Base: Men 18+ Index, Women 18+ Index. Internet and catalog shopping – Items: By internet in the last 12 months: Any item.

18. Key Mother’s Day Takeaways 18