1. Community Best Practices for Super Users COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION Perspectives of today’s talk: Start small – Employ Social Media techniques Build your internal community on the engagement with Social Media

2. O Links Social Media Marketing Denis O’Neil Social Media Consultant Denis.oneil@olinkscorp.com Social Media and Search Engine Marketing. We believe that our client needs to be reached through any online network that their prospect, customer, or partner prefers. Because, we are all part of a community http://olinkscorp.com COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION DENIS.ONEIL@OLINKSCORP.COM

3. Any doubts about change?

4. COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION DENIS.ONEIL@OLINKSCORP.COM

5. The Super User’s Use of Online Communities Within your SAP Super User SAPinsight community (at the national level) “Only another SAP Super User can empathize and understand an SAP Super User” Within your company (with your internal stake-holders) COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION DENIS.ONEIL@OLINKSCORP.COM

6. Social and the Super User

7. COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION DENIS.ONEIL@OLINKSCORP.COM ASUG 2008 Super User 101

8. COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION DENIS.ONEIL@OLINKSCORP.COM ASUG 2008 Super User 101

9. How to start (start small) Publish a regular newsletter to distribute content Follow with a blog supported by social media reposting Get followers, contributors, engagement Repost on company public social media channels Develop an intra-company community Q&A Forum Ideas - with voting Accolades Rewards for engagement Resources (Management Corner, training, etc. COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION DENIS.ONEIL@OLINKSCORP.COM

10. SAPinsight on Social Media COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION DENIS.ONEIL@OLINKSCORP.COM WEB SAPinsight.com Web Site Blog.sapinsight.com Social Media Networks Facebook Twitter Google+ LinkedIn (Group) Pinterest Youtube Bookmarking Site Stumbleupon Delicious News Technorati

11. Sample Content COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION Develop interesting content to drive Super Users to informational resources

12. Best Practice for Blog Content Opening sentence should be invoke engagement About 300 words 1 to 2 links to previous Blog Posts 1 link to Technical Resource or external resource Summarize End with Call to Action to Share, Learn More, Sign up, etc. COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION

13. An Internal Community for Super Users What does that look like? Communities must have a common need or interest  Super User communities have a common need and interest A successful community needs a community manager  A Super User community would need this as well A successful community starts with interesting and valuable content  Load SAP provided data - Start small with a newsletter & blog to create content and a following Must be responsive to questions or problems  A successful community needs a community manager COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION DENIS.ONEIL@OLINKSCORP.COM

14. Process of a comprehensive Online Community Program Use standard tools, like WordPress Setup Seed community – re-post excerpts Post Email Posts in eBlasts, Also, get in company newsletters Promote Respond to comments, generate questions Engage Analyze results, fine tune for max effectiveness Report COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION DENIS.ONEIL@OLINKSCORP.COM

15. Motivation for Engagement COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION DENIS.ONEIL@OLINKSCORP.COM Source: THE RULES OF COMMUNITY ENGAGEMENT – http://www.communispace.com/uploadedFiles/ResearchInsights/Best_Practices/BestPractices_RulesCommunityEng agement.pdf

16. What Really Motivates Engagement COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION DENIS.ONEIL@OLINKSCORP.COM Source: THE RULES OF COMMUNITY ENGAGEMENT – http://www.communispace.com/uploadedFiles/ResearchInsights/Best_Practices/BestPractices_RulesCommunityEngagement.pdf

17. 6 Rules to Promote Engagement Create an environment that invites and inspires self-expression Needed: a high-trust environment Close the loop to show people how they are influencing the brand Needed: engage with your members Foster a genuine sense of community to deepen engagement Needed: like-minded discussion, to be connected Embrace two strategies — one to recruit and another to retain Needed: a shared value proposition Tailor your approach Needed: relevant to the business purpose of the community (like Alibaba) Reward members in multiple ways Needed: provide intrinsic validation for members’ ideas and simultaneously create a fun and rewarding environment COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION DENIS.ONEIL@OLINKSCORP.COM Source: THE RULES OF COMMUNITY ENGAGEMENT – http://www.communispace.com/uploadedFiles/ResearchInsights/Best_Practices/BestPractices_RulesCommunityEngagement.pdf

18. The 1/9/90 rule 1% = power users 9% = casual contributors 90% = lurkers You can do better than this COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION DENIS.ONEIL@OLINKSCORP.COM

19. SAPinsight.com Start by Participating Here Community Connect with other members for networking and problem solving Content Request information to be offered up to the community Periodic learning webinars Plans for a tips & tricks library Communications and Events Newsletter COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION DENIS.ONEIL@OLINKSCORP.COM

20. O Links Social Media Marketing Denis O’Neil OLinks Corp Denis.oneil@olinskcorp.com Follow me: Twitter @denisoneil Linkedin.com/in/denisoneil Q & A www.linkedin.com/in/denisoneil/